Established
2014
Franchise Units
200
Minimum Investment
$400,000
Franchise Fee
$50,000
Total Investment Range
$600,000
Home Based
No
Description
The Row House franchise represents a strong opportunity in the fast-growing boutique fitness segment in the United States. Built around low-impact, full-body rowing workouts, Row House has created a distinctive niche by combining endurance training, strength conditioning, and community-focused group classes under one premium studio experience.
Unlike traditional gyms, Row House follows a boutique studio model centered on instructor-led, music-driven rowing sessions that appeal to a broad audience—from beginners and busy professionals to seasoned athletes. Each studio is designed to feel welcoming, energetic, and results-oriented, helping members stay consistent and engaged through a structured class format and supportive environment.
Positioned within the booming wellness and experiential fitness space, Row House has developed a recognizable brand presence across the U.S. For entrepreneurs looking to invest in a modern fitness franchise with a proven concept, scalable systems, and strong consumer demand, Row House offers an attractive and future-ready business model.
Why Invest in This Franchise?
Investing in a Row House franchise offers several advantages for entrepreneurs entering or expanding within the U.S. fitness market:
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Proven Boutique Fitness Concept: Rowing delivers a low-impact, full-body workout suitable for all ages and fitness levels.
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Recurring Revenue Model: Monthly memberships and class packages provide predictable, stable cash flow.
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Efficient Studio Footprint: Smaller space requirements compared to traditional gyms help control overhead costs.
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Strong Community Engagement: Group classes and instructor relationships improve member retention.
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Multi-Unit Growth Potential: Well-suited for operators planning to develop multiple studios over time.
Background
- Established Year: 2014
- Founders: Anthony and Cecilia Venezia
- Industry Category: Boutique Fitness / Wellness / Group Training
- Franchise Active Units: Approximately 200+ studios operating across multiple states
Row House was founded with the goal of making rowing accessible, engaging, and community-driven. The concept transformed rowing—traditionally associated with elite athletes—into a mainstream fitness solution by pairing expert coaching with motivating group environments.
The brand expanded through franchising, establishing a growing footprint across the United States. Supported by experienced leadership in fitness operations, franchising, and brand development, Row House continues to strengthen its position within the boutique fitness industry.
Support Training
Row House offers comprehensive franchise support designed to guide owners from site selection through long-term operations.
Pre-Launch Support
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Real estate and site selection assistance
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Studio design, layout, and build-out guidance
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Equipment sourcing and vendor coordination
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Pre-opening marketing and launch planning
Training & Education
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Initial franchisee onboarding and business training
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Instructor recruitment, certification, and development
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Studio manager and staff operational training
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Systems training for scheduling, memberships, and reporting
Marketing & Ongoing Support
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National brand marketing and digital campaigns
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Local marketing playbooks and promotional strategies
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CRM tools for lead management and member retention
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Ongoing coaching, performance reviews, and best-practice sharing
This structured support allows franchisees to focus on growth while maintaining brand consistency and service quality.
Ideal Candidate
Row House is well suited for entrepreneurs who value wellness, leadership, and community building.
Ideal candidates include:
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First-time franchise owners with strong business acumen
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Multi-unit operators seeking portfolio diversification
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Fitness enthusiasts with management or sales experience
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Investors with hands-on or semi-absentee ownership goals
Key attributes:
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Passion for health, fitness, and customer experience
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Ability to lead teams and manage daily operations
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Financial capacity to meet investment requirements
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Commitment to following a proven franchise system
Prime locations typically include affluent suburbs, urban neighborhoods, and mixed-use developments with high demand for boutique fitness.
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Franchise Fee | $50,000 |
| Total Initial Investment | $400,000 – $600,000 |
| Minimum Investment Required | ~$400,000 |
| Studio Build-Out & Infrastructure | $180,000 – $250,000 |
| Equipment & Rowing Machines | $80,000 – $120,000 |
| Initial Marketing & Launch | $15,000 – $25,000 |
| Working Capital (3–6 months) | $50,000 – $75,000 |
| Royalty Fee | ~7% of Gross Revenue |
| Brand Marketing Fund Contribution | ~2% of Gross Revenue |
| Expected Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Memberships, Class Packs, Retail |
Note: Financial figures are estimates and may vary by location, studio size, and market conditions.
