Established
1994
Franchise Units
200
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
INS Market is one of North America’s fastest-growing convenience retail concepts, built around a modern grab-and-go format designed for today’s fast-paced consumer. With an innovative mix of snacks, beverages, confectionery, everyday essentials, and healthier on-the-go alternatives, INS Market bridges the gap between traditional convenience stores and new-age micro-retail hubs. Known for its compact footprint, strategic site selection, and strong unit-level economics, INS Market has positioned itself as a trusted brand for commuters, students, office workers, and busy urban shoppers.
Across the U.S. and Canada, the brand has gained recognition for its sleek design, efficient merchandising model, strong purchasing power, and proven systems that empower franchise owners to operate confidently. With a business model that thrives in transit terminals, malls, office towers, colleges, residential hubs, and mixed-use developments, INS Market continues to build a powerful footprint across North America. Whether you're an experienced entrepreneur or a first-time business buyer, INS Market offers a turnkey retail concept built for long-term growth.
Why Invest in This Franchise?
INS Market stands out in the convenience retail space for several reasons:
-
Low Overhead & Efficient Model: Compact store formats keep build-out and operating costs manageable.
-
High-Traffic Locations: The model excels in busy areas with consistent foot traffic, ensuring stable daily sales.
-
Modern Retail Positioning: Not a traditional corner store—INS Market focuses on premium snacks, beverages, healthier options, and impulse buys that attract today’s consumer.
-
Strong Brand Recognition: Decades of trust built across Canada and expanding presence in the U.S.
-
Hands-On Support: Franchisees receive full operational, marketing, and supply-chain assistance.
-
Scalable Growth: Multi-unit ownership opportunities available for investors seeking expansion.
Background
Established Year: INS Market was founded in 1994 in Canada.
Founders: The brand was developed by industry professionals with deep experience in convenience retailing and wholesale distribution.
Franchise Units: Over 200+ locations across North America (varies by year as new stores open).
Brand Journey: What began as a modern alternative to traditional convenience stores grew quickly into a recognized retail network known for compact design, strategic placement, and strong supplier relationships.
Company History & Ownership: INS Market expanded through franchising, building a reputation as a retail leader with efficient inventory systems, strong brand partnerships, and a flexible business model suitable for small and mid-sized spaces.
Market Presence in the USA: The brand continues expanding into U.S. metropolitan areas—particularly transit-heavy and urban centers where quick-serve retail thrives.
Industry Category: Convenience retail, snack and beverage retail, micro-market retailing.
INS Market has maintained a steady growth trajectory by adapting to changing consumer preferences, expanding healthier product lines, and introducing elevated design and merchandising standards.
Support Training
INS Market is known for its comprehensive franchise support structure, designed to help both new and experienced operators succeed. Support includes:
Pre-Launch Support
-
Site Selection Assistance: Help with evaluating high-traffic areas, mall spaces, transit locations, and mixed-use developments.
-
Lease Negotiation Guidance to ensure franchisees secure favorable terms.
-
Store Design & Layout Planning, including floor plans, shelving, fixtures, and equipment setup.
-
Vendor Setup & Wholesale Access with national brand partners and exclusive suppliers.
Training
-
Comprehensive Initial Training Program: Covers day-to-day operations, POS systems, inventory management, merchandising, customer service, and loss-prevention strategies.
-
Hands-On In-Store Training: Franchisees receive field training inside an operating INS Market location before opening.
-
Staff Training Tools: Manuals, checklists, onboarding templates, and retail operations guides.
Operational Support
-
Ongoing field visits and performance evaluations.
-
Regular training updates, continued learning modules, and operational workshops.
-
Inventory guidance, promotions calendar, and seasonal merchandising recommendations.
Marketing Support
-
National and regional marketing programs.
-
Digital marketing strategies for local store promotions.
-
Brand assets: signage, social templates, in-store displays, and advertising materials.
INS Market’s support system is designed to simplify operations and maximize sales potential.
Ideal Candidate
INS Market is best suited for entrepreneurs who want to run a streamlined retail business with strong daily customer flow. Ideal candidates include:
-
First-Time Business Owners seeking a low-barrier entry into retail.
-
Retail or Hospitality Professionals with experience in customer-facing roles.
-
Multi-Unit Investors & Portfolio Builders looking to expand their retail holdings.
-
Hands-On Operators who can manage daily operations, staff, and inventory.
-
Owners with a strong community presence or interest in building local relationships.
-
Individuals seeking compact, easy-to-run locations inside malls, transportation centers, offices, and campuses.
Financial capability, a customer-service mindset, and an interest in fast-moving products make an INS Market owner highly successful.
Financial Detail
| Category | Amount (USD) |
|---|---|
| Total Investment Range | $150,000 – $350,000 |
| Minimum Liquid Capital Required | $80,000 – $100,000 |
| Franchise Fee | $25,000 – $35,000 |
| Royalty Fee | 5% – 7% of Gross Sales |
| Marketing/Advertising Fee | 1% – 3% of Gross Sales |
| Store Build-Out (Leasehold Improvements) | $60,000 – $150,000 |
| Furniture, Fixtures & Equipment (FFE) | $25,000 – $60,000 |
| POS System & Technology Setup | $5,000 – $12,000 |
| Initial Inventory | $15,000 – $30,000 |
| Initial Local Marketing Budget | $5,000 – $10,000 |
| Working Capital (First 3 Months) | $10,000 – $20,000 |
| Average Store Size | 300 – 900 sq. ft. |
| Estimated Break-Even Timeline | 12 – 24 Months |
| Available Locations | USA Nationwide (Urban, Transit & High-Traffic Areas) |