2000
200
$35,000
$35,000
$150,000
No
HomeSmart International is redefining the real estate industry through a modern, technology-driven franchise model that empowers agents and brokers to achieve greater success with less overhead. Founded on innovation and efficiency, HomeSmart provides real estate professionals with the tools, systems, and support needed to run profitable, scalable brokerages in today’s digital world.
With a mission to make real estate simpler, smarter, and more efficient, HomeSmart has rapidly grown into one of the largest and most respected real estate brands in the United States. Its fully integrated platform, centralized technology ecosystem, and 100% commission model make it an attractive choice for entrepreneurs and real estate professionals seeking a future-focused business opportunity.
Operating in multiple U.S. markets, HomeSmart continues to stand out for its commitment to agent success, operational transparency, and franchisee profitability. By combining powerful back-end systems with an agent-first approach, the brand has established itself as a leader in the residential real estate franchise space.
Investing in a HomeSmart International franchise means becoming part of a revolutionary real estate network that prioritizes technology and scalability over traditional inefficiencies. Unlike conventional real estate brokerage models that rely heavily on outdated systems and high-cost structures, HomeSmart’s model focuses on automation, streamlined communication, and cost-effective operations.
Franchisees benefit from:
A tech-first business model that reduces administrative burden and maximizes efficiency.
A 100% commission structure, attracting top-performing agents who value independence and profitability.
Proven systems for agent management, marketing, compliance, and transaction tracking.
A trusted and nationally recognized brand with a strong reputation for integrity, transparency, and innovation.
Scalable business potential, allowing franchisees to grow across territories with low incremental costs.
Established Year: 2000
Founder: Matt Widdows
Headquarters: Scottsdale, Arizona, USA
Franchise Units: Over 200 offices nationwide with thousands of agents across the U.S.
HomeSmart International was founded in 2000 by Matt Widdows with a vision to revolutionize the real estate industry through technology and innovation. What started as a single office in Arizona has evolved into one of the nation’s largest real estate brokerage networks. The brand’s proprietary technology platform, SmartTools®, provides seamless integration of marketing, transaction management, and agent support—all under one roof.
HomeSmart operates within the Real Estate Brokerage and Property Services industry, catering to residential and commercial property markets. Its success stems from its commitment to agent-centric growth, data-driven operations, and scalable systems designed for modern real estate demands.
The company remains privately held and continues to expand aggressively through franchising, attracting both seasoned brokers and new entrepreneurs looking to capitalize on the lucrative U.S. real estate sector.
HomeSmart International provides one of the most comprehensive franchise support programs in the real estate industry. Franchise owners receive step-by-step guidance to ensure their brokerage launches successfully and operates efficiently.
Pre-Launch Support:
Guidance on territory selection and office setup.
Comprehensive onboarding program for brokers and administrative staff.
Access to HomeSmart’s SmartTools® technology suite for immediate use.
Operational Support:
Full access to cloud-based management systems for agent onboarding, transaction tracking, and compliance.
Automated marketing and CRM tools designed to increase agent productivity.
Centralized back-office and accounting systems for simplified operations.
Marketing Support:
Professionally designed marketing templates, listing tools, and digital assets.
Ongoing access to national advertising campaigns and brand materials.
Localized marketing support to enhance lead generation and agent recruitment.
Training:
Initial franchise training at HomeSmart University covering systems, operations, and recruiting.
Ongoing virtual and in-person training sessions for owners, brokers, and agents.
Access to an exclusive network of franchise peers and HomeSmart leadership for continuous mentorship.
HomeSmart International is best suited for ambitious professionals with a passion for real estate, technology, and team building. The franchise attracts individuals who are motivated to create scalable, agent-driven brokerage operations with modern systems.
Ideal candidates include:
Experienced real estate brokers or team leaders seeking to grow under a national brand.
Entrepreneurs with sales or management backgrounds interested in a scalable real estate business.
Investors looking for a semi-absentee ownership model supported by strong automation and staff systems.
Individuals with strong communication, leadership, and recruiting skills.
Investment Capability:
Franchisees should have access to sufficient capital to manage office setup, initial marketing, and working capital requirements. Ideal candidates are located in high-growth U.S. markets or urban/suburban regions with strong real estate activity.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $35,000 – $150,000 |
| Minimum Investment | $35,000 |
| Franchise Fee | $15,000 – $25,000 |
| Infrastructure/Office Setup | $10,000 – $40,000 |
| Marketing Budget (Initial) | $5,000 – $15,000 |
| Working Capital | $10,000 – $25,000 |
| Royalty Fees | 4% – 6% of gross revenue |
| Expected ROI | 20% – 35% annually |
| Break-even Time | 12 – 24 months |
| Potential Revenue Streams | Commission splits, agent fees, transaction fees, tech support fees |
HomeSmart’s franchise model offers one of the lowest operational cost structures in the real estate franchise sector, making it an appealing option for new and established brokers alike.
