2021
1
$92,900
$49,000
$157,300
No
In a world where the senior population is soaring and veterans seek dignified in-home support, the Home Halo franchise stands out as a purpose-driven, rapidly growing opportunity. Home Halo offers non-medical in-home care services tailored for seniors and veterans who wish to age in place with safety, respect, and companionship. From daily living assistance and homemaking support to veteran-specific programs through the U.S. Department of Veterans Affairs (VA) payer channel, Home Halo’s concept is grounded in meeting a real and growing market need. With a proven 160-step launch process, leadership with hands-on experience scaling senior care offices nationwide, and full-spectrum support for franchisees, Home Halo positions itself as more than just a service brand—it’s a mission. If you're looking for a meaningful business that combines growth potential with heart and community impact, Home Halo delivers a compelling narrative and an operational model built to scale across the USA.
Several compelling reasons make Home Halo worth serious consideration:
Strong demographic tailwinds. The aging baby-boomer generation, extended lifespans, and a preference among seniors to remain in their homes are fueling demand. Home Halo leverages this shift directly.
Veteran pay stream integration. By contracting with the VA, Home Halo taps into a payer source that is often under-served in the home-care sector—offering both social impact and stability.
Relatively low-barrier entry for the segment. With an initial investment range starting around US $92,900 and extending to about US $157,300, this model is accessible compared to many multi-unit senior care investments.
Proven launch system and founder experience. With hundreds of senior care offices launched by the founder, Home Halo franchisees benefit from a well-documented 160-step launch methodology and hands-on coaching (“Frank Method”).
Wide territory availability and scalability. Home Halo reports availability in all 50 states, including underserved rural markets, giving franchisees room to grow.
Meaningful brand mission. Investing with purpose—servicing seniors and veterans—adds a dimension of social fulfillment alongside business growth.
Established Year:
Home Halo was founded in 2021 and began franchising in 2023 after proving the strength of its model through its flagship corporate location in Urbandale, Iowa.
Founder & Leadership:
The brand was founded by Dan Deak, an experienced entrepreneur and senior-care industry leader inspired by his personal journey caring for his mother after a life-altering injury. With over a decade of experience launching and scaling senior-care businesses across the country, Deak developed Home Halo to combine compassion with a proven operational system designed for scalability. His experience includes building hundreds of senior-care offices nationwide and creating training frameworks that empower franchisees to succeed quickly and sustainably.
Franchise Units:
As of 2025, Home Halo operates 1 corporate-owned location and is actively expanding its franchise network across the United States. The brand’s growth strategy focuses on awarding 25–50 franchise territories within the next three years, targeting metro and suburban areas with aging populations and strong veteran communities.
Brand Journey & Market Presence:
Home Halo began as a single mission-driven home care agency offering non-medical services for seniors and veterans. The brand’s commitment to quality, empathy, and operational excellence quickly led to high demand and strong local recognition. Building on that success, Home Halo transitioned into franchising to meet the national need for reliable in-home care that allows seniors to age in place with dignity and independence.
The franchise operates within the non-medical home care industry, a rapidly growing segment projected to exceed $225 billion by 2030 in the U.S. With the population aged 65+ expected to double by 2050, Home Halo’s positioning at the intersection of senior care and veteran services provides a strong competitive advantage.
Ownership & Structure:
Home Halo remains privately owned under its founding leadership, ensuring that early franchise partners receive hands-on mentorship directly from the team that built the system. The brand emphasizes transparency, innovation, and a personal touch in franchise relations—qualities that distinguish it from many larger corporate competitors.
Industry Category:
Home Halo belongs to the Senior & Veteran In-Home Care category, offering non-medical services including companion care, personal support, homemaking, meal preparation, respite care, and VA-covered assistance for veterans. Its dual focus on compassionate service and scalable business systems makes it one of the most promising emerging franchise opportunities in the U.S. senior care sector.
Home Halo offers a robust support framework, designed to help new franchisees launch quickly and run their business with confidence:
Pre-launch support. A structured 160-step launch process ensures you cover site selection (if applicable), licensing and compliance, staffing, training, marketing setup, client acquisition plans, and territory strategy.
Initial training. Franchisees receive hands-on operational training, covering how to deliver non-medical home care, how to contract with the VA payer stream, staffing and scheduling, client intake and risk management, and service delivery standards.
Operations support. Ongoing assistance with staffing, scheduling, quality assurance, compliance, client retention, and scaling your business. Because the founder runs corporate locations, the system benefits from real operational insights.
Marketing & business development support. Marketing guidance is provided, including local launch campaigns, digital marketing, veteran-community outreach, territory marketing plans, and client referral programs.
Technology & systems. The franchise provides CRM and operations management tools (scheduling, payroll, staffing, client care tracking) to support efficiency and growth.
Scaling and growth support. For multi-unit or multi-territory expansion, franchisees are supported to build leadership teams, replicate systems, and open additional territories, leveraging the corporate knowledge base.
If you’re considering investing in a Home Halo franchise, the ideal partner will typically align with the following attributes:
Entrepreneurial mindset with a desire to own and operate a service-oriented business, not simply invest silently. Home Halo prefers owner-operators who are actively engaged in building the brand locally.
Passion for caring for others, especially seniors and veterans—someone who values the mission of enabling better lives for those who served and those aging in place. A background in caregiving, health services, older-adult support, or strong management experience in service businesses is a plus.
Business acumen and leadership capability, able to recruit, train, and manage teams of caregivers, oversee operations, handle client relationships, and work the numbers.
Financial capability to meet the initial investment range (see Financial Details). While home care is lower-capex than many franchise models, you’ll still need investment and working-capital backing.
Local market orientation: Preference for investors who plan to establish strong community ties—veteran organizations, senior-living networks, referral sources, local hospitals, and outpatient facilities. A location with an aging population, underserved veteran segment, or rural/suburban region with fewer home-care competitors can be strategic.
Growth mindset: Someone who intends not just to open one location, but scale over time into wider territory, multiple service lines, or additional units.
Compliance and service-quality focus: Home care involves regulatory, scheduling, and caregiving risk; the ideal franchisee understands the importance of quality, documentation, staffing, training, and client satisfaction.
| Category | Amount (USD) | Description |
|---|---|---|
| Total Initial Investment | $92,900 – $157,300 | Includes franchise fee, startup costs, technology setup, initial marketing, training, licensing, insurance, and working capital. |
| Franchise Fee | $49,000 | One-time upfront fee granting rights to operate under the Home Halo brand within an exclusive territory. |
| Royalty Fee | 5% of Gross Sales | Ongoing fee supporting corporate operations, training, and system development. |
| Brand Fund / Marketing Fee | 2% of Gross Sales | Contributes to national and regional marketing campaigns, brand visibility, and digital lead generation. |
| Working Capital | $20,000 – $40,000 | Recommended buffer for payroll, marketing, and operational expenses during the ramp-up phase. |
| Technology & Software Setup | $3,000 – $5,000 | Includes CRM, scheduling systems, and operational management tools for day-to-day business functions. |
| Office Setup / Infrastructure | $5,000 – $15,000 | Home-based or small administrative office setup, furniture, signage, computer systems, and supplies. |
| Local Marketing & Launch Budget | $10,000 – $20,000 | Covers digital marketing, community outreach, grand opening promotions, and referral partnerships. |
| Training & Onboarding Costs | Included | Comprehensive training covering operations, staffing, VA contracting, compliance, and client acquisition. |
| Average Annual Revenue (Corporate Location) | $970,528 | Reported by the Home Halo corporate office in Urbandale, Iowa (2024). |
| Average Gross Profit | $470,178 | Based on the corporate benchmark; profitability varies by territory and management efficiency. |
| Expected ROI | 20% – 35% | Depending on territory performance, management structure, and client volume. |
| Estimated Break-even Period | 24 – 48 Months | Average timeline for franchisees to recover the initial investment based on market conditions. |
| Franchise Units (2025) | 1 Corporate-Owned, Expanding Nationwide | Actively awarding 25–50 new franchise territories across the U.S. |
| Primary Revenue Streams | Senior Care, Veteran Care, Homemaking, Companion Services, Respite Care | Multiple revenue verticals for diverse and sustainable income. |
