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Heroes Lawn Care Franchise Opportunity

Minimum Investment

$159,431

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Established

2015

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Franchise Units

148

payments

Minimum Investment

$159,431

payments

Franchise Fee

$59,500

payments

Total Investment Range

$215,232

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Home Based

No

Description

Heroes Lawn Care: The Multi-Service Lawn Care Franchise Built for Recurring Revenue

Heroes Lawn Care is transforming the lawn care industry with a stackable, six-in-one service model that includes fertilization, irrigation, pet waste removal, and more. Designed for semi-absentee and executive ownership, this franchise opportunity allows owners to lead a sales and marketing-driven business with built-in recurring revenue, high retention, and a growing client base.

At the heart of Heroes Lawn Care is an eco-conscious mission: to reduce nutrient pollution caused by fertilizer runoff. By providing tech-driven transparency and environmentally mindful services, franchisees contribute to healthier ecosystems while generating strong, scalable income. Backed by best-in-class systems and an exceptional customer experience, Heroes Lawn Care is an ideal franchise for entrepreneurs seeking a recession-resistant, green-industry business with high growth potential.


Background

Established: 2015
First Unit Franchised: 2022
Franchised Units: 148

US markets available: All except those listed below.

Not Registered in: HI

Pending Registration: CA, IL, IN, MD, MI, MN, NY, RI, SD, VA, WA



Support Training

Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes

Support 

  • Call Center powered by Pronexis
  • Marketing Coach to support digital and boots on the ground marketing efforts
  • Monthly Business Reviews 
  • Dedicated Regional Franchise Success Coach 
  • Personalized KPI Dashboard 
  • Entrepreneurial Coaching 
  • Affiliate Talent Recruitment Team 
  • Comprehensive Tech Toolbox 
  • Bookkeeping 
  • Billing / Payroll Processing 
  • Application Training 
  • Customized Lead Acquisition Strategy 
  • Sales and Estimating

Training 

Heroes Franchisees will complete 60 Days of Hero University- Virtual Training Tool, and 4-5 Days of in-person training with the Support Team in Omaha, NE or a remote location. 
  • Dedicated onboarding team 
  • Hands on intensive training (6–8-week program prior to training at HQ) 
  • Robust digital training platform (both for franchisee and employee training throughout ownership) 
  • Fulltime staff training 
  • Academy Week of In-person 1:1 Training  
  • 100-point pre-launch / onboarding digital checklist


Ideal Candidate

Semi-Absentee - corporate executive that has experience managing and building teams.

  • Optimistic Personality
  • People Management Experience
  • Empire Builder Mentality
  • Customer Service Focused
  • NO previous industry experience preferred

Executive Model - Owner Daily Activities:

  • Talent Acquisition
  • Tracking & Influencing KPI’s
  • Networking
  • Forecasting
  • Business Reviews with Success Coach
  • Manage the manager through EOS/Traction



Financial Detail

Total Investment: $159,431 - $215,232

Minimum Net Worth: $150,000


Required Liquid Capital: $60,000
Franchise Fee: $59,500
Royalty: $1800/month for first 2 years, Years 3 on 6.5%
Ad: 0
Item 19: Yes
Average Number of Employees: 4
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes, 10% off of the first territory




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