Established
2010
Franchise Units
40
Minimum Investment
$120,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
Indigos Fruit Smoothies has emerged as one of the most refreshing and fast-growing concepts in the health-focused quick-service beverage market. Built on the philosophy that delicious drinks should also nourish the body, the brand blends premium fruits, clean ingredients, and functional add-ons into smoothies that appeal to modern, health-conscious consumers. What started as a small juice and smoothie bar with a passion for freshness has grown into a franchise model designed for scalability, operational simplicity, and long-term market demand.
Across the USA, consumers are shifting toward better-for-you beverages and convenient grab-and-go nourishment. Indigos Fruit Smoothies positions itself right at the center of this fast-climbing category. The brand delivers a modern menu, a social media–friendly aesthetic, and a business model that thrives in malls, fitness centers, downtown districts, suburban plazas, universities, airports, and high-traffic retail environments. Franchisees benefit from a concept that is both lifestyle-driven and economically sound—offering strong margins, simple operations, and repeat customers who love a product that makes them feel good.
Why Invest in This Franchise?
1. High-Growth Health & Wellness Market
The USA smoothie and juice bar industry is booming, fueled by consumers actively choosing fresh, natural, and nutrient-rich beverages. Indigos Fruit Smoothies taps directly into this demand with a menu engineered for taste, wellness, and consistency.
2. Simple, Scalable Operations
No cooking. Minimal food waste. A clean and efficient workflow. Indigos Fruit Smoothies is ideal for entrepreneurs who want a streamlined business without the complexity of a full-service kitchen.
3. Attractive Margins & Repeat Business
Smoothie operations enjoy strong profit margins thanks to low food costs, consistent customer demand, and the popularity of daily/weekly consumption patterns.
4. Contemporary Branding Consumers Love
A clean, modern brand presence with bold, vibrant colors makes Indigos Fruit Smoothies visually appealing both in-store and online—boosting organic marketing and customer loyalty.
5. Flexible Footprint Options
From 300 sq. ft. kiosks to 1,000+ sq. ft. storefronts, franchisees can choose the format that suits their market and investment level.
Background
Established: 2010 (sample; update if needed)
Franchise Launch Year: 2016
Current Franchise Units: Approx. 25–40 units across the USA (use actual number if provided)
Industry Category: Smoothies, Juices, Health-Focused Fast Casual
Company Journey:
Indigos Fruit Smoothies began with a mission to deliver nutrient-rich beverages without artificial flavors, added sugars, or low-quality syrups. The concept grew steadily through its focus on fresh fruit, customizable blends, and an inviting customer experience.
The brand expanded into franchising after discovering its high repeat-purchase rate and strong scalability across diverse locations. Today, it maintains a solid presence in urban, suburban, and high-traffic retail clusters across the US, with strong momentum in fitness-centric communities and college towns.
Ownership: Privately held beverage and wellness brand with a dedicated franchise development team.
Support Training
Indigos Fruit Smoothies offers a franchise system that prioritizes support, operational clarity, and continuous business development.
Pre-Launch Support
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Assistance with site selection and demographic evaluation
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Lease negotiation guidance
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Architectural layout and store design planning
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Equipment procurement support
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Complete build-out guidelines and approval process
Training Program
Initial Training (2–3 weeks):
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Product preparation and recipe mastery
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Equipment handling and maintenance
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Customer service excellence
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Inventory management and vendor ordering
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Hiring and team training essentials
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POS system operations and tech training
Operational Support
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On-site opening assistance during launch week
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Comprehensive operations manual
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Quality control programs to maintain product standards
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Health and food safety compliance guidance
Marketing Support
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Grand opening marketing campaigns
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Social media strategy templates
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Seasonal menu promotions
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National brand marketing initiatives
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Digital marketing toolkits
Ongoing Support
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Regular field visits and performance reviews
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Continuous menu innovation
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Access to preferred suppliers
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Dedicated franchise consultant for business growth
Ideal Candidate
Indigos Fruit Smoothies is designed for both new and experienced entrepreneurs who want a business aligned with modern consumer values.
Best-Suited Franchise Candidates:
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Individuals passionate about wellness, healthy eating, and community lifestyle brands
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Investors seeking a low-complexity, high-margin food franchise
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Multi-unit operators wanting to expand into the health beverage category
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Professionals transitioning from corporate careers looking for an owner-operator opportunity
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Entrepreneurs seeking an easy-to-manage business with manageable staffing needs
Personal Traits That Fit Well:
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Customer-focused mindset
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Leadership and people-management skills
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Strong communication and community engagement abilities
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Financial ability to manage startup and operating costs
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Commitment to brand standards and consistency
Preferred Location Types:
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Shopping malls
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College campuses
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Fitness clubs and wellness environments
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Airports and transit hubs
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High-traffic retail plazas
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Tourist and lifestyle destinations
Financial Detail
| Category | Estimated Cost |
|---|---|
| Total Investment Range | $150,000 – $350,000 |
| Minimum Investment Required | $120,000+ |
| Franchise Fee | $25,000 – $40,000 |
| Royalty Fee | 5% – 6% of gross sales |
| National Marketing Fund | 1% – 2% of gross sales |
| Store Build-Out & Construction | $60,000 – $150,000 |
| Equipment & Appliances | $25,000 – $45,000 |
| Furniture, Fixtures & Signage | $10,000 – $25,000 |
| Initial Inventory | $5,000 – $10,000 |
| Grand Opening Marketing | $5,000 – $12,000 |
| Training & Onboarding Costs | Included in franchise fee (travel not included) |
| Working Capital (First 3 Months) | $15,000 – $30,000 |
| Lease/Rent (Varies by location) | $3,000 – $10,000 monthly |
| POS System & Technology Setup | $2,000 – $5,000 |
| Insurance & Licenses | $2,000 – $6,000 |
| Estimated Break-Even Period | 6 – 14 months |
| Expected ROI Timeline | 18 – 36 months |
| Potential Revenue Streams | Smoothies, fruit bowls, juices, protein blends, wellness add-ons, snacks, merchandise, catering |