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Grabbagreen Opportunity

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USA & CAN

Established

2013

Franchise Units

30

dollar

Minimum Investment

$120,000

dollar

Franchise Fee

$30,000

dollar

Total Investment Range

$200,000

Home Based

No

Description

Grabbagreen is redefining what it means to eat fast—and eat well. As one of America’s pioneering healthy fast-casual restaurant concepts, Grabbagreen offers fresh, nutrient-rich meals made from whole ingredients, prepared quickly for today’s on-the-go lifestyle. With a focus on health, convenience, and sustainability, the brand has become a go-to destination for consumers looking for clean, energizing food that fits into their busy schedules.

Founded on the philosophy of “Eat Clean, Grabbagreen,” this franchise captures the growing demand for healthy dining options that don’t compromise on taste or speed. With customizable bowls, smoothies, juices, wraps, and breakfast options, Grabbagreen appeals to health-conscious millennials, families, and professionals who want more than fast food—they want food that fuels their day.

Grabbagreen operates in the rapidly expanding fast-casual health segment, where brands focused on fresh and functional food are seeing double-digit growth. Backed by a strong support system and an experienced corporate team, franchisees benefit from a well-established business model, simplified operations, and growing brand recognition across the U.S. Whether in urban centers, college towns, or suburban communities, Grabbagreen locations attract consistent foot traffic and loyal customers.

Why Invest in This Franchise?

Investing in a Grabbagreen franchise means joining one of the most dynamic movements in the American restaurant industry—the clean eating revolution. Consumers today are actively seeking healthier, transparent, and sustainable food choices. Grabbagreen’s menu meets these expectations with organic ingredients, superfoods, and freshly prepared meals served fast, creating a powerful niche between traditional fast food and full-service dining.

Top reasons to invest in Grabbagreen include:

  • Proven Concept: Established brand with a tested menu and streamlined kitchen systems that ensure high-quality, consistent products.

  • Health-Driven Growth: The wellness and health-food market is booming, offering long-term sustainability and profitability.

  • Operational Simplicity: No deep frying or complicated cooking equipment—ideal for franchisees seeking an efficient operation with reduced overhead.

  • Strong Brand Identity: Grabbagreen’s clean, modern aesthetic and mission-driven brand messaging resonate deeply with modern consumers.

  • Multiple Revenue Streams: Offers dine-in, take-out, delivery, catering, and mobile ordering, maximizing income potential.

  • Backed by Kahala Brands: Grabbagreen is part of Kahala Brands™, one of the world’s largest franchise organizations, giving franchisees access to extensive resources, marketing support, and operational expertise.


Background

Founded: 2013
Founders: Keely Newman and Kelley Bird
Franchise Launch: 2015
Headquarters: Scottsdale, Arizona, USA
Parent Company: Kahala Brands (acquired in 2018)
Industry: Fast-Casual, Health Food, Smoothie & Juice Bar
Current Franchise Units: Over 30 locations across the United States

Grabbagreen began as a vision to make nutritious food accessible, fast, and delicious. The founders identified a gap in the market where health-conscious consumers were forced to choose between convenience and quality. The first store opened in Scottsdale, Arizona, in 2013, and the brand quickly gained a loyal following.

After proving the concept’s success, Grabbagreen began franchising in 2015, expanding into multiple states. In 2018, Kahala Brands, a major player in the franchise industry (with concepts like Cold Stone Creamery, Blimpie, and Planet Smoothie), acquired Grabbagreen to scale its presence nationwide. This acquisition brought significant operational infrastructure, professional marketing, and strong supply-chain management—ensuring consistency and profitability for franchise owners.

Today, Grabbagreen is positioned as a leader in the “fresh casual” restaurant segment, combining the best of healthy dining and efficient service.


Support Training

Grabbagreen franchise owners receive a full suite of support and training designed to ensure smooth operations and consistent success from day one.

Pre-Opening Support:

  • Site Selection & Lease Assistance: Expert guidance to choose the best high-traffic locations with ideal demographics for health-focused consumers.

  • Store Design & Build-Out: Corporate provides layout designs, equipment lists, and vendor coordination to ensure a consistent brand look and efficient kitchen workflow.

  • Initial Training Program: Comprehensive in-person training at a certified Grabbagreen training location, covering product preparation, operations, customer service, marketing, and management.

Operational Support:

  • Grand Opening Assistance: Corporate field team on-site during launch to help with operations, staff training, and community engagement.

  • Inventory & Supply Chain Management: Streamlined vendor relationships for easy ordering and cost control.

  • Technology Support: Integrated POS systems, mobile ordering, and third-party delivery partnerships to maximize convenience.

Marketing & Growth Support:

  • National and Local Marketing Campaigns: Professionally developed marketing materials, social media campaigns, and digital promotions to drive local awareness.

  • Ongoing Coaching & Business Development: Regular operational reviews and access to field consultants to refine business performance.

  • Menu Innovation: Continued product development to stay on top of evolving food trends and customer preferences.

With Kahala Brands’ proven track record in franchise management, franchisees gain the advantage of a world-class support network from one of the most respected names in the global franchising industry.


Ideal Candidate

The ideal Grabbagreen franchise owner is an entrepreneur passionate about health, community, and business growth. You don’t need a background in food service—what matters most is a commitment to delivering exceptional customer experiences and maintaining operational excellence.

Best-suited candidates include:

  • Entrepreneurs with a strong sense of community and interest in promoting healthy lifestyles.

  • Professionals seeking a semi-absentee business model with manageable staffing and operational requirements.

  • Investors with experience in multi-unit franchising who want to diversify into the fast-growing health food sector.

  • Corporate professionals looking to transition into ownership with a well-supported brand.

Key Attributes of Successful Franchisees:

  • Strong business acumen and leadership skills.

  • Ability to manage staff and maintain service quality.

  • Financial capability to invest and sustain initial operations.

  • Dedication to Grabbagreen’s mission of clean, fresh, and fast food.

Preferred locations include high-traffic urban centers, college areas, business districts, shopping centers, and fitness-oriented communities.


Financial Detail

Investment CategoryEstimated Cost (USD)Description
Franchise Fee$30,000
One-time fee granting rights to operate under the Grabbagreen brand.

Leasehold Improvements & Build-Out$120,000 – $200,000Construction, interior design, kitchen setup, and brand-standard build-out.
Equipment & Fixtures$50,000 – $80,000
Includes kitchen appliances, POS systems, refrigeration, blenders, and prep stations.

Initial Inventory$8,000 – $15,000Fresh produce, beverages, packaging materials, and initial food supplies.
Signage & Branding$7,000 – $12,000
Interior and exterior signage, digital displays, and décor elements.

Pre-Opening Marketing$10,000 – $20,000Local store marketing campaign, grand opening event, and promotional materials.
Training & Travel Expenses$5,000 – $8,000
Costs for attending the initial training program provided by Kahala Brands.

Licenses, Permits & Insurance$5,000 – $10,000Health permits, food licenses, and insurance coverage.
Working Capital (3 months)$40,000 – $60,000
Funds reserved for payroll, utilities, and daily operations during the startup phase.

Total Estimated Investment$300,000 – $450,000Total projected investment required to open and operate a Grabbagreen location.
Ongoing Royalty Fee6% of Gross Sales
Paid weekly to the franchisor for ongoing brand and operational support.

National Marketing Fund2% of Gross SalesContributed toward brand-wide marketing and promotional campaigns.
Average Store Size1,200 – 1,800 sq. ft.
Optimal footprint for dine-in, takeout, and delivery efficiency.

Expected ROI Period2 – 3 YearsEstimated return on investment timeframe depending on location and management.
Break-Even Timeline12 – 18 Months
Average duration to reach operational break-even.


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