Established
2001
Franchise Units
43
Minimum Investment
$23,000
Franchise Fee
$14,000
Total Investment Range
$378,000
Home Based
Yes
Description
Casago is a leading vacation rental property management franchise that prioritizes property stewardship and creating memorable guest experiences. With over twenty years in the industry, our model is finely tuned to empower a community that spans more than 60 territories.
Our comprehensive support and robust technology stack streamline property management processes, ensuring optimal efficiency and profitability for each franchisee, which in turn enhances the overall brand reputation and reliability. Combined with ongoing training and operational support from Casago University new franchisees are positioned for success in the ever changing vacation rental market.
Background
Basic Information
- Established: 2001
- First Unit Franchised: 2021
Franchise System
- Franchised Units: 43
- Company-Owned Units: 13
U.S. Registered States
Available in multiple states across the United States, including Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.
International Presence
- Canada Franchises: No
- International Franchises: Yes (South America)
Support Training
Support Provided
- Financial Assistance: No
- Site Selection Assistance: No
- Lease Negotiation Assistance: No
- Recruiting Assistance: No
- Cooperative Advertising: Yes
- Regional Marketing Co-ops: Available
Training Program
Casago provides a structured training system designed to prepare franchisees for successful operations.
Initial Training
- One-week training course at Casago University
-
Covers key areas of the business, including:
- Technology systems
- Daily operations
- Guest relations
- Property owner interactions
- Business management fundamentals
Online Learning Platform
- Self-paced educational resources
- Ongoing training for franchise owners
- Efficient onboarding system for future hires and staff members
Ongoing Support
Partner Success Managers
Franchisees receive personalized support from dedicated Partner Success Managers who help with:
- Business guidance and coaching
- Operational troubleshooting
- Applying training in real-world situations
- Growth planning and performance support
Overall Advantage
This combination of formal education, digital learning tools, and one-on-one mentorship helps franchisees build and grow successfully in the vacation rental industry.
Ideal Candidate
Casago franchisees manage daily tasks such as maintaining property standards, handling guest communications, and overseeing property finances. A crucial aspect of their role is expanding their management portfolio by networking with realtors and targeting existing rentals managed by owners or third-party agencies, as well as second home owners. Additionally, franchisees actively market their properties using Casago’s strategies to boost visibility and competitiveness in the market.
IDEAL CANDIDATE
The ideal Casago vacation rental franchisee candidate is someone with a strong entrepreneurial spirit and a background in sales, marketing, or real estate. Industry knowledge and experience in hospitality, property management, vacation rental management, or Airbnb hosting is a significant plus. These experiences equip candidates with the necessary skills to handle customer interactions proficiently and manage operational tasks effectively.
Candidates should also have excellent communication skills and a proven ability to network and build relationships, which are crucial for expanding the franchise’s property portfolio through partnerships with property owners and realtors. They should be adept at managing the diverse aspects of the business, including property maintenance, finances, and staff. A successful franchisee is proactive, resourceful, and committed to maintaining the high service standards that Casago is known for. Additionally, they should be enthusiastic about using technology, as Casago provides advanced tools and training to help efficiently manage and market properties.
Financial Detail
Investment Details
- Cash Investment: $50,000 – $225,000
- Total Investment: $23,000 – $378,000
- Minimum Net Worth: $325,000
Fees
- Single Unit Franchise Fee: $14,000 – $112,000
- Additional Unit Franchise Fee: $14,000 – $112,000
- Royalty Fee: 3.5%
Financial Disclosure
- Item 19: Yes
Operations
- Home-Based: Yes
- B2B Model: No
Ownership Structure
- Visa Candidates: No
- Passive Ownership: No
- Semi-Passive Ownership: No
Expansion Opportunities
- Master Franchise Opportunities: No
Incentives
- Veteran Discount: Yes (20%)