Established
2012
Franchise Units
22
Minimum Investment
$200,000
Franchise Fee
$30,000
Total Investment Range
$400,000
Home Based
No
Description
Jazen Tea has carved out a unique place in America’s booming specialty beverage market by blending real fruit, premium teas, and refreshing handcrafted drinks into a fast-casual concept built for today’s health-minded consumers. Known for its clean flavors, vibrant presentation, and commitment to authenticity, Jazen Tea has evolved from a local favorite into a franchise opportunity that appeals to both experienced operators and first-time entrepreneurs looking for a trend-forward, lifestyle-driven brand.
The brand’s signature drinks—fresh fruit teas, smoothies, slushes, and milk teas—reflect a growing nationwide demand for healthier beverage alternatives that offer flavor variety without compromising on quality. Jazen Tea positions itself at the intersection of flavor innovation and health-conscious consumer behavior, making it an ideal franchise for those seeking to join a high-growth category with strong repeat purchase behavior. The brand is particularly popular among Gen Z and millennial customers, two of the most influential demographics in the beverage space.
As a franchise, Jazen Tea offers a scalable and attractive model that works well in malls, street-front stores, lifestyle plazas, college campuses, and high-traffic communities. With a modern menu, simplified operations, and strong brand recognition, the franchise provides a compelling business opportunity designed for operators who value community engagement, efficiency, and long-term growth.
Why Invest in the Jazen Tea Franchise?
Investing in a Jazen Tea franchise means stepping into a category that continues to dominate consumer spending: specialty beverages. Americans are spending more on premium teas, fresh fruit drinks, and customizable beverages as part of their everyday routines—making this segment highly profitable and resilient.
Some of the strongest reasons investors choose Jazen Tea include:
➤ Fast-Growing Market Demand
Bubble tea and fruit-tea beverages continue to see double-digit growth in the U.S., driven by younger consumers who prioritize freshness, customization, and social-media-friendly drinks.
➤ Fresh, Health-Focused Menu
Jazen Tea differentiates itself by using real fruit, natural ingredients, and premium teas, appealing to health-conscious customers who prefer “better-for-you” drinks.
➤ Strong Brand Identity
The brand’s modern look, simple menu design, and consistent quality allow franchisees to benefit from strong positioning in competitive markets.
➤ Efficient Operations
The concept doesn’t rely on complex kitchen equipment or extensive labor, resulting in streamlined operations, faster training, and easier staffing.
➤ High Repeat Customer Rate
Beverage concepts naturally drive frequent visits. With customizable options and seasonal offerings, customers return regularly, boosting lifetime value.
➤ Scalable Footprint Options
Jazen Tea works in kiosks, inline stores, end-caps, and co-branded spaces, giving franchisees flexibility depending on budget and location availability.
Background
Established Year: Jazen Tea was founded in 2012 in California.
Founders: The brand was developed by a team of food & beverage entrepreneurs associated with the same group behind Pho Saigon Pearl and other Asian-inspired restaurant concepts.
Franchise Active Units (Current): 22 locations across the United States (franchise and corporate combined).
Headquarters: California, USA
Industry Category: Specialty Tea Franchise, Beverage Franchise, Food & Beverage Industry.
Brand Journey & Company History
Jazen Tea began as a simple idea—offer a refreshing, fruit-forward product that would stand apart from overly sugary beverages dominating the market. With the rising popularity of Asian-inspired teas, the founders created a concept rooted in quality ingredients and customizable experiences. The brand quickly gained traction throughout the West Coast due to its clean flavors, bold presentation, and approachable menu.
As customer interest grew, the company expanded into franchising, attracting partners eager to bring the brand to new markets. Over the years, Jazen Tea enhanced its visual identity, menu engineering, store design, and operational systems to support franchise growth. Today, it stands as a recognized tea franchise known for reliability, consistency, and a refreshing product lineup that appeals to a wide consumer base.
Support Training
Jazen Tea prides itself on delivering a structured, hands-on support system designed to help new franchisees launch confidently and operate efficiently. The brand offers:
Pre-Launch Support
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Location analysis and site selection assistance
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Lease review guidance
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Store layout and architectural planning
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Supply chain setup with approved vendors
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Grand-opening marketing strategy and local activation plan
Operational Training
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A multi-week training program covering drink preparation, product standards, equipment handling, and customer service
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On-site training for owners and key staff before store opening
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Standard operating procedure manuals and digital training materials
Marketing Support
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Ongoing brand campaigns across social media
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Local store marketing (LSM) playbooks
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Seasonal menu promotions and limited-time offers
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PR and content support to build community recognition
Ongoing Support
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Regular field consultations
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Operational audits to ensure consistency
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Technology and POS system support
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Continuous R&D, new products, and menu updates
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Franchisee support hotline for real-time assistance
Ideal Candidate
The Jazen Tea franchise is well-suited for entrepreneurs who want to operate a vibrant, modern beverage concept with a strong community presence. Ideal candidates include:
➤ Food & Beverage Entrepreneurs
Individuals with experience in QSR, cafés, or fast-casual businesses who want to add a profitable beverage concept to their portfolio.
➤ First-Time Franchise Owners
Jazen Tea’s easy-to-run model and strong training system make it a great match for beginners willing to learn and actively manage their store.
➤ Multi-Unit Investors
Operators looking to scale quickly across college towns, high-traffic malls, and suburban hotspots.
➤ Passion-Driven Individuals
People who value hospitality, customer interaction, and delivering consistent quality.
Investment Capability:
Typically suited for those with the ability to invest in the $250K–$400K range depending on store size and local construction costs.
Location Preference:
High-traffic zones such as:
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College campuses
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Shopping centers
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Suburban retail plazas
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Downtown districts
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Tourist areas
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Co-tenancy with fast-casual restaurants
Financial Detail
(Note: Numbers are generalized industry estimates for beverage franchises. Exact figures vary by region and corporate disclosure.)
Estimated Investment Breakdown
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $250,000 – $400,000 |
| Minimum Investment Required | $200,000 |
| Franchise Fee | $30,000 – $40,000 |
| Royalty Fees | 5% – 6% of gross sales |
| Marketing/Brand Fund | 1% – 2% of gross sales |
| Build-Out & Infrastructure | $120,000 – $250,000 depending on size |
| Equipment Package | $40,000 – $65,000 |
| POS & Technology | $3,000 – $7,500 |
| Initial Inventory | $8,000 – $12,000 |
| Marketing Budget (Pre-Launch) | $10,000 – $20,000 |
| Working Capital (3 months) | $15,000 – $30,000 |
Expected ROI & Profit Potential
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Average Revenue Potential: Many beverage franchises generate $300,000 – $600,000+ annually depending on location.
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Average Profit Margins: Typically 15% – 25% for efficient operators.
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Break-Even Timeline: 12–24 months based on foot traffic and operational efficiency.
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Revenue Streams:
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Fruit teas & smoothies
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Milk teas
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Slushes
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Add-ons (toppings, jellies, boba)
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Seasonal drinks
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Merchandising and bottled beverages (optional)
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