2011
4
$71,000
$30,000
$140,600
No
If you’re looking for a franchise opportunity that fuses premium health-and-wellness services with a flexible, high-growth model, the HomeFit franchise USA is a compelling proposition. HomeFit delivers personalized, concierge-style in-home and on-site personal training, yoga, health coaching, and virtual fitness services — all designed to meet the needs of busy professionals, high-income households, and time-constrained consumers seeking expert guidance without the gym commute. With a brand positioning rooted in convenience, premium service, and scalable recurring revenue, HomeFit offers its franchise partners the opportunity to ride the rising wave of personalized fitness and wellness through a low-overhead, high-margin business model.
By aligning your entrepreneurial drive with HomeFit’s system, you can tap into a booming segment of the U.S. fitness market: high-end, tailored wellness services that fit into people’s homes, offices, or virtual spaces. As health-consciousness rises and time becomes increasingly scarce, HomeFit stands out by delivering professional training directly to clients — wherever they are. For prospective franchisees, this means a differentiated offering, a premium service model, and the potential for strong recurring revenue in a rapidly growing industry.
There are several strong reasons to consider investing in HomeFit:
Rising Market Demand: The in-home and virtual fitness industry continues to expand as consumers seek convenience, time-efficiency, and one-on-one attention. HomeFit directly targets this premium market segment.
Low Overhead & Scalable Model: With no need for a traditional brick-and-mortar gym, franchisees can operate a lean, mobile, and profitable business that’s easily scalable.
Recurring Revenue Stream: Clients subscribe for ongoing sessions, creating predictable, recurring income and high customer retention.
Comprehensive Support System: From digital marketing and recruitment assistance to operational systems, HomeFit equips its franchisees with all the tools needed to succeed.
Premium Market Position: HomeFit focuses on affluent clients and corporate wellness programs, setting itself apart from traditional gym franchises.
Founded: 2011
Franchising Since: 2022
Headquarters: Birmingham, Alabama
Franchise Units: Approximately 4 (and expanding across multiple U.S. states)
Industry Category: Health & Wellness / Fitness / In-Home Personal Training
Ownership: Operated by HomeFit Franchise LLC
HomeFit began with a mission to make professional fitness coaching accessible to busy individuals who value time and privacy. Founded in 2011, the brand built a strong reputation through its personalized, client-focused approach and quickly gained traction with corporate clients and premium residential communities. By 2022, HomeFit evolved into a franchise system, allowing entrepreneurs across the U.S. to bring the same high-quality services to their own local markets.
With an emphasis on premium in-home training, convenience, and recurring client relationships, HomeFit’s business model aligns perfectly with current fitness and lifestyle trends.
HomeFit provides franchise owners with comprehensive support at every stage of business development:
Pre-Launch Support: Includes territory selection, business setup assistance, and strategic planning tailored to your market.
Initial Training Program: Offers both classroom and hands-on operational training (approximately 40 hours combined), covering client acquisition, scheduling, trainer management, and system operations.
Marketing & Lead Generation: HomeFit provides digital marketing strategies, advertising templates, social media campaigns, and website optimization to help attract clients quickly.
Recruitment Assistance: Guidance on hiring and managing certified personal trainers, wellness coaches, and yoga professionals.
Operational Guidance: Tools for client scheduling, payment systems, performance tracking, and customer retention.
Ongoing Support: Continuous field support, refresher training, regional conferences, and access to an online resource center for franchisees.
Growth Mentorship: Assistance with scaling operations, territory expansion, and adding corporate wellness partnerships.
This structured support ensures franchisees can launch confidently and operate efficiently while focusing on delivering exceptional client service.
HomeFit seeks passionate, motivated entrepreneurs who share its dedication to health, service, and business growth. The ideal candidate is:
Entrepreneurial & Driven: Comfortable managing operations, marketing, and client relationships.
Health & Wellness Enthusiast: Passionate about fitness, personal training, or wellness services.
Strong Communicator: Skilled at building rapport with clients and leading a team of trainers.
Organized & Business-Minded: Capable of handling scheduling, billing, and customer retention systems.
Leadership-Oriented: Able to recruit, train, and motivate a team of service professionals.
Financially Prepared: Ready to make the required investment and allocate sufficient working capital for early growth.
Location Preference: Ideally situated in metropolitan or affluent suburban areas where residents value convenience, privacy, and health-focused living.
Even without direct fitness industry experience, HomeFit’s training and support make it accessible for motivated investors seeking an entry into the booming wellness market.
| Item | Details |
|---|---|
| Total Investment Required | $71,000 – $140,600 |
| Franchise Fee | $30,000 |
| Minimum Liquid Capital | $50,000 |
| Net Worth Requirement | $75,000+ |
| Royalty Fee | 6% of gross sales |
| Advertising Fee | Approx. 2% (varies by territory) |
| Working Capital | Included within the total investment range |
| Business Model Type | Mobile / Service-Based (No Brick-and-Mortar Facility) |
| Potential Revenue Streams | Monthly subscription packages, personal training sessions, virtual fitness programs, corporate wellness, residential community partnerships |
| Expected ROI / Break-Even | Typically within 12–24 months (varies by market and performance) |
| Expansion Opportunity | Single-unit and multi-unit territories available nationwide |
With its low overhead structure and subscription-based model, HomeFit allows franchise owners to build sustainable, recurring income without the burden of facility costs — making it an attractive, modern business opportunity in the $35-billion U.S. fitness industry.
