2017
10
$250,000
$40,000
$550,000
No
Heart Certified Auto Care is redefining the way America experiences car repair. With a strong reputation for transparency, honesty, and high-quality automotive services, this franchise brings integrity back to an industry often plagued by mistrust. Founded on the belief that customers deserve clarity and care, Heart Certified Auto Care blends advanced technology, eco-friendly practices, and customer-first service to deliver an unmatched experience in auto repair and maintenance.
Unlike traditional repair shops, Heart Certified Auto Care operates with a people-over-profits mindset—putting trust, expertise, and long-term relationships at the heart of its operations. This model not only attracts loyal customers but also empowers franchisees to build sustainable businesses backed by a strong, values-driven brand.
In a growing $300+ billion automotive service industry, the franchise stands out for its forward-thinking approach—offering everything from oil changes and brake services to advanced diagnostics and hybrid vehicle repairs, ensuring franchise owners can tap into multiple revenue streams while serving the needs of modern drivers.
Investing in a Heart Certified Auto Care franchise is more than just entering the auto repair industry—it’s joining a movement that prioritizes trust, transparency, and genuine community care. The brand’s proven systems, customer retention strategies, and consistent revenue model make it an attractive choice for both first-time entrepreneurs and seasoned investors.
Key Reasons to Invest:
Proven Business Model: Decades of experience in auto repair turned into a streamlined franchise operation.
High-Demand Industry: Auto repair is essential—drivers need reliable service regardless of market conditions.
Reputation for Honesty: The “Certified” name is synonymous with integrity, giving franchisees a competitive edge.
Multi-Service Revenue Streams: From preventative maintenance to complex diagnostics, franchisees can generate consistent income year-round.
Technology-Driven Operations: Integrated systems for service tracking, customer management, and marketing simplify daily operations.
National Brand Support: Ongoing assistance in operations, marketing, training, and local outreach ensures franchisee success.
Founded: 2017
Founders: Rich and Adam Woldenberg
Headquarters: Chicago, Illinois, USA
Industry Category: Automotive Repair & Maintenance
Franchise Units (2025): 10+ Locations (Expanding Nationwide)
Heart Certified Auto Care was established in 2017 by Rich and Adam Woldenberg, two seasoned automotive professionals who envisioned a better, more transparent way to serve car owners. After years of witnessing the lack of trust in traditional auto repair shops, they launched Heart Certified Auto Care with a mission to bring honesty, integrity, and education back into the car care industry.
The first flagship center in Chicago, Illinois, quickly gained attention for its upfront pricing, certified technicians, and exceptional customer service. Unlike most auto repair businesses that focus solely on profit, Heart Certified Auto Care built its foundation on “People Before Profits.”
Over the years, the brand has become a symbol of reliability and transparency in the automotive service sector. Each franchise operates under a system designed for long-term success—combining innovative diagnostics, eco-friendly products, and a community-driven approach that turns first-time customers into lifelong clients.
Today, Heart Certified Auto Care continues to expand strategically across the United States, offering franchise opportunities to entrepreneurs who want to make a meaningful impact in their local communities while running a profitable, recession-resistant business.
With its focus on trust-based service, modern technology, and strong brand values, Heart Certified Auto Care has positioned itself as one of America’s most respected and promising automotive franchise opportunities.
Heart Certified Auto Care provides an exceptional training and support system to ensure franchisees can successfully launch and operate their business from day one. The brand believes in empowering franchise owners with knowledge, systems, and confidence.
Pre-Launch Support:
Site Selection & Setup: Assistance with choosing the best location, negotiating leases, and designing your auto repair center to match brand standards.
Equipment & Inventory Guidance: Help sourcing tools, parts, and technology at preferred vendor rates.
Franchise Orientation Program: A detailed onboarding covering operations, staffing, financial planning, and compliance.
Comprehensive Training:
Initial Training: A multi-week program combining classroom instruction and hands-on experience at a certified training center.
Operations Manual: A step-by-step guide to managing your business efficiently.
Employee Training: Programs to help your technicians and front-desk staff deliver consistent, top-tier service.
Marketing & Growth Support:
Launch Marketing Campaigns: National brand launch strategy and local digital marketing to drive awareness.
Ongoing Marketing Tools: Professionally designed materials, SEO optimization, and social media management assistance.
CRM & Data Systems: Technology tools to manage appointments, customer relationships, and performance tracking.
Ongoing Operational Support:
Field Support Visits: Regular evaluations and guidance from franchise business consultants.
24/7 Access to Franchise Portal: Continuous learning modules, updates, and community engagement tools.
National Partnerships: Access to preferred suppliers and service partners for better margins.
Heart Certified Auto Care is ideal for entrepreneurs who are passionate about customer service, community engagement, and operational excellence. You don’t need to be a mechanic to succeed—just a motivated, business-minded individual ready to lead a team and build relationships.
Ideal Candidate Traits:
Strong leadership and communication skills
Entrepreneurial mindset with a drive for growth
Dedication to honesty and customer care
Ability to manage employees and deliver service excellence
Interest in building a long-term, sustainable business
Preferred Backgrounds:
Automotive or technical industry experience (optional)
Management, sales, or business operations experience
Investors with a passion for community-focused businesses
Investment Personality:
Heart Certified Auto Care franchisees are both hands-on owner-operators and multi-unit investors seeking scalable business opportunities in an evergreen industry. The brand’s flexible model supports both single-location ownership and regional expansion.
Location Preferences:
The franchise is expanding across major U.S. markets including Illinois, California, Texas, Florida, Arizona, and New York, with strong opportunities in suburban and urban areas where car ownership rates are high.
| Category | Estimated Cost (USD) | Description |
|---|---|---|
| Franchise Fee | $40,000 – $50,000 | One-time fee granting rights to operate under the Heart Certified Auto Care brand. |
| Total Initial Investment | $250,000 – $550,000 | Includes all startup expenses such as build-out, equipment, and initial marketing. |
| Minimum Liquid Capital | $75,000 – $150,000 | Recommended cash available to cover operational and initial expenses. |
| Net Worth Requirement | $300,000+ | Financial stability required to qualify as a franchise owner. |
| Royalty Fee | 6% of Gross Sales | Ongoing fee covering brand use, support, and system enhancements. |
| National Marketing Fund | 2% of Gross Sales | Contributes to nationwide advertising, brand campaigns, and digital visibility. |
| Leasehold Improvements | $100,000 – $200,000 | Remodeling, signage, and shop setup costs. |
| Equipment & Tools | $60,000 – $120,000 | Includes lifts, diagnostics equipment, and other essential automotive tools. |
| Initial Inventory | $10,000 – $25,000 | Starting parts, fluids, and retail supplies inventory. |
| Training & Travel | $5,000 – $10,000 | Covers training sessions, materials, and accommodation. |
| Grand Opening Marketing | $10,000 – $25,000 | Local promotional campaigns to boost initial customer awareness. |
| Working Capital (First 3 Months) | $25,000 – $60,000 | Funds to manage payroll, rent, and other operational expenses. |
| Average Revenue Potential | $750,000 – $1.2 Million/Year | Based on franchisee performance and location demographics. |
| Expected ROI | 20% – 30% Annually | Average return on investment over time. |
| Break-Even Timeline | 18 – 24 Months | Estimated period to recover initial investment. |
| Franchise Units (2025) | 10+ Locations (U.S.) | Actively expanding across major U.S. markets. |
