2006
400
$14,000,000
$75,000
$25,000,000
No
Hyatt Place is one of the most recognized select-service hotel brands under the prestigious Hyatt Hotels Corporation umbrella, known for combining modern comfort, smart design, and exceptional guest experiences. Designed for today’s multi-tasking travelers, Hyatt Place delivers stylish accommodations, flexible meeting spaces, fresh dining options, and 24/7 convenience — all backed by the power of Hyatt’s world-class reputation.
Positioned in the upscale select-service segment, Hyatt Place caters to business and leisure travelers seeking consistent quality and value. Its efficient operations model, strong brand equity, and loyal customer base make it an ideal franchise opportunity for investors looking to enter or expand in the U.S. hospitality industry. With a presence in major cities, airports, and suburban markets, Hyatt Place continues to redefine the select-service experience through innovation and operational excellence.
Why Invest in this Franchise?
Investing in a Hyatt Place franchise means partnering with one of the most trusted names in hospitality. Hyatt’s proven business model combines global brand strength with localized operational flexibility, ensuring strong market positioning and sustained profitability. Franchisees benefit from powerful brand recognition, Hyatt’s global reservation system, and an award-winning loyalty program — World of Hyatt — that drives repeat business and brand loyalty worldwide.
Key benefits of investing include:
Association with a globally recognized hospitality leader.
A modern, guest-focused hotel concept appealing to both business and leisure travelers.
Strong performance metrics and competitive occupancy rates.
Comprehensive support in development, marketing, and operations.
Access to a growing network of corporate travelers and loyalty members.
Hyatt Place was established in 2006 by Hyatt Hotels Corporation, a Chicago-based global hospitality company founded in 1957 by Jay Pritzker. The brand was created to fill the gap between full-service luxury and limited-service hotels — offering upscale amenities at an approachable price point.
Today, Hyatt Place operates over 400 hotels worldwide, with a significant presence across the United States in both urban and suburban markets. The brand has earned numerous industry accolades for guest satisfaction, innovation, and operational efficiency.
As part of Hyatt Hotels Corporation, which owns and franchises more than 1,300 properties globally across multiple brands (including Hyatt Regency, Hyatt Centric, and Andaz), Hyatt Place enjoys robust corporate support, global marketing exposure, and a reputation for consistency and quality.
Industry Category: Upscale Select-Service Hotel Franchise
Ownership: Publicly traded under Hyatt Hotels Corporation (NYSE: H)
Hyatt offers an exceptional level of support to its franchisees throughout every stage of ownership — from site selection to day-to-day operations.
Pre-Launch Support:
Assistance with site evaluation, feasibility studies, and market analysis.
Guidance in architectural design and layout to align with Hyatt Place’s brand standards.
Help with contractor selection, project management, and brand compliance reviews.
Training & Operational Support:
Comprehensive training programs at Hyatt’s global learning centers for both franchisees and hotel management staff.
Access to Hyatt’s proprietary operating systems and reservation technology.
Ongoing operational consultation and quality assurance reviews.
Marketing & Sales Support:
Nationwide and regional marketing campaigns.
Access to Hyatt’s global sales network and online distribution channels.
Inclusion in the World of Hyatt loyalty program, connecting the property with millions of frequent travelers.
Ongoing Support:
Continuous performance analysis and operational benchmarking.
Regular updates on brand standards, new initiatives, and hospitality trends.
Dedicated franchise business consultants to ensure continued success and profitability.
The ideal Hyatt Place franchisee is a business-minded entrepreneur or investor who understands the value of brand reputation, operational excellence, and long-term scalability within the hospitality sector. Hyatt looks for partners who not only bring financial capability but also share the company’s commitment to guest satisfaction, community engagement, and brand integrity.
Below are the key characteristics of the ideal Hyatt Place franchisee:
1. Experienced Hospitality or Real Estate Professional
Franchisees with a background in hotel management, property development, or multi-unit operations are highly preferred. Hyatt values partners who have experience running hotels, restaurants, or real estate ventures that require strong operational oversight and customer service focus.
2. Strong Financial Capacity
Due to the upscale positioning of Hyatt Place, franchisees should have:
A minimum net worth of $5 million
Liquid assets of at least $2 million
The ability to secure financing for total investments ranging between $14 million and $25 million, depending on the property’s size and location.
3. Commitment to Excellence and Brand Standards
Hyatt Place franchisees are expected to maintain the brand’s reputation for consistent quality and service. They must demonstrate attention to detail, willingness to follow Hyatt’s operational systems, and commitment to ongoing training for themselves and their staff.
4. Leadership & Management Skills
Ideal candidates are hands-on leaders capable of building a motivated team, managing day-to-day hotel operations, and creating a welcoming environment for both guests and employees. Strong communication, problem-solving, and decision-making skills are essential.
5. Long-Term Vision and Growth Orientation
Hyatt seeks investors with a strategic mindset — those who view their franchise as a long-term business venture, not a short-term investment. Multi-unit developers or regional investors aiming to expand Hyatt’s presence in untapped markets are highly encouraged.
6. Location and Market Understanding
Franchisees should have access to or ownership of prime real estate in metropolitan areas, airports, or high-traffic suburban markets with strong demand for upscale accommodations. A deep understanding of local demographics and tourism trends gives franchisees an edge in market performance.
7. Passion for Hospitality
Above all, Hyatt looks for partners who are genuinely passionate about the hospitality industry — individuals who thrive on delivering memorable experiences, building loyal guest relationships, and embodying Hyatt’s “care” philosophy in every aspect of their operation.
While actual costs vary depending on location, market, and size, below is an estimated financial breakdown for owning a Hyatt Place franchise in the U.S.:
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $14 million – $25 million |
| Minimum Net Worth | $5 million |
| Liquid Capital Required | $2 million |
| Franchise Fee | $75,000 – $100,000 |
| Royalty Fee | 5% of gross room revenue |
| Marketing Fee | 2% of gross room revenue |
| Average Room Count | 120 – 200 rooms |
| Working Capital | $250,000 – $500,000 |
| Expected ROI | 8% – 12% annually (approximate) |
| Break-Even Period | Typically 4–6 years |
| Potential Revenue Streams | Room bookings, food & beverage, meeting spaces, event rentals, ancillary services |
These figures reflect the upscale nature of the brand and its alignment with a high-value guest demographic. Hyatt’s franchise model ensures strong returns supported by brand recognition, operational efficiency, and a loyal customer base.
