2017
10
$500,000
$30,000
$850,000
No
Hoots Wings Restaurant is redefining the fast-casual chicken wing experience in America. Backed by the powerhouse brand Hooters of America, Hoots Wings offers a modern, family-friendly dining concept that delivers bold flavors, streamlined operations, and strong franchise potential. The brand was created to meet growing consumer demand for high-quality wings and tenders in a quick-service setting—without the need for full-service dining.
From boneless and bone-in wings tossed in signature sauces to hand-breaded tenders, sandwiches, and sides, Hoots Wings focuses on flavor, speed, and consistency. With efficient kitchen design, takeout-friendly packaging, and broad menu appeal, this franchise is positioned perfectly within the booming $40 billion U.S. chicken market.
What sets Hoots Wings apart is its proven brand DNA—drawing from decades of experience operating one of the most recognizable names in casual dining. Franchisees benefit from a concept that blends trusted recipes and operational excellence with a modern, delivery-first restaurant model.
Whether located in high-traffic urban centers or suburban communities, Hoots Wings offers an inviting, sports-inspired, and energetic environment that resonates with families, students, and wing enthusiasts alike.
Investing in a Hoots Wings franchise means stepping into a business backed by a legacy of success and a team that knows how to scale national brands. The franchise offers:
Strong Brand Backing: Supported by Hooters of America, a household name with global recognition and decades of experience in the food and beverage industry.
High-Demand Product Category: Chicken wings and tenders are among the most consumed food items in the U.S., with strong delivery and takeout performance.
Streamlined Operations: Hoots Wings was designed for efficiency—no full bar, smaller footprint, and simplified training requirements make it easier to manage.
Flexible Store Formats: Options for dine-in, takeout, delivery, and non-traditional locations such as airports, universities, and food courts.
Marketing and Technology Integration: Robust digital ordering, loyalty programs, and social media engagement help drive consistent traffic.
Hoots Wings Restaurant was established in 2017 by Hooters of America, LLC, the same company behind the world-famous Hooters restaurant chain. The idea behind Hoots Wings was to create a more modern, fast-casual version of the iconic Hooters dining experience — focused entirely on what customers loved most: great wings, great flavor, and great service, without the traditional full-service model.
The first Hoots Wings location opened in Chicago, Illinois, and quickly attracted attention for its bold menu, efficient operations, and approachable dining atmosphere. Unlike the traditional Hooters brand, Hoots Wings was built for speed, convenience, and scalability—tailored to meet the needs of today’s fast-paced consumers and the booming off-premise dining market.
Headquartered in Atlanta, Georgia, Hooters of America leveraged its decades of restaurant expertise to build Hoots Wings into a franchise-ready concept. The company focused on creating a smaller footprint model, streamlined kitchen operations, and a digital-first customer experience designed for takeout, delivery, and dine-in flexibility.
By 2024, Hoots Wings had grown to 10+ locations across multiple U.S. states, including Texas, Georgia, and Illinois, with aggressive plans for nationwide expansion. The franchise continues to attract multi-unit operators, restaurateurs, and first-time investors looking for a proven, high-demand food business.
Industry Category: Fast-Casual Restaurant / Chicken Wings Franchise
Ownership: Operated and franchised by Hooters of America, LLC, a trusted name in restaurant franchising with hundreds of units worldwide.
Hoots Wings’ brand journey represents a smart evolution of a beloved American dining brand—modernized for a new generation of consumers. With strong brand equity, menu innovation, and robust franchise systems, Hoots Wings stands out as a high-growth opportunity in the competitive quick-service restaurant (QSR) space.
Hoots Wings offers comprehensive support to help franchisees build and operate a successful restaurant. Their training and support system includes:
Pre-Launch Support:
Assistance with site selection and lease negotiation.
Store design and layout guidance to ensure efficient flow and cost-effective construction.
Vendor and supply chain setup with approved national suppliers.
Training Program:
Extensive initial training at corporate headquarters covering operations, management, and food preparation.
On-site training during the restaurant’s opening phase with a dedicated support team.
Ongoing learning modules for management and staff to maintain consistency and compliance with brand standards.
Operational Support:
Field consultants providing regular visits and performance reviews.
Access to a digital operations manual and online support portal.
Marketing Support:
National and local marketing campaigns.
Social media content, promotional templates, and loyalty programs.
Assistance with grand opening marketing and ongoing advertising initiatives.
With the proven systems and brand expertise of Hooters of America, franchisees gain confidence knowing they are supported every step of the way.
Hoots Wings seeks motivated entrepreneurs who are ready to build a scalable food service business with a trusted brand. The ideal franchisee is:
Business-Savvy: Experience in restaurant management, hospitality, or retail operations is advantageous.
Passionate About Customer Service: A people-first mindset and commitment to maintaining high-quality standards.
Financially Prepared: Capable of meeting investment requirements and managing day-to-day operations effectively.
Community-Oriented: Interested in becoming part of their local business landscape and engaging with customers.
Growth-Focused: Looking to open multiple units over time in strong regional markets.
Hoots Wings encourages both single-unit and multi-unit investors who are eager to bring bold flavor and quick-service convenience to their community.
| Type of Investment | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $500,000 – $850,000 |
| Minimum Investment Required | $500,000 |
| Franchise Fee | $30,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Infrastructure/Build-Out Cost | $250,000 – $400,000 |
| Working Capital | $50,000 – $100,000 |
| Expected ROI | 15% – 25% annually (varies by location and operations) |
| Break-Even Period | 18 – 30 months |
| Revenue Streams | Dine-in, takeout, delivery, catering, third-party delivery apps |
| Current Franchise Units | 10+ and expanding nationwide |
