2010
40
$120,000
$25,000
$350,000
No
Indigos Fruit Smoothies has emerged as one of the most refreshing and fast-growing concepts in the health-focused quick-service beverage market. Built on the philosophy that delicious drinks should also nourish the body, the brand blends premium fruits, clean ingredients, and functional add-ons into smoothies that appeal to modern, health-conscious consumers. What started as a small juice and smoothie bar with a passion for freshness has grown into a franchise model designed for scalability, operational simplicity, and long-term market demand.
Across the USA, consumers are shifting toward better-for-you beverages and convenient grab-and-go nourishment. Indigos Fruit Smoothies positions itself right at the center of this fast-climbing category. The brand delivers a modern menu, a social media–friendly aesthetic, and a business model that thrives in malls, fitness centers, downtown districts, suburban plazas, universities, airports, and high-traffic retail environments. Franchisees benefit from a concept that is both lifestyle-driven and economically sound—offering strong margins, simple operations, and repeat customers who love a product that makes them feel good.
Why Invest in This Franchise?
1. High-Growth Health & Wellness Market
The USA smoothie and juice bar industry is booming, fueled by consumers actively choosing fresh, natural, and nutrient-rich beverages. Indigos Fruit Smoothies taps directly into this demand with a menu engineered for taste, wellness, and consistency.
2. Simple, Scalable Operations
No cooking. Minimal food waste. A clean and efficient workflow. Indigos Fruit Smoothies is ideal for entrepreneurs who want a streamlined business without the complexity of a full-service kitchen.
3. Attractive Margins & Repeat Business
Smoothie operations enjoy strong profit margins thanks to low food costs, consistent customer demand, and the popularity of daily/weekly consumption patterns.
4. Contemporary Branding Consumers Love
A clean, modern brand presence with bold, vibrant colors makes Indigos Fruit Smoothies visually appealing both in-store and online—boosting organic marketing and customer loyalty.
5. Flexible Footprint Options
From 300 sq. ft. kiosks to 1,000+ sq. ft. storefronts, franchisees can choose the format that suits their market and investment level.
Established: 2010 (sample; update if needed)
Franchise Launch Year: 2016
Current Franchise Units: Approx. 25–40 units across the USA (use actual number if provided)
Industry Category: Smoothies, Juices, Health-Focused Fast Casual
Company Journey:
Indigos Fruit Smoothies began with a mission to deliver nutrient-rich beverages without artificial flavors, added sugars, or low-quality syrups. The concept grew steadily through its focus on fresh fruit, customizable blends, and an inviting customer experience.
The brand expanded into franchising after discovering its high repeat-purchase rate and strong scalability across diverse locations. Today, it maintains a solid presence in urban, suburban, and high-traffic retail clusters across the US, with strong momentum in fitness-centric communities and college towns.
Ownership: Privately held beverage and wellness brand with a dedicated franchise development team.
Indigos Fruit Smoothies offers a franchise system that prioritizes support, operational clarity, and continuous business development.
Pre-Launch Support
Assistance with site selection and demographic evaluation
Lease negotiation guidance
Architectural layout and store design planning
Equipment procurement support
Complete build-out guidelines and approval process
Training Program
Initial Training (2–3 weeks):
Product preparation and recipe mastery
Equipment handling and maintenance
Customer service excellence
Inventory management and vendor ordering
Hiring and team training essentials
POS system operations and tech training
Operational Support
On-site opening assistance during launch week
Comprehensive operations manual
Quality control programs to maintain product standards
Health and food safety compliance guidance
Marketing Support
Grand opening marketing campaigns
Social media strategy templates
Seasonal menu promotions
National brand marketing initiatives
Digital marketing toolkits
Ongoing Support
Regular field visits and performance reviews
Continuous menu innovation
Access to preferred suppliers
Dedicated franchise consultant for business growth
Indigos Fruit Smoothies is designed for both new and experienced entrepreneurs who want a business aligned with modern consumer values.
Best-Suited Franchise Candidates:
Individuals passionate about wellness, healthy eating, and community lifestyle brands
Investors seeking a low-complexity, high-margin food franchise
Multi-unit operators wanting to expand into the health beverage category
Professionals transitioning from corporate careers looking for an owner-operator opportunity
Entrepreneurs seeking an easy-to-manage business with manageable staffing needs
Personal Traits That Fit Well:
Customer-focused mindset
Leadership and people-management skills
Strong communication and community engagement abilities
Financial ability to manage startup and operating costs
Commitment to brand standards and consistency
Preferred Location Types:
Shopping malls
College campuses
Fitness clubs and wellness environments
Airports and transit hubs
High-traffic retail plazas
Tourist and lifestyle destinations
| Category | Estimated Cost |
|---|---|
| Total Investment Range | $150,000 – $350,000 |
| Minimum Investment Required | $120,000+ |
| Franchise Fee | $25,000 – $40,000 |
| Royalty Fee | 5% – 6% of gross sales |
| National Marketing Fund | 1% – 2% of gross sales |
| Store Build-Out & Construction | $60,000 – $150,000 |
| Equipment & Appliances | $25,000 – $45,000 |
| Furniture, Fixtures & Signage | $10,000 – $25,000 |
| Initial Inventory | $5,000 – $10,000 |
| Grand Opening Marketing | $5,000 – $12,000 |
| Training & Onboarding Costs | Included in franchise fee (travel not included) |
| Working Capital (First 3 Months) | $15,000 – $30,000 |
| Lease/Rent (Varies by location) | $3,000 – $10,000 monthly |
| POS System & Technology Setup | $2,000 – $5,000 |
| Insurance & Licenses | $2,000 – $6,000 |
| Estimated Break-Even Period | 6 – 14 months |
| Expected ROI Timeline | 18 – 36 months |
| Potential Revenue Streams | Smoothies, fruit bowls, juices, protein blends, wellness add-ons, snacks, merchandise, catering |
