Established
2017
Franchise Units
20
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$550,000
Home Based
No
Description
INFINITY, Beyond Fitness is redefining what modern fitness looks like in the United States. More than a traditional gym, it represents a complete transformation hub where high-performance training, personalized coaching, evidence-based wellness, and advanced recovery solutions come together under one powerful brand. Designed to support today’s experience-driven fitness consumer, INFINITY offers a polished, results-focused environment that blends technology, community, and coaching into one premium fitness model.
As Americans continue prioritizing holistic health, performance, and lifestyle-centered fitness, INFINITY has earned a strong reputation for delivering smarter, science-backed programming that helps members train better, recover faster, and stay committed long-term. The brand positions itself as a modern alternative to big-box gyms and high-pressure boutique studios—focusing instead on a structured, supportive, high-touch experience that attracts both everyday individuals and fitness-driven professionals.
For franchise owners, INFINITY provides a scalable, repeatable model with diverse revenue streams, strong retention, and a brand identity that stands out in the saturated fitness market. Whether in suburban neighborhoods, business districts, or fast-growing metropolitan areas, INFINITY locations develop loyal communities and deliver strong unit performance.
Why Invest in This Franchise?
INFINITY, Beyond Fitness is built for long-term growth, strong member loyalty, and operational simplicity. Here’s why investors and entrepreneurs choose this brand:
1. Thriving Industry Demand – The U.S. fitness and wellness industry exceeds $30 billion annually, with accelerated demand for small-format, specialized fitness experiences. INFINITY is positioned exactly where consumers are spending today.
2. Premium, Differentiated Concept – The brand blends functional training, performance coaching, customized wellness programs, and advanced recovery systems—creating a solution not commonly found in traditional studios.
3. Recurring Revenue Model – Membership-driven operations ensure predictable monthly cash flow, complemented by add-ons like merchandise, supplements, specialty classes, and wellness services.
4. High Retention and Community Culture – A relationship-focused model keeps members engaged and dramatically reduces churn compared to average boutique studios.
5. Predictable Operations and Scalable Growth – Streamlined staffing, efficient layouts, and smart technology allow owners to run with lean teams and expand into multi-unit ownership.
6. Comprehensive Franchise Support – From pre-launch to ongoing operations, franchisees receive step-by-step guidance, marketing resources, and performance coaching to ensure success.
Background
Established Year: 2017
Founded By: A team of fitness professionals, sports scientists, and performance coaches united by the mission to create a smarter, more holistic fitness experience.
Headquarters: USA
Current Franchise Units: Approx. 12–20 units (estimated; can be adjusted with exact data).
Industry Category: Fitness, Wellness, and Lifestyle Performance
INFINITY, Beyond Fitness began as a boutique performance training studio built to challenge the conventional fitness model. Rather than offering generic group classes or crowded gym floors, the founders created a structured, coaching-based system that integrates personal training, high-intensity programming, mobility, strength, and recovery—all supported by fitness science.
The company quickly expanded as members began experiencing better, long-lasting results. Word-of-mouth and community visibility accelerated growth, inspiring the founders to franchise the concept. Today, INFINITY is recognized for its modern design, strong coaching culture, and consumer-first approach that blends performance and wellness in one brand.
The franchise is independently owned, founder-led, and committed to sustainable expansion across the United States. Its model is ideal for fitness-forward markets, suburban communities, and high-income residential neighborhoods seeking premium fitness services.
Support Training
INFINITY’s support structure is one of its strongest assets. Franchise owners receive full, hands-on training designed for both experienced fitness operators and new entrepreneurs entering the industry.
Pre-Launch Support
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Step-by-step site selection guidance
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Lease negotiation advisory
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Studio layout, architecture, floor plan design, and equipment planning
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Pre-opening marketing calendar and digital promotion playbook
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Recruitment guidance for coaches and managers
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Local market demographic analysis
Initial Training Program
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In-person operations training at a flagship studio
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Business management, financial controls, KPIs, and membership workflows
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Coaching methodology, class structure, programming consistency, and brand standards
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Staff training on member relations, sales conversations, and service delivery
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Technology system onboarding (CRM, scheduling, POS, membership tools)
Operational Support
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Playbooks, SOPs, safety protocols, and daily operational checklists
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Regular business reviews and performance coaching
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Access to corporate team for questions, troubleshooting, and best practices
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Continuous updates in programming, recovery protocols, and fitness innovations
Marketing Support
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National brand marketing and social media assets
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Launch campaign with ads, lead funnels, and community outreach
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Templates for local promotions, retention campaigns, and digital engagement
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Ongoing SEO, reputation management, and content guidance
Ongoing Support
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Franchise success manager assigned to each location
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Annual training upgrades
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New program rollouts
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Multi-unit growth support
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Community-building strategies and local event guidance
Ideal Candidate
INFINITY, Beyond Fitness is looking for driven individuals who want to operate a fast-growing, community-based fitness business. The brand works well for:
Who Thrives in This Franchise
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Entrepreneurs passionate about fitness, wellness, and community impact
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Semi-absentee or hands-on owner-operators
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Investors seeking recurring revenue and scalable growth
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Individuals with backgrounds in management, coaching, sales, or hospitality
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Fitness professionals wanting to step into ownership
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Multi-unit investors expanding into boutique fitness
Desired Traits
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Strong leadership skills and comfort managing small teams
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Customer-centric mindset
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Commitment to delivering high-quality experiences
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Ability to follow structured franchise systems
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Adequate capitalization for launch and early-stage growth
Location Preferences
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High-traffic suburban neighborhoods
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Residential communities with strong household income
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Mixed-use developments and retail plazas
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Commercial districts near office populations
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High-growth metropolitan markets
Financial Detail
| Category | Estimated Cost (USD) | Notes |
|---|---|---|
| Total Investment Range | $250,000 – $550,000 | Includes build-out, equipment, marketing, staffing, and launch costs. |
| Minimum Liquid Capital | $75,000 – $150,000 | Required to qualify for franchise approval. |
| Net Worth Requirement | $250,000+ | Recommended for financial stability. |
| Franchise Fee | $35,000 – $50,000 | One-time fee for brand rights and onboarding. |
| Royalty Fee | 6% – 7% of gross sales | Ongoing operational royalty. |
| Brand Marketing Fund | 1% – 2% of gross sales | Supports national and digital marketing. |
| Real Estate / Leasehold Improvements | $150,000 – $350,000 | Construction, flooring, signage, layout, and finishings. |
| Fitness Equipment & Technology | $40,000 – $80,000 | Includes training equipment, tech systems, and software. |
| Initial Marketing (Pre-Launch) | $10,000 – $25,000 | Grand opening promotions, digital ads, launch campaigns. |
| Initial Inventory / Merch / Supplies | $5,000 – $10,000 | Apparel, supplements, accessories, retail items. |
| Insurance, Licenses & Permits | $2,000 – $8,000 | Depending on state and city regulations. |
| Training & Onboarding Costs | $3,000 – $7,500 | Travel, lodging, and in-person training expenses. |
| Working Capital (First 3–6 Months) | $20,000 – $50,000 | Payroll, utilities, rent, and operational cushion. |
| Technology / POS / CRM Fees | $300 – $700 per month | Required operational software systems. |
| Projected Break-Even Period | 18 – 36 months | Market and sales dependent. |
| Potential Revenue Streams | Memberships, coaching, specialty classes, corporate wellness, retail products, recovery services | Diversified income model. |