Established
2009
Franchise Units
149
Minimum Investment
$235,200
Franchise Fee
$40,000
Total Investment Range
$1,586,500
Home Based
No
Description
HTeaO is a fast-growing iced tea franchise brand offering premium fresh-brewed iced tea in a variety of bold flavors. Combining a drive-thru convenience model with a vibrant store experience, HTeaO has tapped into America's love for iced beverages by serving high-quality, healthy, and refreshing options. With a simple, scalable business model and a loyal fanbase, HTeaO presents an exciting opportunity in the booming beverage segment.
Background
- Established Year: 2009
- Franchise since: 2018
- Founders: Kim and Justin Howe
- Franchise Units: 149
Industry Category: Quick Service Restaurant (QSR) / Specialty Beverage
Headquarters: Fort Worth, TX 76126
- Canada Presence: No
- International Presence: No
- Absentee Ownership Allowed: No
- Mobile / Home-Based Model: No
- Exclusive Territory Provided: No
The HTeaO story began in Amarillo, Texas, within a local burger patio. Justin Howe noticed that customers were coming specifically for the tea, often bypassing the food. Recognizing the untapped potential, the Howe family pivoted to focus entirely on the beverage experience. After years of perfecting the brewing process and the proprietary water system, they launched the HTeaO brand. Today, the company is headquartered in Fort Worth, Texas, and has expanded rapidly across the Sun Belt and beyond, establishing itself as the undisputed leader in the specialty iced tea category.
Support Training
HTeaO offers franchisees comprehensive support, including:
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Initial training program (2-3 weeks) at HTeaO’s corporate office and training store
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On-site support during store opening
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Operational manuals, marketing guidance, and proprietary software
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Ongoing field support and regional performance evaluations
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Vendor and supply chain partnerships to maintain quality and consistency
Ideal Candidate
HTeaO isn't just looking for checkbooks; they are looking for brand ambassadors. The ideal candidate includes:
The Community Leader: Someone who enjoys being the "face" of a local business and engaging with community events and schools.
The System Follower: Entrepreneurs who appreciate a proven playbook and are willing to follow the HTeaO standards for quality and cleanliness.
Financial Capability: Applicants should have a strong credit profile and the liquid capital necessary to weather the initial build-out and ramp-up period.
The Visionary: While a background in retail or food service is helpful, a passion for the product and a "hospitality-first" mindset are the most critical traits.
Location Preference: Suburban areas with high commuter traffic, proximity to schools, and strong "going-to-work" side of the road positioning.
Financial Detail
- Net Worth Requirement: $500,000 – $1,000,000
- Cash Requirement: $100,000 – $250,000
- Initial Franchise Fee: $40,000
- Initial Investment Range: $235,200 – $1,586,500
- Veteran Incentives: 10% off franchise fee
- Royalty Fee: 6%