Established
2012
Franchise Units
10
Minimum Investment
$966,500
Franchise Fee
$45,000
Total Investment Range
$4,720,000
Home Based
No
Description
Island Wing Company brings a refreshing twist to the American casual-dining and wing-restaurant scene. Instead of relying on traditional deep-frying, the brand built its reputation on premium baked wings, a fun island-themed ambiance, and a full-service dining and bar experience that feels like a laid-back vacation. With colourful décor, craft cocktails, bold flavours and a menu that appeals to both comfort-food lovers and more health-conscious guests, Island Wing Company has carved out a distinct niche in a competitive industry.
The U.S. casual dining and wings category remains strong, and Island Wing Company hits the sweet spot where consumer behaviour is moving: flavorful food with a healthier twist, memorable experiences, vibrant environments and strong hospitality. The concept is designed to be scalable, offering opportunities for single-unit ownership, multi-unit growth and area development. For franchisees, this is not just another wings franchise—it’s a lifestyle-driven brand built around hospitality, energy and island-inspired enjoyment.
Why Invest in This Franchise?
-
Unique Market Positioning: Wings are widely loved, but few brands offer baked wings in a full-service island-themed setting. This differentiation helps franchisees stand out in crowded markets.
-
Strong Consumer Demand: Wings, vibrant dining environments and better-for-you alternatives continue to rise in popularity. Island Wing Company meets all three.
-
Proven Systems & Support: Franchisees benefit from strong operational frameworks, supply-chain systems, volume purchasing power, marketing guidance and a well-developed training model.
-
High Experience Value: The dining environment is fun, energetic and immersive—making it an outing rather than a transactional meal. This typically translates into higher check averages and stronger repeat business.
-
Expansion Momentum: With units operating in Florida, Alabama, Virginia and other active markets, the brand continues to grow, creating strong opportunities for franchisees to secure prime territories.
-
Scalability: The franchise model is designed to support both single-unit owners and larger multi-unit or area developers looking to build a portfolio.
Background
Founded Year: 2012
Founders: Husband-and-wife team with years of successful experience operating a large restaurant chain before launching Island Wing Company.
Brand Journey: The concept began in Destin, Florida, and quickly gained traction due to its baked wings, upbeat atmosphere and unique island-themed identity. Over the years the brand expanded into multiple states with a focus on quality, culture and an elevated guest experience.
Current Franchise Units: Approximately 10+ units across multiple states including Florida, Alabama and Virginia (based on publicly reported data).
Market Presence: Focused within the casual-dining and bar-and-grill category with a strong emphasis on flavor innovation, baked preparation methods, fresh ingredients and tropical-inspired hospitality.
Industry Category: Full-service casual dining, wings, bar and grill segment.
Headquarters: Destin, Florida.
Support Training
Island Wing Company provides a robust, franchisee-friendly support system designed to help operators succeed from site approval to long-term growth:
Pre-Launch Support
-
Assistance with site selection, demographics analysis, traffic evaluation and lease guidance.
-
Layout planning, architectural guidelines, kitchen build-out expectations, bar configuration and interior design standards.
-
8–10 weeks of hands-on training at an existing franchise location, covering operations, leadership, staffing, financial management, quality control, and guest service.
Opening Support
-
A corporate team sent onsite to guide staff training and ensure a smooth soft and grand opening.
-
POS system setup, kitchen operations configuration, food safety processes and vendor onboarding.
Ongoing Support
-
Continuous operational coaching, performance analysis, training refreshers and menu updates.
-
Centralized supply-chain systems and negotiated vendor pricing.
-
Marketing support including promotional planning, branding guidelines, digital marketing resources and seasonal campaigns.
-
Regular research and development to introduce new menu items, beverages and operational enhancements.
The support model is designed to help franchisees maintain quality, control costs, deliver exceptional guest experiences and build long-term profitability.
Ideal Candidate
Island Wing Company is best suited for:
-
Hospitality-driven entrepreneurs who enjoy being hands-on in creating an energetic, guest-focused dining environment.
-
Experienced restaurant operators or individuals with a background in foodservice, hospitality, or multi-unit management.
-
Investors with strong financial capacity, meeting liquid capital and net-worth requirements.
-
Multi-unit builders who want to expand into multiple territories or secure area development agreements.
-
Operators committed to systems, brand standards, team culture and consistent execution.
-
Individuals who embrace the island-inspired lifestyle, energetic hospitality culture and community-oriented approach.
If you’re passionate about food, hospitality and building a memorable full-service dining experience, this concept aligns well.
Financial Detail
| Financial Category | Details |
|---|---|
| Total Investment Required | $966,500 – $4,720,000 |
| Minimum Investment Required | $966,500 |
| Initial Franchise Fee | $45,000 |
| Additional Unit Franchise Fee | $30,000 per extra unit |
| Royalty Fee | 6% of gross sales |
| Marketing / Ad Fund Fee | 1.5% of gross sales |
| Liquid Capital Requirement | $300,000 – $1,000,000 |
| Minimum Net Worth Requirement | $1,000,000 |
| Area Developer Requirements | Higher capital & net worth than single-unit owners |
| Restaurant Size Requirement | 4,000 – 8,000 sq. ft. |
| Build-Out / Infrastructure Costs | Kitchen equipment, bar setup, interior décor, construction, signage, furnishings |
| Working Capital Needed | Included in total investment range (varies by market) |
| Expected ROI | Not publicly disclosed (market-dependent) |
| Break-Even Timeline | Not publicly disclosed (varies by labor, build-out, rent & local demand) |
| Revenue Streams | Dine-in, bar sales, take-out, online orders, catering |