Established
2018
Franchise Units
13
Minimum Investment
$273,000
Franchise Fee
$30,000
Total Investment Range
$502,000
Home Based
No
Description
Koibito Poke is one of America’s rising fast-casual poke bowl concepts, known for serving fresh, customizable, health-forward meals that fit today’s nutritional and lifestyle trends. As consumers increasingly favor quick, clean, and flavorful food options, Koibito Poke stands out with its commitment to quality ingredients, chef-driven flavor profiles, and a highly efficient operational model.
For entrepreneurs looking to enter the high-growth healthy dining segment, Koibito Poke offers a polished brand, strong leadership, and a streamlined system that reduces complexity while maximizing customer satisfaction and revenue potential.
Why Invest in this Franchise?
High-Growth Healthy Fast-Casual Segment
Poke bowls have become one of the fastest-growing categories in the quick-service and fast-casual space. With rising consumer interest in fitness, clean eating, protein-rich diets, and customizable options, this category continues to climb.
Strong Brand Positioning
Koibito Poke is recognized for its fresh ingredients, signature sauces, and high levels of customization. The brand appeals to a wide audience — from health enthusiasts to busy professionals, students, families, and anyone seeking a flavorful, nutritious meal on the go.
Simple, Efficient Operations
Unlike traditional restaurants, Koibito Poke features a simplified menu, minimal cooking requirements, and streamlined food prep systems. This leads to lower labor costs, reduced waste, and easier day-to-day management.
Scalable Business Model
Koibito Poke is positioned for aggressive national expansion, supported by professional leadership and a multi-unit development vision. Early franchisees benefit from growing brand recognition and territory availability.
Strong Support Structure
With comprehensive training, marketing guidance, and ongoing operational assistance, entrepreneurs can succeed even without prior food service experience.
Background
Founded: 2018
Headquarters: Scottsdale, Arizona
Founder / Leadership: Co-founded by former MLB pitcher Todd Stottlemyre along with a team of experienced restaurant and business professionals.
Brand Journey & Growth
Koibito Poke began with a mission to serve high-quality, fresh poke bowls that reflect authentic Hawaiian inspiration while meeting modern dietary preferences. Starting with corporate stores in Arizona, the brand quickly earned strong community traction and recognition for its signature sauces and premium ingredient standards.
Franchising began in 2021, and the brand has expanded with steady momentum across the United States. Koibito Poke continues to open new locations and has announced large-scale growth plans supported by strategic capital partners.
Current Franchise Units: More than 13 locations across the U.S., with additional stores under development.
Industry Category: Fast-casual, healthy dining, poke/seafood bowls, customizable meal concepts.
Support Training
Pre-Opening Training
Franchisees receive a structured training program that includes classroom learning, hands-on store training, and operational field instruction. Topics include food prep, safety standards, ordering and inventory management, labor management, customer service, and financial operations.
Site Selection & Build-Out Assistance
Help is provided for identifying strong territories, negotiating leases, designing the store layout, and managing the build-out process.
Grand Opening Marketing Support
Koibito Poke provides marketing strategies and promotional support for pre-launch visibility, opening week traffic, and ongoing community engagement.
Operational Support
Franchisees receive continued guidance on staffing, supply chain management, quality control, cost tracking, menu improvements, and technology updates. Additional remedial training is available whenever needed.
Marketing & Brand Support
Corporate marketing resources include brand guidelines, digital marketing assistance, social media tools, local store marketing strategies, and seasonal promotions.
Ideal Candidate
Koibito Poke is an excellent fit for franchisees who:
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Are passionate about healthy living, fresh food, and customer service.
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Have management experience in any industry — restaurant background is not required.
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Are financially capable of meeting the brand’s investment requirements.
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Are committed to following proven systems, training protocols, and operational standards.
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Prefer a semi-absentee or owner-operator model, depending on personal goals.
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Understand the importance of selecting high-traffic locations such as urban centers, office districts, busy suburban plazas, fitness-centric communities, and high-density residential areas.
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Seek long-term scalability with potential for multi-unit growth.
Financial Detail
| Category | Amount / Details |
|---|---|
| Franchise Fee | $30,000 |
| Total Estimated Investment | $273,000 – $502,000 (varies by location, size, and build-out costs) |
| Minimum Liquid Capital Required | Approximately $100,000 |
| Minimum Net Worth Recommended | Approximately $500,000 |
| Build-Out & Infrastructure Costs | $100,000–$250,000 depending on size, location, and market conditions |
| Equipment, Fixtures & Signage | Included within overall investment estimates |
| Initial Inventory | Moderate compared to traditional restaurants due to simplified menu |
| Working Capital | Typically required for the first 3–6 months of operations |
| Royalty Fee | 6% of gross sales |
| Marketing / Advertising Fee | Approximately 1% of gross sales |
| Average Unit Volume (Estimated) | Around $428,000 annually per location (varies by market and performance) |
| Estimated Profit Margin | Around 15% depending on rent, labor, and management efficiency |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering, group orders, custom bowls, sides, beverages |
Break-Even Period
Depending on market conditions, location quality, and operational efficiency, franchisees may achieve break-even within 12–24 months.