Established
2002
Franchise Units
70
Minimum Investment
$210,200
Franchise Fee
$25,000
Total Investment Range
$855,400
Home Based
No
Description
Intero Real Estate Services is one of the most respected real-estate brokerage brands originating from Silicon Valley, known for its strong culture, modern systems, and commitment to client-centric service. For entrepreneurs who want to own and operate a thriving real-estate brokerage in the United States, the Intero franchise opportunity delivers the perfect blend of brand power, proven systems, training, and growth potential.
As part of the broader HomeServices of America network, Intero offers franchise owners the credibility of a national brand while preserving the flexibility to lead locally. Franchisees benefit from advanced technology platforms, agent-recruitment systems, referral opportunities across thousands of agents nationwide, and a reputation built on trust and results. Whether you’re an experienced broker or an investor seeking to enter the real-estate industry with a strong foundation, Intero equips you with the tools, guidance, and brand authority to excel in competitive markets.
Why Invest in This Franchise?
1. Strong, Recognizable Brand
Intero is a respected real-estate name, especially across California and major U.S. markets. Franchise owners benefit from immediate brand credibility, modern marketing systems, and proven brokerage models.
2. Access to a Large National Network
With thousands of agents and offices across the HomeServices ecosystem, Intero franchisees gain access to cross-market referrals, relocation business, and national marketing resources.
3. Scalable Business Model
Owners can grow their brokerage by recruiting agents, opening multiple offices, expanding into commercial or relocation services, and increasing transaction volume.
4. Robust Support & Technology
Intero provides powerful CRM tools, marketing automation, training modules, and operational support that help franchisees run more efficiently and build high-performing sales teams.
5. Lower Risk Than Starting Independently
Instead of building a brokerage from scratch, franchise owners enter the market with brand authority, structured systems, coaching, and proven processes.
Background
Established Year:
Intero Real Estate Services was founded in 2002, emerging from the heart of Silicon Valley.
Franchising Start:
The brand began offering franchise opportunities around 2005.
Founders & Ownership:
Intero was created by seasoned real-estate leaders and later became a wholly-owned subsidiary of HomeServices of America, one of the largest residential real-estate companies in the U.S.
Franchise Active Units (Current):
Intero operates over 70 offices across the United States, with a particularly strong presence in Northern California.
Industry Category:
Residential Real Estate Brokerage & Real-Estate Services, with additional opportunities in commercial real estate, relocation, and new-home development.
Brand Journey & Market Presence:
Intero grew rapidly thanks to its culture-focused leadership, modern branding, and agent-first operational model. The company expanded across California and into key U.S. regions, attracting experienced brokers who wanted a mix of autonomy and support. Its acquisition by HomeServices strengthened the brand, allowing franchise owners to benefit from national marketing, referrals, and advanced operational infrastructure.
Support Training
Pre-Launch Support
• Territory analysis and location selection
• Office design, branding guidelines, and build-out assistance
• Setup of CRM, technology platforms, agent systems, and compliance structures
• Pre-opening training programs for owners and management teams
• Recruiting support for onboarding initial agents and staff
Launch-Phase Training
• In-person and virtual training led by experienced brokers and top-performing agents
• Guidance in marketing roll-out, brand awareness campaigns, and local PR
• Coaching on agent recruitment, sales processes, retention systems, and team building
• Access to digital assets, advertising templates, and listing marketing tools
• Dedicated corporate liaison to ensure a smooth foundation during the initial months
Ongoing Support
• National and regional marketing initiatives
• Continued technology upgrades, CRM updates, and data analytics tools
• Quarterly owner meetings, networking sessions, and performance reviews
• Training refreshers, coaching programs, and leadership development
• Assistance in scaling to multi-office ownership
• Brand-wide referral opportunities across thousands of real-estate agents
Intero’s support system is built around helping franchise owners grow agent count, boost production, increase listings, and scale profitably.
Ideal Candidate
The Intero franchise is designed for professionals and investors who want to lead a high-performing real-estate brokerage. The ideal franchise owner typically aligns with the following traits:
Professional Background
• Licensed real-estate broker or an experienced team leader
• Strong experience in sales, leadership, and managing agents
• Understanding of local market dynamics, home values, and community growth
• Investors may also qualify if they hire a qualified managing broker
Personal Qualities
• Passionate about real-estate and relationship-building
• Strong leadership presence with ability to inspire and grow agent teams
• Entrepreneurial mindset with ambition for multi-office expansion
• Commitment to customer service, quality, and ethical real-estate practices
Investment Capability
• Ability to invest in office build-out, technology, and ramp-up costs
• Comfortable managing operating expenses during the early growth phase
• Willingness to invest in recruitment, marketing, and long-term expansion
Location Preference
• Ideal for fast-growing suburban markets, metro areas, and high-activity housing regions
• Works well in communities with active buyers, sellers, and new-home developments
Overall, the best franchisee is someone who wants to build an agent-centric, technology-powered brokerage under a respected national brand.
Financial Detail
| Financial Category | Amount (USD) | Details / Notes |
|---|---|---|
| Franchise Fee | $25,000 | One-time fee paid at signing |
| Total Investment Range | $210,200 – $855,400 | Includes build-out, tech setup, working capital & more |
| Minimum Liquid Capital | $75,000+ | Recommended available cash for startup stability |
| Royalty Fee | 5% of Gross Revenue | Ongoing monthly royalty |
| Brand/Marketing Fee | $5,200 – $30,400 | Initial local marketing to launch your brokerage |
| Office Lease & Build-Out | $25,000 – $250,000 | Depends on size, market & build-out type |
| Furniture, Fixtures & Equipment (FF&E) | $50,000 – $200,000 | Office furnishings, desks, computers, electronics |
| Technology Setup & Software | $10,000 – $50,000 | CRM, transaction systems, IT setup |
| Signage & Branding | $5,000 – $20,000 | Interior & exterior branding elements |
| Training & Support Fees | Included in Franchise Fee | Covers initial and ongoing support |
| Professional Services | $5,000 – $20,000 | Legal, accounting, licensing setup |
| Insurance | $2,000 – $10,000 | General liability & E&O insurance |
| Working Capital (3 Months) | $75,000 – $150,000 | Operating expenses until breakeven |
| Additional Marketing (Ongoing) | $1,000 – $10,000/month | Local advertising, recruiting & promotions |
| Potential Revenue Streams | — | Home sales, commercial deals, referrals, recruiting, new construction partnerships |
| Estimated Break-Even | 18 – 36 Months | Based on agent count & transaction volume |
| Long-Term Upside | High | Scalable to multi-office ownership |