2020
10
$450,000
$40,000
$950,000
No
Houston TX Hot Chicken (HTXHC) is one of America’s fastest-growing fast-casual restaurant brands redefining the fried chicken experience. Founded on a passion for authentic Southern-style heat and hospitality, the brand has captivated food lovers across the United States with its signature Nashville-inspired hot chicken, premium ingredients, and sleek, modern dining atmosphere. Known for its high-quality chicken sandwiches, customizable spice levels, and crave-worthy sides, Houston TX Hot Chicken has become a social media sensation and a go-to destination for customers seeking bold flavors and consistent quality.
The brand’s modern aesthetic, efficient operations, and proven business model have made it an attractive investment for entrepreneurs looking to enter the booming quick-service restaurant (QSR) and fried chicken segments. With strong brand recognition, loyal customers, and a clear expansion strategy across key U.S. markets, Houston TX Hot Chicken offers a franchise opportunity that blends exceptional food, scalable systems, and profitable growth potential
Investing in the Houston TX Hot Chicken franchise means becoming part of a fast-rising brand positioned in one of the most lucrative segments of the food industry — hot chicken and fast-casual dining. Here’s why entrepreneurs are choosing HTXHC:
Explosive Demand: The fried chicken market continues to see double-digit growth, fueled by consumer demand for spicy, flavorful comfort food.
Distinctive Concept: HTXHC offers a unique blend of Nashville-style heat, contemporary branding, and a welcoming, high-energy dining environment that resonates with today’s diners.
Proven Systems: Franchisees benefit from a streamlined operational model that emphasizes quality control, speed, and customer satisfaction.
Strong Brand Identity: The brand’s vibrant social presence and cult following give franchise owners a competitive edge in local markets.
Comprehensive Support: From real estate and training to ongoing marketing and menu innovation, HTXHC provides franchisees with a complete roadmap for success.
Houston TX Hot Chicken (HTXHC) was founded in 2020 in Houston, Texas, by a passionate team of food enthusiasts and entrepreneurs determined to bring the bold, fiery flavors of authentic Nashville hot chicken to the modern American dining scene. What began as a single local eatery quickly became a viral food phenomenon, thanks to its perfectly crispy chicken, handcrafted spice blends, and sleek, social-media-ready restaurant experience.
The founders recognized a growing national demand for premium fast-casual chicken concepts — customers wanted the convenience of quick service without compromising on quality or flavor. By combining Southern tradition with a modern twist, Houston TX Hot Chicken created a distinctive brand identity that resonates with younger demographics, families, and food lovers alike.
Within just a few years, the brand expanded beyond Texas, opening locations in Las Vegas, Phoenix, and Los Angeles, each becoming an instant hit among foodies, influencers, and loyal customers. Its secret lies not only in its food but also in its culture of excellence — from using high-quality ingredients and all-natural chicken to offering customizable spice levels and fresh, made-to-order meals.
Houston TX Hot Chicken operates within the fast-casual and quick-service restaurant (QSR) industry — one of the fastest-growing categories in the U.S. food sector, valued at over $300 billion. The brand’s strategic approach to operations, design, and digital engagement has positioned it as a leader in this competitive market.
Today, the company continues to grow under a strong and experienced leadership team with a deep understanding of franchising, restaurant management, and brand building. With multiple corporate-owned and franchise units operating successfully across the U.S., HTXHC has established itself as a trusted, scalable, and profitable franchise opportunity.
Key Highlights:
Founded: 2020
Headquarters: Houston, Texas, USA
Industry: Fast-Casual / QSR – Chicken Restaurant Segment
Franchise Units: 10+ operating, 15+ in development
Ownership: Privately held, franchise-driven expansion model
Founders: A team of experienced restaurateurs and entrepreneurs passionate about Southern-inspired cuisine
Core Offering: Nashville-style hot chicken, sandwiches, tenders, fries, milkshakes, and signature sauces
Market Presence: Rapidly expanding across the USA with high visibility in major metropolitan and suburban areas
Through a balance of quality, consistency, and innovation, Houston TX Hot Chicken has built a brand that thrives on customer satisfaction and franchise success. Its powerful combination of strong branding, efficient operations, and viral appeal makes it one of the most exciting food franchise opportunities in the U.S. today.
Houston TX Hot Chicken is committed to ensuring that every franchisee is set up for long-term success. The brand’s support structure covers every phase of the franchise journey:
Pre-Launch Support: Guidance on site selection, lease negotiation, restaurant design, and build-out assistance.
Comprehensive Training: In-depth training at both a certified corporate location and the franchisee’s site, covering food preparation, operations, customer service, and leadership.
Operational Support: Access to standard operating procedures, supplier relationships, inventory systems, and technology tools to streamline daily operations.
Marketing Assistance: National and regional marketing programs, social media strategies, grand opening campaigns, and localized advertising support to help drive traffic and brand awareness.
Ongoing Development: Continuous product innovation, seasonal promotions, and access to a dedicated franchise support team to ensure consistent performance and growth.
Franchisees also receive hands-on guidance during the crucial launch phase to ensure a smooth opening and immediate traction in their community.
Houston TX Hot Chicken seeks passionate entrepreneurs who share its love for great food, exceptional hospitality, and operational excellence. The ideal franchise candidate should possess:
Business Acumen: Experience in restaurant management, hospitality, or multi-unit operations is preferred but not mandatory.
Hands-On Leadership: Willingness to engage with team members, oversee day-to-day operations, and maintain quality standards.
Community-Oriented Mindset: Enthusiasm for engaging with local communities, building loyal customer bases, and representing the brand’s upbeat, inclusive culture.
Investment Capability: Access to sufficient capital to support startup costs and working capital requirements.
Location Preference: Prime opportunities are available across the USA, with ideal locations in high-traffic urban centers, college towns, and growing suburban markets.
HTXHC values franchise partners who are not just investors but brand ambassadors dedicated to delivering the same experience that made the original Houston location a household name.
While actual costs may vary by location, below are estimated figures for opening a Houston TX Hot Chicken franchise:
| Investment Category | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $40,000 – $50,000 |
| Total Initial Investment | $450,000 – $950,000 |
| Minimum Liquid Capital Required | $150,000 – $250,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing/Advertising Fee | 2% of Gross Sales |
| Working Capital (First 3 Months) | $50,000 – $100,000 |
| Expected ROI | 20% – 25% (Annualized) |
| Average Break-Even Period | 18 – 30 Months |
| Potential Revenue Streams | Dine-In, Takeout, Delivery, Catering, Online Orders |
Franchise units benefit from a proven menu, scalable operations, and a high-traffic model designed for profitability. With the rising demand for hot chicken across North America, franchisees can expect strong consumer interest and repeat business.
