2015
50
$25,000,000
$60,000
$80,000,000
No
Hyatt Centric is one of Hyatt Hotels Corporation’s most vibrant and experience-driven hospitality brands. Designed for modern travelers who value authentic local experiences and upscale comfort, Hyatt Centric hotels are strategically located in the heart of key cities, near cultural landmarks, dining, shopping, and nightlife destinations. Each property reflects the personality of its location—offering a boutique-style aesthetic combined with the reliability of Hyatt’s world-class hospitality standards.
Positioned within the upscale segment of the hospitality industry, Hyatt Centric appeals to business and leisure travelers alike who seek both sophistication and connection to the local scene. The brand is known for its contemporary design, community-centric spaces, and commitment to delivering intuitive service. For investors, Hyatt Centric represents an opportunity to join one of the world’s most trusted hotel groups while benefiting from a growing trend toward lifestyle and boutique hotels.
Whether in bustling cities like New York, Miami, Chicago, or San Francisco, or in emerging destinations across the U.S., Hyatt Centric offers developers the ability to capture strong market demand with the backing of Hyatt’s proven franchise system, global recognition, and powerful loyalty network—World of Hyatt.
Why Invest in this Franchise?
Investing in a Hyatt Centric franchise means becoming part of an internationally recognized hospitality powerhouse with more than seven decades of experience in hotel management and brand development. Hyatt Centric is strategically positioned to attract a high-value demographic—urban professionals, millennials, and travelers who prioritize experience over excess.
Here are key reasons to consider investing:
Brand Strength & Recognition: Hyatt is synonymous with quality, innovation, and customer loyalty, ensuring high occupancy rates and brand trust.
Lifestyle Appeal: Hyatt Centric captures the modern lifestyle hotel trend, appealing to experience-driven travelers seeking a blend of comfort and culture.
Global Loyalty Network: Franchisees gain access to Hyatt’s World of Hyatt program, which has millions of members worldwide, driving consistent bookings and customer retention.
Operational Excellence: Hyatt’s extensive operational framework and technology platforms help maximize efficiency, profitability, and guest satisfaction.
Proven Financial Performance: With consistent growth in the upscale and lifestyle segments, Hyatt Centric hotels often outperform local competitors in RevPAR (Revenue per Available Room).
Hyatt Hotels Corporation was founded in 1957 by Jay Pritzker when he purchased the first Hyatt House near Los Angeles International Airport. Since then, the brand has grown into one of the most recognized names in global hospitality.
The Hyatt Centric brand was officially launched in 2015, representing a new era of lifestyle-focused, design-forward hotels for modern travelers. The concept was created to combine Hyatt’s trusted quality with the authenticity and energy of local neighborhoods.
Today, Hyatt Centric operates over 50 locations worldwide, with a growing footprint across major U.S. cities such as Miami, Chicago, San Francisco, New York, Austin, and Washington, D.C. It belongs to the Hyatt Hotels Corporation family, which includes other distinguished brands such as Hyatt Regency, Andaz, Hyatt Place, and The Unbound Collection.
Hyatt Hotels Corporation (NYSE: H) is headquartered in Chicago, Illinois, and operates more than 1,300 hotels and resorts under 25+ brands across 75+ countries. Hyatt Centric continues to play a vital role in Hyatt’s strategy to expand in the lifestyle and boutique hotel categories.
Hyatt provides an extensive support system designed to ensure franchise success from the earliest stages of development through long-term operations.
Pre-Opening Support:
Assistance with site selection, market feasibility, and property development planning.
Guidance on architectural design, brand standards, and interior concept development to match Hyatt Centric’s upscale lifestyle positioning.
Access to preferred vendors and project management support during construction and setup.
Training & Onboarding:
Comprehensive management and staff training programs covering brand culture, guest service standards, and operational excellence.
In-person and virtual sessions through Hyatt’s training academies.
Detailed operating manuals and brand guidelines for daily hotel management.
Ongoing Operational Support:
Continuous performance evaluation and business review sessions.
Revenue management systems and pricing optimization tools to enhance profitability.
Dedicated marketing and PR support, including access to Hyatt’s global marketing campaigns and digital presence.
Inclusion in Hyatt’s reservation systems, distribution channels, and World of Hyatt loyalty network.
Periodic field visits and support from Hyatt’s franchise performance teams.
The ideal Hyatt Centric franchisee is a hospitality-focused investor or group with a strong background in real estate, hotel management, or multi-brand operations. Hyatt seeks partners who understand the value of exceptional guest experiences and who share its commitment to quality, design, and innovation.
Key Qualities Include:
Previous experience in hotel ownership or operations (preferred but not mandatory with professional management support).
Adequate financial resources to support a large-scale hospitality investment.
Commitment to maintaining brand integrity, service excellence, and local authenticity.
Interest in urban, tourist-heavy, or mixed-use development locations.
A long-term vision aligned with Hyatt’s mission of creating “care-driven experiences that make people feel more connected.”
While investment costs may vary depending on location, property size, and development scope, below are general estimates for a Hyatt Centric franchise in the U.S.:
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment | $25 million – $80 million |
| Minimum Investment Required | $25 million |
| Franchise Fee | $60,000 – $75,000 per hotel |
| Royalty Fee | 5% of gross room revenue |
| Marketing Contribution | 2.5% – 3% of gross room revenue |
| Average Unit Size | 150 – 250 rooms |
| Working Capital Requirement | $500,000 – $1 million |
| Expected ROI | 10% – 15% (annualized) |
| Break-even Period | 5 – 7 years |
| Potential Revenue Streams | Room bookings, F&B outlets, events, meetings, rooftop bars, and branded retail merchandise. |
Hyatt Centric hotels typically achieve strong occupancy rates due to the brand’s global reputation, premium locations, and loyal customer base, making it a compelling investment in the upscale hotel segment.
