Established
2015
Franchise Units
148
Minimum Investment
$159,431
Franchise Fee
$59,500
Total Investment Range
$215,232
Home Based
No
Description
Heroes Lawn Care: The Multi-Service Lawn Care Franchise Built for Recurring Revenue
Heroes Lawn Care is transforming the lawn care industry with a stackable, six-in-one service model that includes fertilization, irrigation, pet waste removal, and more. Designed for semi-absentee and executive ownership, this franchise opportunity allows owners to lead a sales and marketing-driven business with built-in recurring revenue, high retention, and a growing client base.
At the heart of Heroes Lawn Care is an eco-conscious mission: to reduce nutrient pollution caused by fertilizer runoff. By providing tech-driven transparency and environmentally mindful services, franchisees contribute to healthier ecosystems while generating strong, scalable income. Backed by best-in-class systems and an exceptional customer experience, Heroes Lawn Care is an ideal franchise for entrepreneurs seeking a recession-resistant, green-industry business with high growth potential.
Background
Established: 2015
First Unit Franchised: 2022
Franchised Units: 148
US markets available: All except those listed below.
Not Registered in: HI
Pending Registration: CA, IL, IN, MD, MI, MN, NY, RI, SD, VA, WA
Support Training
Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Support
- Call Center powered by Pronexis
- Marketing Coach to support digital and boots on the ground marketing efforts
- Monthly Business Reviews
- Dedicated Regional Franchise Success Coach
- Personalized KPI Dashboard
- Entrepreneurial Coaching
- Affiliate Talent Recruitment Team
- Comprehensive Tech Toolbox
- Bookkeeping
- Billing / Payroll Processing
- Application Training
- Customized Lead Acquisition Strategy
- Sales and Estimating
Training
- Dedicated onboarding team
- Hands on intensive training (6–8-week program prior to training at HQ)
- Robust digital training platform (both for franchisee and employee training throughout ownership)
- Fulltime staff training
- Academy Week of In-person 1:1 Training
- 100-point pre-launch / onboarding digital checklist
Ideal Candidate
Semi-Absentee - corporate executive that has experience managing and building teams.
- Optimistic Personality
- People Management Experience
- Empire Builder Mentality
- Customer Service Focused
- NO previous industry experience preferred
Executive Model - Owner Daily Activities:
- Talent Acquisition
- Tracking & Influencing KPI’s
- Networking
- Forecasting
- Business Reviews with Success Coach
- Manage the manager through EOS/Traction
Financial Detail
Total Investment: $159,431 - $215,232
Minimum Net Worth: $150,000
Required Liquid Capital: $60,000
Franchise Fee: $59,500
Royalty: $1800/month for first 2 years, Years 3 on 6.5%
Ad: 0
Item 19: Yes
Average Number of Employees: 4
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Discount: Yes, 10% off of the first territory