1960
200
$250,000
$30,000
$550,000
No
Indulge in a legacy of excellence and timeless taste with the Haagen-Dazs franchise—one of the world’s most iconic ice cream brands. Known for its commitment to quality, luxury, and flavor innovation, Haagen-Dazs has been delighting ice cream lovers for over six decades. As a franchise owner, you’re not just opening a dessert shop—you’re joining a brand that defines premium indulgence in frozen desserts.
From its handcrafted recipes to its dedication to all-natural ingredients, Haagen-Dazs continues to stand apart in a crowded market. With locations across the United States and worldwide, each shop embodies sophistication, comfort, and an irresistible menu of ice creams, sundaes, shakes, and desserts that turn casual visitors into lifelong fans.
Becoming a Haagen-Dazs franchisee means tapping into a proven business model, a strong global reputation, and a customer base that craves authenticity and indulgence. It’s more than an ice cream store—it’s a lifestyle experience built on excellence, passion, and heritage.
Investing in Haagen-Dazs means aligning with a brand that has mastered the art of premium desserts. Here’s why entrepreneurs across the globe choose this world-class franchise:
Iconic Global Brand: Haagen-Dazs is recognized worldwide as a symbol of luxury and superior quality in the frozen dessert category.
Proven Business Model: The brand’s decades-long success provides a clear operational blueprint with reliable systems, supplier networks, and marketing expertise.
Diverse Product Range: From signature ice cream flavors to shakes, sundaes, and coffee creations, Haagen-Dazs offers year-round revenue opportunities.
Strong Market Presence: With hundreds of stores in the U.S. and over 900 locations worldwide, the brand commands trust and loyalty.
High Consumer Demand: The demand for premium desserts continues to grow, especially among millennials and Gen Z who value artisanal, high-quality food experiences.
Comprehensive Franchise Support: Franchise owners receive world-class training, marketing assistance, and ongoing operational guidance.
Established Year: 1960
Founders: Reuben and Rose Mattus
Headquarters: Minneapolis, Minnesota, USA (under General Mills ownership)
Industry Category: Food & Beverage – Premium Ice Cream & Dessert Franchise
Franchise Units: Over 900 worldwide, with 200+ in the United States
Haagen-Dazs began in 1960 in the Bronx, New York, with a simple yet revolutionary idea—create the finest ice cream possible using only the purest ingredients. Its founders, Reuben and Rose Mattus, believed that true quality would speak for itself, even without artificial flavors or preservatives. That belief became the cornerstone of what would grow into one of the most respected and luxurious ice cream brands in the world.
The brand name “Haagen-Dazs” was chosen by Reuben Mattus to evoke an aura of old-world craftsmanship and European tradition. Though not tied to any specific country, the name symbolized purity, quality, and sophistication.
In 1983, Haagen-Dazs was acquired by The Pillsbury Company, which later became part of General Mills, a global leader in food manufacturing. Under General Mills’ ownership, the brand has expanded its retail presence worldwide, maintaining its original commitment to premium ingredients and small-batch production standards.
Today, Haagen-Dazs operates in more than 50 countries, offering a luxurious selection of ice creams, gelatos, sorbets, and frozen desserts. In the United States, its shops are strategically located in high-traffic areas such as shopping centers, airports, downtown streets, and tourist destinations—designed to offer customers an elevated, boutique dessert experience.
Haagen-Dazs has become synonymous with premium indulgence, standing apart from mass-market competitors through its commitment to craftsmanship, flavor innovation, and customer experience. The brand continues to evolve, introducing new creations such as ice cream bars, non-dairy lines, and limited-edition flavors that cater to modern tastes while preserving its timeless heritage.
With a strong brand reputation, global supply chain, and proven franchise model, Haagen-Dazs offers entrepreneurs the chance to align with a name that commands loyalty, trust, and admiration across generations.
Haagen-Dazs is deeply committed to the success of every franchise owner. From the day you sign your agreement, the brand provides comprehensive assistance designed to ensure smooth operations and sustainable growth.
Pre-Launch Support:
Site selection assistance and lease negotiation guidance.
Store layout and design consultation to meet Haagen-Dazs’ brand standards.
Vendor introductions and supply chain setup for equipment and product sourcing.
Pre-opening marketing and local area promotions to build anticipation.
Operational Training:
Intensive in-person training at a certified Haagen-Dazs training center covering operations, customer service, menu management, and staff leadership.
Standard operating procedures (SOPs) for food preparation, inventory, and quality control.
POS system and technology integration for efficient store management.
Marketing Support:
National and regional marketing campaigns to drive awareness and brand loyalty.
Access to digital marketing tools, seasonal promotions, and social media templates.
Public relations and influencer collaboration opportunities to boost visibility.
Ongoing Support:
Field support and performance evaluations by corporate business consultants.
Regular updates on new product launches and menu innovation.
Continuous access to the Haagen-Dazs franchise portal for training modules, materials, and brand updates.
Every franchisee benefits from the brand’s global marketing power and local community-building expertise—helping you grow your business with confidence.
Haagen-Dazs seeks driven entrepreneurs who are passionate about hospitality, quality, and creating memorable experiences for customers. The ideal franchise partner should possess:
Business or Management Experience: Preferably in retail, food service, or hospitality.
Customer-First Mindset: Commitment to delivering exceptional service and premium experiences.
Financial Stability: The ability to invest in a globally recognized brand and sustain operations.
Hands-On Involvement: While multi-unit ownership is possible, Haagen-Dazs values operators who actively participate in day-to-day operations.
Location Preference: Ideal franchise locations include high-traffic malls, tourist destinations, premium shopping centers, airports, and vibrant downtown areas.
The most successful franchisees share a love for quality, brand excellence, and community engagement—values that mirror the Haagen-Dazs promise.
Haagen-Dazs operates within the premium dessert franchise segment, offering solid potential for profitability. While actual costs vary by location and store type, the estimated financial details for a Haagen-Dazs franchise in the USA are as follows:
Total Investment Required: $250,000 – $550,000
Minimum Investment Required: Approximately $250,000
Franchise Fee: $30,000
Royalty Fee: 6% of gross sales
Marketing Fee: 2% of gross sales (national and regional marketing fund)
Average Unit Volume (AUV): Varies based on store location, typically $500,000 – $1 million annually
Expected ROI: 15%–25% depending on management and local market performance
Break-Even Period: Typically 24–36 months
Franchise Units (Approx.): 200+ in the USA, 900+ worldwide
Revenue streams include dine-in dessert sales, take-home pints, beverages, catering orders, and online delivery partnerships. The model offers a balanced mix of high-margin menu items and a strong brand-driven customer base, ensuring steady profitability and long-term scalability.
