1994
600
$55,000
$50,000
$150,000
No
Home Instead is a globally recognized leader in the non-medical home care industry. With a mission to enhance the lives of aging adults and their families, Home Instead offers personalized, in-home care services including companionship, personal care, Alzheimer’s and dementia care, and respite care. As a franchisee, you’ll be making a difference in your community while building a sustainable and meaningful business.
Founded in 1994 in Omaha, Nebraska, Home Instead has grown to become one of the most trusted names in senior care. The franchise operates across the United States and internationally, with a commitment to innovation, caregiver training, and quality care. In 2021, Home Instead was acquired by Honor Technology, enhancing its ability to integrate tech-driven solutions for home care services.
Established Year: 1994
Headquarters: Omaha, Nebraska
Parent Company: Honor Technology, Inc.
Home Instead provides comprehensive support and industry-leading training to its franchisees:
Initial Training: 6 weeks of immersive onboarding including classroom and on-the-job instruction.
Ongoing Support: Business coaching, regional meetings, webinars, and national conferences.
Marketing Assistance: Branding, digital campaigns, local marketing toolkits, and PR support.
Caregiver Recruitment Tools: Proprietary systems to help with hiring and training caregivers.
Technology Tools: Access to Home Instead’s proprietary platforms for scheduling, billing, and care planning.
Home Instead is seeking franchise partners who are passionate about helping seniors and are committed to excellence in service. Ideal candidates include:
Professionals with a background in healthcare, business, or management.
Individuals who are community-minded and people-focused.
Those with strong leadership, organizational, and communication skills.
No prior healthcare experience required—just a desire to serve and grow a mission-driven business.
| Category | Amount |
|---|---|
| Franchise Fee | $55,000 |
| Total Investment Range | $125,000 – $150,000 |
| Minimum Liquid Capital | $50,000 |
| Minimum Net Worth | $250,000 |
| Franchise Units (USA) | 600+ |
| Royalty Fee | 5% of gross sales |
| Ad Fund Contribution | 2% of gross sales |
