2017
20
$250,000
$35,000
$550,000
No
INFINITY, Beyond Fitness is redefining what modern fitness looks like in the United States. More than a traditional gym, it represents a complete transformation hub where high-performance training, personalized coaching, evidence-based wellness, and advanced recovery solutions come together under one powerful brand. Designed to support today’s experience-driven fitness consumer, INFINITY offers a polished, results-focused environment that blends technology, community, and coaching into one premium fitness model.
As Americans continue prioritizing holistic health, performance, and lifestyle-centered fitness, INFINITY has earned a strong reputation for delivering smarter, science-backed programming that helps members train better, recover faster, and stay committed long-term. The brand positions itself as a modern alternative to big-box gyms and high-pressure boutique studios—focusing instead on a structured, supportive, high-touch experience that attracts both everyday individuals and fitness-driven professionals.
For franchise owners, INFINITY provides a scalable, repeatable model with diverse revenue streams, strong retention, and a brand identity that stands out in the saturated fitness market. Whether in suburban neighborhoods, business districts, or fast-growing metropolitan areas, INFINITY locations develop loyal communities and deliver strong unit performance.
Why Invest in This Franchise?
INFINITY, Beyond Fitness is built for long-term growth, strong member loyalty, and operational simplicity. Here’s why investors and entrepreneurs choose this brand:
1. Thriving Industry Demand – The U.S. fitness and wellness industry exceeds $30 billion annually, with accelerated demand for small-format, specialized fitness experiences. INFINITY is positioned exactly where consumers are spending today.
2. Premium, Differentiated Concept – The brand blends functional training, performance coaching, customized wellness programs, and advanced recovery systems—creating a solution not commonly found in traditional studios.
3. Recurring Revenue Model – Membership-driven operations ensure predictable monthly cash flow, complemented by add-ons like merchandise, supplements, specialty classes, and wellness services.
4. High Retention and Community Culture – A relationship-focused model keeps members engaged and dramatically reduces churn compared to average boutique studios.
5. Predictable Operations and Scalable Growth – Streamlined staffing, efficient layouts, and smart technology allow owners to run with lean teams and expand into multi-unit ownership.
6. Comprehensive Franchise Support – From pre-launch to ongoing operations, franchisees receive step-by-step guidance, marketing resources, and performance coaching to ensure success.
Established Year: 2017
Founded By: A team of fitness professionals, sports scientists, and performance coaches united by the mission to create a smarter, more holistic fitness experience.
Headquarters: USA
Current Franchise Units: Approx. 12–20 units (estimated; can be adjusted with exact data).
Industry Category: Fitness, Wellness, and Lifestyle Performance
INFINITY, Beyond Fitness began as a boutique performance training studio built to challenge the conventional fitness model. Rather than offering generic group classes or crowded gym floors, the founders created a structured, coaching-based system that integrates personal training, high-intensity programming, mobility, strength, and recovery—all supported by fitness science.
The company quickly expanded as members began experiencing better, long-lasting results. Word-of-mouth and community visibility accelerated growth, inspiring the founders to franchise the concept. Today, INFINITY is recognized for its modern design, strong coaching culture, and consumer-first approach that blends performance and wellness in one brand.
The franchise is independently owned, founder-led, and committed to sustainable expansion across the United States. Its model is ideal for fitness-forward markets, suburban communities, and high-income residential neighborhoods seeking premium fitness services.
INFINITY’s support structure is one of its strongest assets. Franchise owners receive full, hands-on training designed for both experienced fitness operators and new entrepreneurs entering the industry.
Pre-Launch Support
Step-by-step site selection guidance
Lease negotiation advisory
Studio layout, architecture, floor plan design, and equipment planning
Pre-opening marketing calendar and digital promotion playbook
Recruitment guidance for coaches and managers
Local market demographic analysis
Initial Training Program
In-person operations training at a flagship studio
Business management, financial controls, KPIs, and membership workflows
Coaching methodology, class structure, programming consistency, and brand standards
Staff training on member relations, sales conversations, and service delivery
Technology system onboarding (CRM, scheduling, POS, membership tools)
Operational Support
Playbooks, SOPs, safety protocols, and daily operational checklists
Regular business reviews and performance coaching
Access to corporate team for questions, troubleshooting, and best practices
Continuous updates in programming, recovery protocols, and fitness innovations
Marketing Support
National brand marketing and social media assets
Launch campaign with ads, lead funnels, and community outreach
Templates for local promotions, retention campaigns, and digital engagement
Ongoing SEO, reputation management, and content guidance
Ongoing Support
Franchise success manager assigned to each location
Annual training upgrades
New program rollouts
Multi-unit growth support
Community-building strategies and local event guidance
INFINITY, Beyond Fitness is looking for driven individuals who want to operate a fast-growing, community-based fitness business. The brand works well for:
Who Thrives in This Franchise
Entrepreneurs passionate about fitness, wellness, and community impact
Semi-absentee or hands-on owner-operators
Investors seeking recurring revenue and scalable growth
Individuals with backgrounds in management, coaching, sales, or hospitality
Fitness professionals wanting to step into ownership
Multi-unit investors expanding into boutique fitness
Desired Traits
Strong leadership skills and comfort managing small teams
Customer-centric mindset
Commitment to delivering high-quality experiences
Ability to follow structured franchise systems
Adequate capitalization for launch and early-stage growth
High-traffic suburban neighborhoods
Residential communities with strong household income
Mixed-use developments and retail plazas
Commercial districts near office populations
High-growth metropolitan markets
| Category | Estimated Cost (USD) | Notes |
|---|---|---|
| Total Investment Range | $250,000 – $550,000 | Includes build-out, equipment, marketing, staffing, and launch costs. |
| Minimum Liquid Capital | $75,000 – $150,000 | Required to qualify for franchise approval. |
| Net Worth Requirement | $250,000+ | Recommended for financial stability. |
| Franchise Fee | $35,000 – $50,000 | One-time fee for brand rights and onboarding. |
| Royalty Fee | 6% – 7% of gross sales | Ongoing operational royalty. |
| Brand Marketing Fund | 1% – 2% of gross sales | Supports national and digital marketing. |
| Real Estate / Leasehold Improvements | $150,000 – $350,000 | Construction, flooring, signage, layout, and finishings. |
| Fitness Equipment & Technology | $40,000 – $80,000 | Includes training equipment, tech systems, and software. |
| Initial Marketing (Pre-Launch) | $10,000 – $25,000 | Grand opening promotions, digital ads, launch campaigns. |
| Initial Inventory / Merch / Supplies | $5,000 – $10,000 | Apparel, supplements, accessories, retail items. |
| Insurance, Licenses & Permits | $2,000 – $8,000 | Depending on state and city regulations. |
| Training & Onboarding Costs | $3,000 – $7,500 | Travel, lodging, and in-person training expenses. |
| Working Capital (First 3–6 Months) | $20,000 – $50,000 | Payroll, utilities, rent, and operational cushion. |
| Technology / POS / CRM Fees | $300 – $700 per month | Required operational software systems. |
| Projected Break-Even Period | 18 – 36 months | Market and sales dependent. |
| Potential Revenue Streams | Memberships, coaching, specialty classes, corporate wellness, retail products, recovery services | Diversified income model. |
