1994
40
$175,000
$35,000
$350,000
No
Hemline is one of America’s most recognized fashion boutique concepts, offering a refined selection of contemporary women’s apparel, shoes, and accessories. Since its humble beginnings in New Orleans, Hemline has evolved into a nationally respected retail brand known for its curated collections, warm customer service, and chic boutique atmosphere. This franchise opportunity combines the best of both worlds—entrepreneurial independence and the strength of a well-established fashion retail brand.
As a Hemline franchise owner, you step into a retail concept that thrives on authenticity, community connection, and modern style. The brand caters to women who value quality, versatility, and personalized shopping experiences. From trendy city boutiques to charming suburban retail spaces, Hemline boutiques consistently attract loyal customers seeking high-end fashion in an inviting setting. With its proven model, robust supply chain, and strong brand recognition, Hemline offers a rare opportunity for entrepreneurs to own a premium fashion boutique with ongoing guidance and support from industry experts.
Investing in a Hemline franchise means joining a fashion movement that blends creativity, style, and profitability. The boutique industry continues to grow as consumers gravitate toward curated retail experiences rather than generic big-box stores. Hemline capitalizes on this demand by offering a personalized boutique experience backed by national branding and centralized inventory management.
Franchisees benefit from:
Strong Brand Recognition: Over 25 years of excellence in boutique fashion retail.
Turnkey Business Model: Proven systems for merchandising, staffing, and operations.
Exclusive Product Lines: Partnerships with leading designers and independent labels.
Training and Support: Comprehensive pre-opening guidance and continuous operational mentorship.
Lifestyle Ownership: Operate in a vibrant, creative industry that combines fashion with entrepreneurship.
Hemline was founded in 1994 in New Orleans by Haley Burton Wolff, who began by selling unique pieces from local and international designers. What started as a small shop in the French Quarter soon blossomed into a multi-location brand renowned for its carefully curated fashion and personalized shopping experience.
Today, Hemline has expanded to 40+ boutique locations across the United States, spanning states such as Texas, Louisiana, Georgia, Tennessee, and Florida. Each franchise operates under the brand’s signature blend of southern charm and cosmopolitan style. The company remains privately owned and continues to grow steadily through franchising, with a strong emphasis on community connection and entrepreneurial empowerment.
Hemline’s franchise model sits within the Retail and Fashion Boutique industry, targeting the mid-to-high-end women’s apparel segment—a market that continues to show strong growth and resilience due to consistent consumer demand for fashion-forward yet personalized shopping experiences.
Hemline ensures that every franchisee is fully equipped to operate a successful boutique from day one. The brand provides a holistic support system covering all aspects of business setup, daily management, and long-term growth.
Pre-Launch Support
Assistance with site selection and lease negotiation in high-traffic retail areas.
Comprehensive store design and layout guidance to reflect Hemline’s brand standards.
Vendor introductions and assistance with initial inventory selection.
Operational Training
In-depth franchise training program at the corporate headquarters and on-site store.
Hands-on instruction in inventory management, merchandising, and customer service.
POS system training and day-to-day operational support.
Marketing & Branding Support
Access to national and local marketing materials, seasonal campaigns, and social media content.
Continuous guidance from the corporate marketing team to help build brand awareness in your market.
Participation in influencer collaborations and regional events to strengthen community presence.
Ongoing Support
Regular business reviews and updates on trends, product lines, and merchandising best practices.
Dedicated franchise consultant to assist with performance analysis and local promotions.
Annual franchise meetings and peer networking opportunities to share ideas and strategies.
Hemline seeks franchisees who embody creativity, leadership, and a passion for fashion. Ideal candidates may include:
Entrepreneurs or investors with retail experience or interest in the fashion/lifestyle sector.
Fashion enthusiasts who love curating clothing and building relationships with customers.
Community-oriented individuals eager to create a local destination for style and inspiration.
Professionals or semi-passive investors looking for a scalable, lifestyle-driven business.
Financial capability, management skills, and a willingness to follow Hemline’s proven systems are key factors for success. The brand welcomes franchisees across major metropolitan areas and upscale suburban markets throughout the United States, with prime territories still available in regions with strong retail potential.
Investing in a Hemline franchise is an attainable opportunity within the luxury retail space. Below is a general overview of expected financial requirements (subject to variation by location and market conditions):
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $175,000 – $350,000 |
| Minimum Liquid Capital | $100,000+ |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing/Advertising Fee | 1–2% of gross sales |
| Leasehold Improvements & Build-Out | $75,000 – $150,000 |
| Inventory & Initial Merchandise | $50,000 – $75,000 |
| Working Capital (First 3 Months) | $20,000 – $40,000 |
| Expected ROI | 20%–30% (varies by sales performance) |
| Break-even Timeframe | 18–30 months |
| Franchise Units (Approx.) | 40+ operating across USA |
Revenue streams typically include in-store sales, online orders through Hemline’s e-commerce platform, and exclusive local collaborations.
