Established
2016
Franchise Units
7
Minimum Investment
$218,600
Franchise Fee
Inquire
Total Investment Range
$218,600
Home Based
No
Description
Joe’s Bagel & Grill has become a standout name in the fast-casual breakfast and lunch category, offering an inviting neighborhood café experience built around fresh, hand-rolled and kettle-boiled bagels, hearty omelets, artisan sandwiches, premium coffee and a wide lunch menu. The concept blends classic New Jersey bagel-shop authenticity with modern fast-casual operations—making it both customer-friendly and franchise-friendly.
For investors searching for a franchise with strong brand personality, everyday customer demand and a scalable operational model, Joe’s Bagel & Grill delivers a rewarding blend of quality and efficiency. Its reputation has been built on consistency, community presence and a menu that works equally well for dine-in, take-out, delivery and catering. The brand continues to grow because it gives customers what they want: fresh comfort food, served fast, in a warm and welcoming setting.
In a market where breakfast and brunch demand continues to rise, Joe’s Bagel & Grill is positioning itself as a powerful competitor in the bakery-café space. Its streamlined model, strong training program and approachable investment range make it a compelling franchise for first-time entrepreneurs as well as multi-unit operators seeking a proven yet still-expanding brand.
Why Invest in this Franchise?
1. Strong Niche Positioning
Joe’s Bagel & Grill fills a key space between a traditional bakery, a coffee café and a sandwich shop. The result is a menu with broad appeal that drives traffic all day long.
2. Growing Consumer Demand
Breakfast cafés and bagel concepts have seen year-over-year demand growth as customers seek convenient, fresh and healthier alternatives within fast-casual dining.
3. Efficient, Scalable Operations
The model is designed to run smoothly in a 1,500–2,100 sq ft space with manageable staffing, streamlined workflows and simplified food preparation.
4. Community-Focused Brand
Joe’s thrives in suburban neighborhoods and community hubs, building loyalty through quality, consistency and local engagement.
5. Early-Stage Expansion Opportunity
While the brand has built a strong cluster of stores in New Jersey, it is still in the early stages of national expansion—giving franchisees the chance to secure high-value territories.
6. Strong Support Infrastructure
From training to marketing to operations, franchisees receive hands-on assistance during launch and throughout growth.
Background
Established Year
Joe’s Bagel & Grill was founded in 2016, beginning as a single neighborhood bagel café with a focus on authentic, hand-rolled and kettle-boiled bagels paired with an elevated breakfast and lunch menu.
Founders & Brand Journey
The brand was created by founder Russell Grabow, who used his construction and business background to design and build the first location in West Long Branch, New Jersey. The concept quickly resonated with local customers thanks to its fresh ingredients, generous portions and warm, community-driven atmosphere. What started as one local favorite soon expanded into a multi-unit brand throughout the Jersey Shore region.
Franchise Active Units – Current Number
Joe’s Bagel & Grill currently operates approximately seven active units. These locations are primarily based in New Jersey, showcasing the brand’s strong regional foundation and the consistency of its operating model. As franchising expands, new territories across the United States are opening for development.
Company History & Evolution
Following its initial success, the brand continued expanding strategically, maintaining a focus on quality, efficient operations and strong customer relationships. Its steady growth laid the groundwork for a robust franchise program built on real-world operational data, refined systems and an approachable investment range. The company has since formalized its franchise model to ensure that new owners can replicate the brand’s success with confidence.
Ownership
Joe’s Bagel & Grill remains privately owned and operated. Its leadership team is committed to preserving the original vision—authentic bagels, great hospitality and streamlined operations—while scaling the franchise opportunity nationwide.
Market Presence in the USA
The brand has a strong footprint along the New Jersey shore, with consistent performance in suburban communities, commuter areas and high-traffic retail corridors. Joe’s is well-positioned for national expansion and appeals strongly to markets where customers want fresh, high-quality breakfast and lunch options.
Industry Category
Joe’s Bagel & Grill operates within the fast-casual café, bagel shop, and breakfast/lunch franchise categories. This segment continues to grow each year as consumers gravitate toward fresh, convenient, and affordable meals that fit their daily routines.
Additional Brand Details
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Stores typically operate in 1,500–2,100 sq. ft. spaces
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The menu offers breakfast, lunch, coffee, beverages, and strong catering potential
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The brand’s identity is rooted in authentic preparation, community presence and consistent product quality
Support Training
Pre-Launch Support
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Site Selection Assistance: Guidance on choosing optimal locations with strong morning and lunch traffic.
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Store Layout & Build-Out: Standardized design templates, equipment lists and construction guidance.
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Initial Training: Comprehensive training at headquarters covering food preparation, customer service, inventory systems, staffing, and operations.
Operational Support
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Operations Manual: A complete guide covering daily procedures, cost control, labor management, food prep and service standards.
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Field Support Visits: Frequent visits during the first year (monthly), quarterly in the second year and annually thereafter.
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Supply Chain Support: Assistance with vendor relationships, ordering processes and access to negotiated pricing.
Marketing Support
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Grand Opening Marketing: Local store marketing plans, promotional materials and launch strategies.
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Brand Marketing Tools: Approved creative assets for digital, print and social media campaigns.
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Menu & Product Innovation: Ongoing updates to maintain fresh offerings and drive repeat customers.
Ongoing Support
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Performance reviews
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Staff training refreshers
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Local marketing guidance
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Operational troubleshooting
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Continuous menu development
Ideal Candidate
The ideal Joe’s Bagel & Grill franchise owner is someone who:
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Enjoys working in the hospitality and food-service industry
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Has strong leadership and communication skills
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Values consistency, service and operational excellence
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Can follow a proven system and maintain brand standards
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Has the capital required to open and support the business during its ramp-up
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Is passionate about community engagement and local marketing
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Is comfortable managing staff and ensuring strong customer experiences
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Aspires to grow—either as an owner-operator or multi-unit franchisee
Joe’s Bagel & Grill is a great fit for first-time business owners, family-run operators, and existing franchise investors seeking a fresh, scalable concept.
Financial Detail
| Category | Estimated Amount / Details |
|---|---|
| Total Estimated Investment | ~ $218,600 (includes build-out, equipment, initial inventory, and working capital) |
| Minimum Investment Required |
$218,600
|
| Franchise Fee | Provided directly by franchisor (included within total investment range) |
| Restaurant Size Requirement | 1,500 – 2,100 sq. ft. retail space |
| Real Estate / Rent | Market dependent; many similar sites fall within typical retail center lease ranges |
| Build-Out & Infrastructure Costs | Includes kitchen equipment, bagel-prep equipment, POS system, furnishings, signage, and installation |
| Equipment Package | Specialty bagel equipment + standard café kitchen equipment |
| Initial Inventory | First stock of bagels, bakery items, beverages, paper goods, cleaning supplies, and consumables |
| Grand Opening Marketing Budget | Required for local launch promotion; amount varies by region and marketing strategy |
| Ongoing Local Marketing Spend | Monthly marketing recommended to maintain brand awareness and customer traffic |
| Working Capital | Required for payroll, utilities, supplies, and operating expenses until break-even |
| Royalty Fees | Competitive royalty structure (percentage disclosed in the FDD) |
| Marketing/Brand Fund Contribution | Required contribution to national or regional brand fund (detailed in FDD) |
| Expected ROI | Designed as a strong-margin café model with high potential earnings (based on location and execution) |
| Break-Even Timeline | Variable; depends on operating efficiency, local demand, and management approach |
| Revenue Streams | Dine-in sales, take-out, delivery, coffee/beverages, bakery goods, catering services |