1983
100
$7,000,000
$55,000
$12,000,000
No
Hawthorn Suites by Wyndham is one of the most trusted extended-stay hotel brands in the United States, offering guests the comforts of home with the amenities of an upscale hotel. As part of the globally recognized Wyndham Hotels & Resorts family, Hawthorn Suites caters to both business and leisure travelers seeking spacious suites, full kitchens, and modern amenities designed for longer stays. The franchise has earned a strong reputation for quality service, operational excellence, and consistent returns for investors.
With a focus on “Extended Stay. Elevated Comfort,” Hawthorn Suites blends value and reliability with Wyndham’s powerful brand recognition, technology, and loyalty programs. Each property is designed to make guests feel at home—complete with complimentary breakfast, laundry facilities, business centers, and fitness spaces. For franchise owners, this translates into a robust, proven model backed by one of the largest hotel franchisors in the world, ensuring sustained profitability and long-term growth in the booming extended-stay market.
Investing in a Hawthorn Suites by Wyndham franchise means aligning with a household name synonymous with trust, value, and global hospitality excellence. Extended-stay hotels have seen continuous growth in demand across the U.S., fueled by professionals on long assignments, relocations, and leisure travelers seeking longer stays.
As part of Wyndham Hotels & Resorts—home to more than 9,000 hotels worldwide—Hawthorn Suites benefits from a vast global distribution network, advanced revenue management tools, and one of the largest loyalty programs in hospitality: Wyndham Rewards. This drives both occupancy and direct bookings, helping franchisees optimize revenue.
Other major advantages include:
Strong Brand Equity: Backed by Wyndham’s marketing, reputation, and consumer trust.
Operational Efficiency: Standardized systems, streamlined booking technology, and centralized support.
Flexible Development Models: Ideal for conversions, new builds, and dual-branded hotel projects.
Attractive Extended-Stay Segment: Higher average length of stay leads to lower turnover costs and steadier revenue.
National and Global Presence: Consistent corporate support and cross-promotional exposure through Wyndham’s ecosystem.
Established Year: 1983
Founder: Hawthorn Hotel Group (later acquired by Wyndham Worldwide)
Parent Company: Wyndham Hotels & Resorts
Industry: Hospitality, Extended-Stay Hotels
Headquarters: Parsippany, New Jersey, USA
Hawthorn Suites began in 1983 as an independent hotel brand focused on providing long-term accommodations with the warmth and comfort of home. Over the years, its combination of affordable luxury and personalized service earned it a loyal following among travelers and corporate clients.
In 1998, the brand was acquired by Wyndham Hotels & Resorts, giving it access to vast resources, innovative technology platforms, and global distribution channels. Today, Hawthorn Suites has more than 100 properties across the United States and international markets, continuing to expand through conversions and new developments.
Its design philosophy focuses on spacious studio and one-bedroom suites, contemporary interiors, and full kitchens—making it a perfect fit for both extended business stays and family travel. With Wyndham’s global standards, Hawthorn Suites maintains high consistency and guest satisfaction, reflected in positive online reviews and repeat bookings across markets.
Wyndham offers one of the most comprehensive franchise support systems in the hospitality industry, designed to help franchisees succeed at every stage—from pre-opening to ongoing operations.
Pre-Launch Support:
Site Selection & Market Analysis: Assistance in identifying the best locations based on market potential, demographics, and competitive landscape.
Design & Construction Guidance: Detailed architectural plans, design specifications, and vendor connections to ensure cost-efficient builds or conversions.
Initial Training Program: A multi-week operational and management training at Wyndham’s hospitality training center and on-site at an existing property.
Operational Support:
Revenue Management & Booking Systems: Access to proprietary tools, reservation systems, and dynamic pricing platforms to maximize occupancy and profit.
Procurement Programs: Partnerships with leading suppliers for furniture, fixtures, linens, and amenities at negotiated prices.
Quality Assurance & Audits: Regular inspections and feedback to ensure brand consistency and high guest satisfaction.
Marketing & Branding Support:
National Advertising Campaigns: Integrated marketing strategies across digital, social media, and traditional channels.
Loyalty Program Integration: Full access to Wyndham Rewards, one of the world’s most powerful hotel loyalty programs with over 100 million enrolled members.
Public Relations & Digital Support: Assistance in managing online reputation, digital advertising, and local promotions.
Ongoing Support:
Dedicated Franchise Support Team: Regional business consultants, field operations experts, and 24/7 technical support.
Continuous Training: Refresher programs and e-learning modules for hotel managers and staff to stay updated with industry trends.
Performance Reviews: Benchmarking, profitability analysis, and strategic recommendations to optimize returns.
Hawthorn Suites by Wyndham seeks motivated entrepreneurs, hospitality professionals, and investors passionate about providing exceptional guest experiences. The ideal franchisee should demonstrate a commitment to operational excellence and possess the financial capability to develop or convert properties under the brand.
Ideal Candidate Attributes:
Background: Experience in hospitality, real estate, or multi-unit franchise ownership is beneficial but not mandatory.
Investment Capability: Strong financial resources to meet capital requirements for hotel development or conversion.
Passion for Service: A customer-first mindset and dedication to maintaining Wyndham’s global standards of hospitality.
Operational Leadership: Ability to lead teams, ensure brand compliance, and maintain profitability.
Market Preference: Suitable for investors in metropolitan areas, business districts, near airports, universities, hospitals, and major highways where long-stay demand is strong.
This franchise is ideal for both independent hotel owners seeking to rebrand under a strong global name and new investors entering the high-demand extended-stay market.
Total Investment Required: $7 million – $12 million (for new construction)
Minimum Investment Required: Approximately $5 million (for conversions, depending on property size and location)
Franchise Fee: $55,000 – $75,000
Royalty Fee: 5% of gross room revenue
Marketing Fee: 2% of gross room revenue
Working Capital: $250,000 – $500,000 (depending on property size)
Average Number of Franchise Units: 100+ across the U.S.
Expected ROI: Typically within 5–7 years, depending on occupancy and market performance
Break-Even Point: Estimated at 24–36 months
Revenue Streams: Guest rooms, long-term stays, business travel, corporate partnerships, and loyalty member bookings
These financials vary by region, property type, and market conditions, but franchisees benefit from Wyndham’s strong brand recognition, which drives consistent bookings and profitability across markets.
