2013
30
$260,000
$25,000
$400,000
No
I Love Juice Bar is a fast-growing health and wellness franchise that has transformed how Americans think about juice and clean eating. With a mission rooted in making healthy choices accessible and enjoyable, the brand offers a vibrant menu of freshly made juices, smoothies, bowls, and plant-based eats that cater to modern lifestyles. From busy professionals and health enthusiasts to families on the go, I Love Juice Bar has become a community favorite for nutritious, delicious, and affordable food options.
Founded on the belief that eating well should be simple and fun, I Love Juice Bar has built a loyal following across the United States. Its cheerful, welcoming environment and commitment to freshness have positioned the brand as one of the most trusted names in the health food and smoothie franchise segment. The company operates within the booming $800 billion global health and wellness market, making it a strategic investment for entrepreneurs seeking growth in one of the most resilient and rapidly expanding industries.
Investing in an I Love Juice Bar franchise means aligning with a brand that blends purpose with profit. The brand’s scalable business model, low operational complexity, and proven product demand make it ideal for new and experienced franchisees alike.
Here’s why investors are drawn to I Love Juice Bar:
Health-Focused Growth Market: With rising consumer demand for plant-based foods and fresh beverages, the juice and smoothie sector continues to see double-digit growth.
Proven Brand Recognition: I Love Juice Bar has established itself as a modern, trusted brand synonymous with healthy living and vibrant lifestyle choices.
Strong Unit Economics: High margins, simple operations, and efficient staffing make this a profitable and manageable franchise.
Community Appeal: The brand’s approachable menu and inclusive environment attract repeat customers and build local loyalty.
Sustainability Commitment: Eco-conscious operations and sustainable packaging reflect today’s consumer priorities and enhance brand image.
Established Year: 2013
Founders: John and Vui Hunt
Headquarters: Nashville, Tennessee, USA
Industry: Food & Beverage – Health, Smoothies, and Juice Bar Category
I Love Juice Bar began its journey in 2013 when John and Vui Hunt opened the first location in Brentwood, Tennessee. Their goal was simple: to create a place where anyone could enjoy whole-food-based, nutrient-dense beverages and meals that taste amazing. The concept quickly resonated with health-conscious consumers seeking alternatives to fast food.
Through franchising, the brand expanded across the United States, now boasting over 30 locations in states such as Tennessee, Alabama, Texas, Georgia, and beyond. The brand is part of the Fresh Hospitality Group, a company known for developing innovative food-service brands with strong franchise systems. I Love Juice Bar stands out for its focus on locally sourced ingredients, customizable options, and a vibrant, community-driven atmosphere.
With nearly a decade of consistent growth, I Love Juice Bar has established itself as a national name in the health food franchise space—bridging the gap between nutrition, convenience, and profitability.
I Love Juice Bar offers an exceptional support system to ensure every franchisee succeeds from day one. Franchise partners receive comprehensive guidance before, during, and after opening, making the transition smooth and efficient.
Pre-Launch Support:
Site selection assistance and demographic analysis
Lease negotiation support
Architectural design and construction guidance
Vendor and equipment procurement
Training Programs:
Initial Training: Conducted at the corporate headquarters, this covers daily operations, menu execution, product preparation, health & safety, and customer service best practices.
On-Site Opening Training: Corporate trainers assist during the store opening to ensure operational excellence.
Managerial & Staff Development: Continuous learning modules for leadership, staff training, and customer engagement.
Marketing & Branding Support:
National and regional marketing campaigns
Grand opening marketing plan
Access to branded digital assets, social media templates, and promotional strategies
Local store marketing playbook and public relations support
Ongoing Support:
Regular business performance reviews and operational audits
Field support from franchise consultants
New product rollouts and seasonal menu updates
Technology upgrades for POS and CRM systems
This structured support ecosystem empowers franchisees to focus on growth and customer satisfaction rather than operational guesswork.
The I Love Juice Bar franchise is ideal for entrepreneurs passionate about health, wellness, and community engagement. While food service experience is beneficial, it’s not required—thanks to the brand’s simple and well-documented operating model.
Preferred Qualities:
A genuine interest in healthy living and customer service excellence
Strong leadership and people management skills
Financial stability and ability to invest in long-term growth
Willingness to follow the proven system and brand standards
Desire to become a local ambassador for health and wellness
Ideal Locations:
I Love Juice Bar thrives in high-traffic urban and suburban areas such as shopping centers, fitness zones, business districts, and college towns—places where health-conscious consumers seek quick, nutritious meal options.
Below is a breakdown of the estimated financial investment for owning an I Love Juice Bar franchise in the USA:
| Expense Category | Estimated Cost (USD) |
|---|---|
| Total Initial Investment | $260,000 – $400,000 |
| Minimum Cash Required | $100,000 |
| Franchise Fee | $25,000 – $30,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fee | 2% of gross sales |
| Average Store Size | 1,200 – 1,800 sq. ft. |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| Equipment & Furniture | $80,000 – $120,000 |
| Working Capital (First 3 Months) | $30,000 – $50,000 |
| Expected ROI | 15% – 25% annually |
| Break-even Period | Typically 18 – 24 months |
| Potential Revenue Streams | In-store sales, catering, online orders, delivery, and event partnerships |
These figures are estimates and may vary by location, size, and market conditions. However, I Love Juice Bar’s focus on operational efficiency and strong brand loyalty provides a pathway to consistent profitability and growth.
