Established
1978
Franchise Units
400
Minimum Investment
$572,500
Franchise Fee
$25,000
Total Investment Range
$786,000
Home Based
No
Description
Investing in a Jet’s Pizza franchise means joining one of America’s most recognizable and consistently performing pizza brands—known nationwide for its signature Detroit-style deep-dish, square-cut pizzas and commitment to premium ingredients. Over the years, Jet’s Pizza has built a solid reputation for flavor, value, consistency and dependable service.
Today, the brand is positioned as a leading player in the quick-service and delivery-first pizza category, offering franchisees a structured, scalable business model backed by decades of operational refinement. From strong consumer loyalty to an unmistakable product identity, Jet’s Pizza continues to capture market share in communities across the United States—making it an attractive choice for entrepreneurs seeking a franchise with staying power.
Why Invest in this Franchise?
Jet’s Pizza stands out for several compelling reasons:
A Distinctive Product Offering – Its Detroit-style deep-dish pizza sets it apart in a crowded pizza market, offering customers a unique alternative to traditional fast-casual competitors.
Strong Brand Recognition – With decades in business, Jet’s benefits from a loyal customer base and widespread brand familiarity.
Robust Franchise Support – Comprehensive training, development assistance, and marketing support help new owners launch successfully and maintain long-term performance.
A Scalable Business Model – The concept works across suburban, urban, and college-town settings, offering potential for multi-unit ownership.
Category Resilience – Pizza remains one of the most stable food segments, driven by convenience, affordability, delivery demand, and universal appeal.
Veteran Incentives – Jet’s Pizza supports U.S. veterans through accessible franchise programs and incentives.
Background
Jet’s Pizza was founded in 1978 by brothers Eugene and John Jetts in Sterling Heights, Michigan. What started as a single neighborhood pizzeria has grown into a respected national franchise known for its signature deep-dish, square-cut Detroit-style pizza.
The brand began franchising in 1990, expanding beyond Michigan and steadily developing a multi-state footprint throughout the Midwest, South, and select coastal markets. Over the decades, Jet’s Pizza has built more than 400+ active units across 20+ states, making it one of the most recognizable Detroit-style pizza chains in the United States.
Jet’s Pizza remains privately held, maintaining strong owner-operator values, consistent product standards and a culture centered on quality and community engagement.
Industry Category:
Quick Service Restaurant (QSR) – Pizza / Fast Casual
Support Training
Jet’s Pizza offers a comprehensive support system that guides franchisees through every stage—from planning to ongoing operations.
Pre-Launch Support
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Site Selection Assistance – The franchisor helps evaluate demographic fit, traffic patterns, visibility and overall location potential.
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Store Layout, Design & Buildout – Franchisees receive standardized floor plans, equipment lists, signage packages and construction guidelines.
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Approved Vendor Network – Jet’s ensures cost efficiency, consistency and quality through vetted suppliers and equipment partners.
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Initial Training Program – Hands-on training covers food preparation, staff management, inventory, customer service, POS systems, safety, and operational procedures.
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Grand Opening Marketing Support – Includes promotional planning, digital set-up, launch advertising and community engagement strategies.
Operational & Ongoing Support
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Field Operations Coaching – On-site evaluations, performance reviews and operational guidance.
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Marketing & Branding Support – National campaigns, local store marketing tools, digital ordering optimization, loyalty programs and social media assets.
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Menu Innovation – Ongoing product development and seasonal specials to maintain consumer excitement.
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Technology Integration – POS systems, digital ordering platforms, analytics dashboards and operational software support.
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Quality Assurance & Compliance – Regular audits ensure consistency, food quality, safety and brand integrity.
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Franchise Community & Networking – Access to franchise owner groups, conferences and shared best practices.
Ideal Candidate
Jet’s Pizza seeks franchise partners who are committed, hands-on and passionate about both business and hospitality. The ideal candidate typically has:
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Owner-Operator Commitment – A willingness to be involved in daily operations or hire an engaged, experienced manager.
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Management or Business Experience – Restaurant experience is beneficial but not required; strong leadership and operational discipline are key.
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Customer-First Mindset – A passion for service, quality and community engagement.
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Financial Capability – Sufficient liquid capital and overall net worth to comfortably support the investment.
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Location & Market Awareness – Understanding of local demand, traffic patterns, delivery trends and neighborhood customer profiles.
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Adherence to Brand Standards – Commitment to following recipes, training, operational systems and quality expectations.
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Growth-Oriented Mindset – Many successful franchisees pursue multi-unit expansion after the first store stabilizes.
Financial Detail
Below are approximate financial requirements and cost ranges for launching a Jet’s Pizza franchise in the United States. Actual amounts may vary based on location, store size, and market conditions.
Initial Franchise Fee
$25,000 – $30,000
Total Initial Investment
$572,500 – $786,000
(Includes leasehold improvements, equipment, inventory, training, signage, POS system, and working capital.)
Minimum Financial Requirements
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Minimum Net Worth: Approx. $500,000
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Liquid Capital: Approx. $250,000 – $350,000
Royalty Fee
8% – 10% of gross sales
Marketing/Advertising Fee
Typically 2% – 4% of gross sales (national + local marketing)
Working Capital
Approx. $60,000+ recommended for initial operating months
Potential Revenue Streams
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Dine-in (if applicable)
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Carryout and takeout
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Delivery (house-managed or third-party)
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Catering and group orders
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Online ordering and mobile app
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Multi-unit expansion potential
Average Unit Sales (Estimated)
Many Jet’s Pizza locations generate annual sales in the high six-figure range, often approaching or exceeding $900,000+ depending on market, execution and customer demand.
Break-Even Timeline
Typically ranges from 5.5 to 7 years, depending on sales volume, cost control and market conditions.
Infrastructure Cost Breakdown
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Leasehold improvements
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Pizza ovens & kitchen equipment
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POS system & software
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Furniture, décor & signage
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Initial inventory & supplies
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Hiring & training
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Pre-opening and grand-opening marketing