2015
60
$600,000
$60,000
$1,000,000
No
Heyday is redefining the skincare experience by bringing personalized, affordable, and professional facials to everyday consumers across the United States. Known for its modern design, highly trained estheticians, and data-driven skincare approach, Heyday has quickly become a standout brand in the beauty and wellness industry. The brand focuses on helping people look and feel their best through customized facial treatments and curated skincare products in a welcoming, minimalist environment.
Unlike traditional spas that can be expensive or intimidating, Heyday simplifies skincare with open-concept facial studios, streamlined membership options, and expert guidance tailored to individual skin goals. Its mission—to make skincare accessible and part of a regular self-care routine—has helped it attract a wide customer base, from young professionals to wellness enthusiasts.
Heyday’s franchise model empowers entrepreneurs to own a piece of the fast-growing $18+ billion skincare market by offering a business that blends high-quality service, operational simplicity, and community-driven brand appeal. Backed by proven systems, exceptional support, and strong consumer loyalty, Heyday is a franchise designed for growth in today’s wellness-focused economy.
Investing in a Heyday franchise means aligning with one of the most forward-thinking skincare brands in America. The brand has achieved remarkable traction by modernizing how consumers experience facials—combining science, technology, and a personalized touch.
Booming Industry Demand: The skincare and wellness sectors are experiencing unprecedented growth. Consumers today view skincare as essential self-care, not a luxury.
Proven Business Model: Heyday’s streamlined service model ensures consistent quality and efficient operations, making it easy to manage and scale.
Subscription-Based Revenue: The Heyday membership model generates recurring income through loyal repeat clients.
Strong Brand Identity: Modern, recognizable, and backed by award-winning branding and design that attracts millennial and Gen Z customers.
Comprehensive Support System: Franchisees benefit from robust training, marketing support, and operational guidance from industry experts.
Technology-Driven Operations: Heyday uses advanced POS and customer management systems to enhance client experience and simplify franchise operations.
Heyday was founded in 2015 in New York City by Adam Ross and Michael Pollak, two entrepreneurs who recognized a massive gap in the skincare industry. Their goal was simple yet revolutionary: to make professional skincare services accessible, affordable, and part of people’s everyday routines—not just an occasional luxury.
Before Heyday, the skincare market was dominated by either high-end spas or quick-fix beauty salons, leaving consumers without a trusted middle ground. Ross and Pollak envisioned a modern facial studio that offered high-quality, personalized skincare in a casual, welcoming space. Their concept quickly gained traction with customers seeking transparency, expertise, and results-driven services.
From its first location in Manhattan, Heyday built a strong reputation for redefining the facial experience through its open-studio design, licensed estheticians, and curated product selection. Each treatment is personalized to the client’s skin type and lifestyle, supported by a data-driven system that tracks progress over time.
Over the years, Heyday has transformed into one of the most recognizable skincare franchise brands in the U.S. wellness industry. After establishing several successful company-owned studios, the brand launched its franchise program in 2020, enabling passionate entrepreneurs to bring the Heyday experience to new markets nationwide.
Today, Heyday operates over 60 studios across the United States, including flagship locations in New York, Los Angeles, Philadelphia, Chicago, and Austin, with dozens more under development. The company continues to expand rapidly through franchise partnerships while maintaining its commitment to exceptional service and brand integrity.
Heyday’s success is backed by a strong corporate infrastructure, including a team of experts in franchise development, operations, marketing, and skincare education. The brand is privately owned and supported by reputable investors in the health and wellness sector, which has fueled its nationwide expansion.
As part of the $18+ billion U.S. skincare and spa industry, Heyday has carved out a niche by merging self-care, science, and convenience. Its innovative approach—personalized facials, subscription memberships, and retail skincare offerings—continues to attract a loyal and growing customer base.
Heyday provides an extensive and supportive onboarding process designed to set franchisees up for long-term success.
Pre-Launch Support:
Site selection and lease negotiation assistance.
Architectural design guidance to maintain brand consistency.
Help with construction management and studio layout.
Assistance with obtaining local permits and licenses.
Operational Training:
In-depth training at Heyday’s headquarters and on-site before launch.
Instruction in staff management, facial service protocols, and daily operations.
Guidance on inventory control, scheduling, and customer service excellence.
Marketing & Branding Support:
Local and national marketing campaigns managed by the corporate team.
Access to Heyday’s robust digital marketing strategy, social media assets, and PR initiatives.
Grand opening promotions and community outreach strategies.
Ongoing Support:
Continuous education and refresher courses for estheticians.
Access to the proprietary Heyday membership management system.
Field visits, performance evaluations, and ongoing operational consultations.
Franchisee network collaboration for shared learning and growth.
Heyday seeks franchisees who are passionate about wellness, customer service, and community engagement. You don’t need prior experience in skincare or beauty—just a business mindset and a commitment to excellence.
Ideal candidates include:
Entrepreneurs looking for a scalable business in the wellness sector.
Investors seeking recurring revenue through membership-based models.
Individuals passionate about helping others feel confident and healthy.
Multi-unit franchise operators aiming to diversify within the beauty and health space.
Professionals who value modern branding, operational efficiency, and meaningful consumer experiences.
Preferred Qualities:
Strong leadership and team management skills.
Desire to actively participate in operations, marketing, and local brand building.
Financial capability to meet investment requirements.
Ideal locations include high-traffic retail centers, mixed-use developments, and suburban wellness districts.
| Financial Element | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $600,000 – $1,000,000 |
| Minimum Investment | Around $600,000 |
| Franchise Fee | $60,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Infrastructure & Buildout | $350,000 – $700,000 (depending on location size) |
| Working Capital | $50,000 – $100,000 |
| Expected ROI | 15% – 25% (depending on performance) |
| Break-even Time | Approximately 18–36 months |
| Potential Revenue Streams | Facial services, skincare retail products, memberships, and gift cards |
| Franchise Units (USA) | 60+ locations (corporate + franchise) and growing |
