2004
55
$865,000
$35,000
$1,350,000
No
Unlike typical fast-food chains, Huey Magoo’s focuses exclusively on hand-breaded, all-natural chicken tenders made from the tenderloin—the most tender and flavorful part of the chicken. Their menu, featuring tenders, sandwiches, wraps, and salads, appeals to a wide demographic, from families and college students to working professionals seeking a quick, high-quality meal.
As the chicken segment continues to dominate the fast-casual industry, Huey Magoo’s stands out with its strong brand recognition, efficient operations model, and unwavering focus on quality. With expanding locations in states like Florida, Georgia, Mississippi, and Texas, the brand is well-positioned for nationwide success and long-term profitability for its franchise partners.
Why Invest in this Franchise?
Investing in a Huey Magoo’s franchise means becoming part of one of the fastest-rising chicken concepts in the USA. The franchise combines a streamlined menu with proven systems, resulting in a simple yet powerful business model that minimizes waste, maximizes efficiency, and drives consistent profits.
Here are key reasons to invest in Huey Magoo’s:
Booming Chicken Market: Chicken remains the most consumed protein in the U.S., with consumers increasingly seeking fresh, all-natural alternatives.
Strong Brand Identity: Recognized for quality, integrity, and friendly service, Huey Magoo’s has cultivated a loyal following and positive word-of-mouth.
Operational Simplicity: With a focused menu and well-defined kitchen processes, operations are straightforward, making it easier to manage staffing and inventory.
Proven Business Systems: Franchisees benefit from years of refinement, backed by a leadership team with decades of restaurant and franchise expertise.
High Growth Potential: With prime territories still available, early investors have the advantage of securing high-demand markets.
Established Year: 2004
Founders: Matt Armstrong and Thad Hudgens
Headquarters: Orlando, Florida
Franchise Units: Over 55+ locations open or under development across the USA
Huey Magoo’s began in 2004 when friends Matt Armstrong and Thad Hudgens set out to create the perfect chicken tender experience. Their mission was simple—deliver a product made from the highest-quality chicken tenderloin, prepared fresh, never frozen, and served with care. The concept quickly gained local popularity and attracted attention from franchise developers.
In 2016, industry veterans Andy Howard (former Wingstop executive) and his team took over the brand, launching a national expansion strategy. Today, Huey Magoo’s operates company-owned and franchised locations across multiple states and continues to attract investors looking for a scalable, family-friendly, and community-oriented franchise.
The brand’s ownership team brings deep industry experience, ensuring franchise partners receive professional guidance and proven systems that have helped the chain grow steadily in a competitive fast-casual space.
Huey Magoo’s provides an all-encompassing franchise support system designed to set every franchisee up for long-term success.
Pre-Launch Support:
Comprehensive site selection assistance with demographic and market analysis
Real estate and lease negotiation guidance
Store design and layout support for optimal efficiency and branding
Help with contractor coordination and equipment procurement
Training Programs:
Extensive hands-on training at corporate headquarters and an operating Huey Magoo’s restaurant
Guidance on kitchen operations, customer service, inventory management, and team leadership
Management training for franchise owners and key staff members
Ongoing Operational Support:
Continuous operational consulting and performance monitoring
Marketing strategy assistance including local store marketing, promotions, and social media management
Access to a centralized supply chain and vendor network to maintain consistent quality and cost control
Technology support with POS systems, reporting tools, and operational manuals
Huey Magoo’s is committed to walking alongside franchisees at every step—from opening day to years of operation—ensuring that each location delivers the brand’s signature excellence and customer experience.
Huey Magoo’s seeks passionate, community-minded entrepreneurs who share the brand’s dedication to quality and hospitality. Ideal candidates may include:
Experienced restaurant operators or multi-unit franchise owners seeking a scalable, fast-casual brand
Investors with a passion for the foodservice industry and customer satisfaction
Individuals with leadership and team management experience
Franchisees with the financial capacity to support business development and local marketing efforts
Preferred Traits:
Strong commitment to operational excellence and brand values
Desire to be involved in the community and local outreach
Ability to build and motivate a high-performing team
Interest in opening multiple units over time in key growth markets
Huey Magoo’s franchise model is flexible and supports both single-unit and multi-unit developers, making it ideal for individuals or groups looking to build a strong business footprint in their region.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $865,000 – $1,350,000 |
| Minimum Liquid Capital | $250,000 |
| Franchise Fee | $35,000 per location |
| Royalty Fee | 5% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Average Restaurant Size | 2,000 – 3,000 sq. ft. |
| Expected ROI | 18–25% (varies by location and management) |
| Break-Even Time | Typically 18–30 months |
| Revenue Streams | Dine-in, takeout, delivery, catering, and online orders |
These financials represent the investment needed to launch and operate a successful Huey Magoo’s location, offering franchisees the opportunity to achieve strong returns in the booming fast-casual chicken category.
