Established
1954
Franchise Units
850
Minimum Investment
$3,000,000
Franchise Fee
$45,000
Total Investment Range
$15,000,000
Home Based
No
Description
The Ramada by Wyndham franchise is a well-established and widely recognized hotel brand positioned in the upper-midscale segment of the hospitality industry. Known for consistent guest experiences, dependable service standards, and strong brand recall, Ramada appeals to both business and leisure travelers across the United States.
With decades of operational history, the brand has built a reputation for reliability, comfort, and value. Ramada hotels are commonly found along major highways, in suburban business corridors, near airports, and in growing secondary and tertiary markets—locations that consistently generate stable occupancy levels.
The brand’s flexibility makes it attractive to a wide range of investors. Whether through new construction or hotel conversion, Ramada offers franchisees an opportunity to operate under a trusted name while benefiting from modern reservation systems, marketing infrastructure, and standardized operating procedures. This balance of legacy brand strength and contemporary systems positions Ramada as a practical, growth-oriented hotel franchise for the U.S. market.
Why Invest in This Franchise?
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Strong Brand Recognition: Ramada has decades of consumer trust and familiarity in the U.S. lodging market.
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Upper-Midscale Positioning: Attracts a broad customer base including corporate travelers, families, and road-trip guests.
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Flexible Development Models: Suitable for both new builds and conversions, helping reduce time to market.
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Centralized Systems: Access to national reservations, revenue management tools, and loyalty programs.
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Scalable Ownership: Ideal for single-unit owners as well as multi-property hotel investors.
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Proven Operating Standards: Well-defined systems that support consistent guest satisfaction and operational efficiency.
Background
Established Year: 1954
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Founders: Marion W. Isbell
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Brand Journey & History: Ramada began as a roadside inn concept and quickly expanded across the United States. Over time, it evolved into a nationally recognized hotel brand, adapting to changing traveler expectations while maintaining its focus on comfort, value, and convenience.
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Ownership: Operated under one of the world’s largest hotel franchising groups.
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Franchise Active Units (USA): 850
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Market Presence: Strong footprint in suburban, highway, airport, and regional business markets throughout the U.S.
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Industry Category: Upper-Midscale Hotel Franchise / Hospitality & Lodging.
Support Training
Ramada franchisees receive comprehensive support throughout the lifecycle of the hotel business:
Pre-Launch Support
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Market and site evaluation assistance
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Brand design standards and construction guidance
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Support for new builds and conversion projects
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Pre-opening planning and operational readiness
Training & Operational Support
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Initial training for owners, managers, and key staff
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Structured programs covering guest services, housekeeping, front desk operations, and revenue management
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Access to standardized operating procedures
Marketing & Sales Support
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National and regional brand marketing initiatives
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Inclusion in centralized reservation and distribution systems
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Digital marketing support and online travel agency connectivity
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Loyalty program participation to drive repeat bookings
Ongoing Support
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Dedicated franchise support teams
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Performance monitoring and revenue optimization tools
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Quality assurance programs and brand compliance reviews
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Ongoing education, updates, and operational resources
Ideal Candidate
The Ramada by Wyndham franchise is best suited for:
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Hotel Owners & Developers: Individuals with hospitality or commercial real estate experience.
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Multi-Unit Operators: Investors seeking portfolio growth through a recognizable brand.
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Entrepreneurs with Strong Capital Base: Ability to support hotel development and early operations.
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Hands-On or Asset-Management Owners: Focused on operational discipline and guest satisfaction.
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Location-Focused Investors: Interested in highway, suburban, airport, and regional U.S. markets.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $3,000,000 – $15,000,000+ |
| Minimum Investment Required | ~$3,000,000 |
| Initial Franchise Fee | $45,000 – $75,000 |
| Number of Franchise Units | Single-unit & multi-unit options |
| Land Acquisition / Lease | Market-dependent |
| Construction & Development | Major portion of total investment |
| Furniture, Fixtures & Equipment (FF&E) | Included within development cost |
| Pre-Opening Expenses | $100,000 – $300,000 (approx.) |
| Marketing & Advertising Budget | Ongoing contribution + launch marketing |
| Working Capital | 3–6 months recommended |
| Royalty Fees | Percentage of gross room revenue |
| Marketing / System Fees | Ongoing brand contribution |
| Expected ROI | Market-dependent, competitive for upper-midscale hotels |
| Estimated Break-Even Period | 3 – 5 years |
Note: All figures are approximate and vary based on location, hotel size, construction type (new build or conversion), and local market conditions.