Established
2019
Franchise Units
6
Minimum Investment
$120,000
Franchise Fee
$25,000
Total Investment Range
$275,000
Home Based
No
Description
Island of Treats is an emerging dessert and specialty-snacking franchise that brings a playful, indulgent, and highly visual retail experience to communities across the United States. Built around a colorful, choose-your-own-treat concept, Island of Treats has quickly grown into a popular destination for families, kids, teens, and mall shoppers who crave a mix of novelty, nostalgia, and modern dessert trends. The franchise delivers a memorable in-store experience through its vibrant branding, customizable treat options, and a feel-good atmosphere that appeals to all ages.
In a market where consumers consistently favor unique, photo-worthy, and customizable food experiences, Island of Treats stands out with its flexible footprint, low labor requirements, simple operations, and a menu that thrives on variety. From gourmet candies and sweets to premium soft-serve, snacks, and packaged delights, the brand is positioned for strong performance in malls, lifestyle centers, entertainment districts, tourist zones, and high-traffic community hubs.
Island of Treats offers franchisees a scalable, easy-to-manage business with broad appeal, durable consumer demand, and an attractive cost structure—making it an excellent opportunity for first-time entrepreneurs and experienced multi-unit operators seeking a fun and profitable franchise brand.
Why Invest in the Island of Treats Franchise?
Investors are drawn to Island of Treats for several compelling reasons:
1. Simple, Low-Overhead Business Model
The brand is built on streamlined operations, limited equipment, minimal staffing needs, and an efficient product mix. This keeps overhead low while maximizing profitability per square foot.
2. High-Demand Dessert Category
The dessert and specialty-treats category continues to grow, driven by impulse purchases, repeat visits, social-media culture, and the rising popularity of customizable experiences.
3. Flexible Store Footprints
Island of Treats can operate successfully in kiosks, inline units, pop-up locations, carts, and full stores—offering lower entry barriers and the ability to scale fast.
4. Broad Consumer Appeal
Kids, adults, tourists, mall-goers, students, and families all gravitate toward sweet treats. The franchise attracts walk-in customers without heavy marketing investment.
5. Strong Brand Identity
The bright, tropical-inspired branding stands out instantly and creates a recognizable presence in competitive retail environments.
6. Attractive Margins
Candy, desserts, and grab-and-go items generally offer strong profit margins, creating a business model that can thrive in both high-traffic and mid-traffic zones.
7. Ongoing Innovation
Menu expansion, new product lines, seasonal items, and creative merchandising keep customers returning and help stores stay relevant year-round.
Background
Established Year
Island of Treats was founded in 2019 with the goal of creating a fun, flexible, and high-margin retail concept focused on sweet treats and a vibrant customer experience.
Founders & Brand Journey
The founders—experienced retail and food entrepreneurs—recognized a gap in the marketplace: customers wanted more than just candy stores or dessert shops; they wanted a fun, immersive treat experience. Island of Treats was created as a hybrid concept that blends variety, customization, and impulse-driven purchasing.
Starting with a single location, the brand quickly grew through strong customer enthusiasm, appealing store design, and consistent demand for unique dessert experiences. Within a short span, Island of Treats expanded into malls and lifestyle centers, capturing a growing base of franchise interest.
Current Franchise Units
Island of Treats currently operates 6 franchise locations across the United States, with new stores under development in key regions.
Ownership & Company Structure
The company operates under a franchise-first model that emphasizes franchisee success, operational simplicity, and strong corporate support. Ownership remains actively involved in training, marketing, and brand development.
Market Presence in the USA
The brand has established a strong footprint in retail-heavy markets, malls, shopping centers, tourist zones, and high-footfall venues—making it a competitive player in the dessert and specialty snacking industry.
Industry Category
Island of Treats operates within the Dessert, Specialty Treats, Retail Candy, and Snack Shop Franchise categories.
Support Training
Island of Treats delivers a comprehensive support system tailored for new franchisees, ensuring a smooth launch and ongoing growth.
Pre-Launch Support
Site selection and location approval
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Lease negotiation guidance
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Store layout assistance and design package
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Initial inventory planning guidance
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Vendor sourcing and supply chain support
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Pre-opening marketing checklist
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Grand-opening planning and promotional support
Training Programs
The franchise provides detailed training that covers:
Store operations and daily procedures
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Equipment handling and safety
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Inventory management and ordering
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Customer service standards
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Hiring and staffing guidance
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Product preparation and merchandising
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POS system training
Training typically includes a blend of classroom sessions, virtual modules, and hands-on in-store learning.
Operational Support
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Standard operating manuals
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Regular field visits
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Continuous operational updates
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Product innovation guidance
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Vendor and supply chain assistance
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Troubleshooting and performance benchmarking
Marketing Support
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Local marketing strategy development
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Multi-channel promotional tools
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Social media templates and strategies
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Seasonal campaigns and product launches
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Ongoing brand support and new materials
Ongoing Support
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Operational monitoring
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Business development coaching
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National marketing initiatives
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New product introductions
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Franchisee community and peer support
Ideal Candidate
Island of Treats is a strong fit for entrepreneurs who are passionate about customer experience and looking for a simple, scalable business.
The ideal candidate often includes:
1. First-Time Business Owners
People seeking a low-complexity retail business with straightforward operations and strong support.
2. Multi-Unit Franchise Operators
Franchisees already running brands in malls, quick-service restaurants, or retail concepts can add Island of Treats as a complementary brand.
3. Family Operators
Families or partners who want to run a fun, engaging business that offers flexibility and local-community appeal.
4. Investors & Absentee Owners
With the right manager in place, Island of Treats can accommodate semi-absentee or absentee ownership models.
5. Passionate Entrepreneurs
People who enjoy creating joyful customer experiences, working with a youthful and fun brand, and driving high-traffic retail sales.
Key qualities:
Strong customer-service mindset
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Basic business or retail experience
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Willingness to follow a proven system
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Ability to manage simple operations
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Investment capability and financial readiness
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Preference for mall or high-traffic environments
Financial Detail
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $120,000 – $275,000 |
| Minimum Liquid Capital Required | $100,000 |
| Franchise Fee | $25,000 – $35,000 |
| Store Build-Out & Infrastructure | $45,000 – $150,000 |
| Equipment & Fixtures | Included in build-out |
| Initial Inventory | $8,000 – $15,000 |
| Pre-Opening Marketing Budget | $5,000 – $12,000 |
| Working Capital (First 3 Months) | $10,000 – $25,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Brand/Marketing Fund Fee | 1% – 2% of Gross Sales |
| Expected ROI | 12 – 24 Months |
| Break-Even Period | 6 – 12 Months |
| Potential Revenue Streams | In-store sales, seasonal products, customizable treats, merchandise, special events, catering |