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Good Times Burgers and Frozen Custard Opportunity

USA & CAN

Established

1987

Franchise Units

30

dollar

Minimum Investment

$600,000

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$1,200,000

Home Based

No

Description

Good Times Burgers and Frozen Custard is one of America’s most beloved regional quick-service restaurant (QSR) brands, known for its fresh, high-quality burgers, hand-cut fries, and rich, creamy frozen custard. Established with a focus on delivering “feel-good food made right,” the brand has carved out a strong reputation for its commitment to premium ingredients, locally sourced beef, and a cheerful dining atmosphere that brings communities together.


With decades of experience in the fast-casual segment, Good Times has perfected a model that blends operational efficiency with a fun, community-oriented culture. The brand’s menu stands out with all-natural Angus beef burgers, cage-free chicken sandwiches, and classic frozen custard desserts crafted fresh daily. This focus on quality, combined with superior customer service and an approachable franchise structure, makes Good Times Burgers and Frozen Custard one of the most attractive opportunities in the American restaurant franchise market today.

Franchisees join a trusted name in the QSR industry with proven systems, modern marketing support, and a loyal customer base that keeps returning for the brand’s signature comfort food.

Why Invest in this Franchise?

Good Times Burgers and Frozen Custard offers more than just a restaurant—it delivers an opportunity to build a profitable business under a respected American brand. The QSR industry continues to show strong growth across the U.S., and Good Times stands out by appealing to both families and young professionals seeking fresh, high-quality meals without the typical “fast food” feel.

Here are the top reasons to invest:

  • Established Brand Recognition: Operating successfully since the 1980s, Good Times is a proven concept with decades of brand loyalty in the competitive fast-food landscape.

  • Premium Product Positioning: Unlike many burger chains, Good Times emphasizes all-natural ingredients and hand-crafted quality, appealing to today’s health-conscious consumers.

  • Operational Simplicity: The streamlined menu and efficient kitchen layout reduce labor costs and simplify training and operations.

  • Community-Focused Brand: The franchise’s local engagement approach helps drive customer loyalty through neighborhood events, sponsorships, and family-friendly promotions.

  • Comprehensive Franchise Support: From site selection to marketing and ongoing operations, Good Times offers strong backing every step of the way.

  • Scalable Business Model: The franchise offers opportunities for both single-unit and multi-unit ownership, with flexible footprints suited to various markets across the USA.


Background

Good Times Burgers and Frozen Custard was founded in 1987 in Boulder, Colorado, by a group of passionate entrepreneurs determined to redefine the American drive-thru experience. They envisioned a restaurant where quality, freshness, and fun coexist seamlessly. Over the years, Good Times grew from a single outlet into a well-known chain across Colorado and neighboring states.


The brand operates under Good Times Restaurants Inc., which also owns Bad Daddy’s Burger Bar, a full-service burger concept. This dual-brand ownership gives franchisees access to a strong corporate infrastructure, experienced leadership, and a strategic vision focused on sustained expansion in the fast-casual and premium QSR sectors.

With over 30 locations across the United States and plans for continued regional growth, Good Times Burgers and Frozen Custard continues to attract loyal customers through its fresh ingredients, friendly service, and inviting atmosphere. The brand has earned recognition for its operational excellence, sustainable sourcing, and commitment to community-based marketing—making it one of the most respected names in the QSR burger category.


Support Training

Good Times Burgers and Frozen Custard ensures every franchise partner is fully prepared for success through an extensive training and support system designed to simplify the journey from startup to long-term profitability.


Pre-Launch Support:

  • Site Selection & Lease Assistance: Expert guidance to identify and secure prime locations with strong visibility and traffic potential.

  • Design & Build-Out Guidance: Architectural and construction support to maintain consistent brand standards and efficient layouts.

  • Pre-Opening Training: Comprehensive classroom and on-site instruction covering operations, food safety, customer service, inventory management, and staff training.

Operational Support:

  • Daily Operations Training: Systems and tools to ensure consistency in food preparation, service quality, and cost management.

  • Technology Integration: Access to POS systems, supply chain management tools, and operational dashboards that streamline efficiency.

  • Ongoing Field Support: Dedicated franchise consultants provide continuous support with audits, operational reviews, and performance optimization.

Marketing & Branding Support:

  • Grand Opening Campaigns: Localized launch marketing including digital advertising, PR, and event planning.

  • National Marketing Fund: Access to brand-wide campaigns designed to strengthen brand visibility and drive customer engagement.

  • Social Media & Digital Support: Content creation, online promotions, and data-driven local marketing strategies.

Academic & Ongoing Development:

  • Franchisee Training Programs: Regular workshops and e-learning modules to keep franchisees updated on best practices and new menu innovations.

  • Annual Conferences: Networking opportunities with other franchise owners and corporate leadership to share insights and celebrate successes.


Ideal Candidate

Good Times Burgers and Frozen Custard seeks passionate entrepreneurs who value quality, consistency, and customer satisfaction. This franchise is ideal for individuals or groups looking to build a legacy brand in their local market with strong corporate backing.


Ideal Candidates Possess:

  • Strong Business Acumen: Prior experience in food service, retail, or multi-unit management is advantageous but not mandatory.

  • Hands-On Leadership: A willingness to engage actively in operations and community involvement to drive local brand success.

  • Commitment to Quality: Alignment with the brand’s values of serving fresh, natural, and delicious food.

  • Financial Capability: Sufficient capital to meet investment requirements and sustain operations during the initial ramp-up phase.

  • Growth Mindset: Interest in developing multiple units or expanding regionally.

  • Location Preference: Target markets include suburban and metropolitan areas across the U.S., particularly in growth regions like Texas, Arizona, Utah, and the Midwest.

Good Times values franchisees who are not just investors but ambassadors of the brand—those who take pride in creating spaces where families and friends enjoy great food and great company.


Financial Detail

Owning a Good Times Burgers and Frozen Custard franchise requires a moderate investment compared to many competitors in the QSR burger category, while offering solid returns due to its efficient model and strong brand equity.


Financial ElementEstimated Range (USD)
Total Investment Required$600,000 – $1,200,000
Minimum Liquid Capital Required$250,000
Franchise Fee$35,000
Royalty Fee5% of gross sales
Marketing/Advertising Fee2% of gross sales
Infrastructure & Build-Out Cost$300,000 – $700,000
Initial Inventory & Equipment$75,000 – $150,000
Working Capital (First 3 Months)$50,000 – $100,000
Expected ROI20% – 30% annually (based on location and management)
Estimated Break-Even Period24 – 36 months
Potential Revenue StreamsDine-in, Drive-Thru, Takeout, Online Orders, Catering, and Seasonal Frozen Custard Promotions

These figures are estimates and may vary depending on location, size, and other operational factors. Franchisees benefit from a proven business model, strong brand loyalty, and robust corporate support, all of which contribute to long-term profitability and brand growth.



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