2016
240
$7,295,975
$75,000
$7,295,975
No
Tru by Hilton is a revolutionary midscale hotel brand from Hilton, designed for modern travelers who seek simplicity, value, and fun. With a vibrant, contemporary design and smart use of space, Tru by Hilton offers an affordable, tech-savvy, and social experience for guests. As a Hilton brand, Tru leverages global recognition, robust reservation systems, and unmatched loyalty programs.
Launched in 2016, Tru by Hilton quickly gained attention for disrupting the midscale hotel segment. The brand is part of Hilton Worldwide Holdings Inc., a global hospitality leader with over a century of experience. Tru by Hilton appeals to cost-conscious business and leisure travelers with stylish, comfortable accommodations and open, engaging public spaces.
Hilton’s established reputation and Tru's innovative concept have made it one of the fastest-growing brands in Hilton’s portfolio.
Franchisees receive extensive training and support from Hilton, including:
Pre-opening support: site selection, construction guidance, brand design
Operations training: Hilton University online modules + on-site support
Marketing tools: access to Hilton’s global marketing & loyalty programs (Hilton Honors)
Technology systems: proprietary PMS, booking engine, and mobile key access
Ongoing field support: dedicated franchise performance support consultants
The ideal Tru by Hilton franchisee is:
An experienced hotel operator or investor
Familiar with hospitality real estate development
Financially qualified with access to capital
Committed to Hilton brand standards
Capable of managing a team and maintaining customer satisfaction
Multi-unit owners and hotel development companies are particularly encouraged to invest.
| Category | Details |
|---|---|
| Franchise Fee | $75,000 |
| Total Investment Range | $7,295,975 – $18,623,870 |
| Minimum Investment | $7.3 million |
| Royalty Fee | 5% of gross room revenue |
| Marketing Fee | 4% of gross room revenue |
| Franchise Units (USA) | 240+ (and growing rapidly) |
| Initial Term | Typically 22 years |
| Established | 2016 |
