Established
1980
Franchise Units
40
Minimum Investment
$627,800
Franchise Fee
$30,000
Total Investment Range
$978,000
Home Based
No
Description
Jimmy’s Egg is a standout name in the American breakfast and lunch restaurant segment, known for its warm neighborhood atmosphere, freshly prepared meals, and approachable operating hours. The brand has built a powerful reputation over the decades by focusing on made-to-order dishes, friendly hospitality, and a comfortable setting that appeals to families, professionals, and everyday diners. With a rising demand for breakfast and brunch concepts and a business model tailored for operational simplicity, Jimmy’s Egg offers an appealing franchise path for aspiring restaurant owners or investors seeking a day-part focused opportunity.
From freshly cracked eggs to hearty skillets and signature pancakes, Jimmy’s Egg blends the charm of a classic hometown breakfast spot with the consistency and scalability of a proven franchise system. For investors who want a restaurant concept that stands out in a competitive landscape — and one that delivers lifestyle-friendly operations — this brand deserves careful consideration.
Why Invest in This Franchise?
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Day-part advantage: Jimmy’s Egg focuses solely on breakfast, brunch, and lunch, allowing franchisees to avoid evening operations and benefit from a more streamlined business model.
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Made-to-order freshness: Every egg is cracked fresh, meals are prepared to order, and the brand emphasizes quality over speed — a major differentiator in the breakfast category.
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Proven economics: The system reports strong store performance, operational consistency, and steady growth indicators that support long-term profitability.
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Strong franchisor support: From site selection to ongoing operational coaching, the brand offers comprehensive assistance to help franchisees succeed.
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Lifestyle-friendly hours: With restaurants typically closing mid-afternoon, owners enjoy more balanced hours compared to full-service dinner operations.
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Growing breakfast market: Breakfast and brunch are among the fastest-growing dining segments in the U.S., supported by high repeat-visit behavior and strong community loyalty.
Background
Jimmy’s Egg was founded in 1980 in Oklahoma City by entrepreneur Loc Le, who transformed a small local breakfast spot into a widely recognized morning-day restaurant brand. Over the years, the chain expanded steadily across multiple states, earning a loyal customer base and widespread appeal. Today, the system operates over 40 units across the United States and continues to grow.
The chain specializes in the breakfast and lunch category, offering a full-service sit-down experience with a menu built around fresh eggs, skillets, omelettes, pancakes, sandwiches, and seasonal specialties. The headquarters remains in Oklahoma City, and the company has positioned itself as a respected regional player with decades of operational experience, strong quality control systems, and an approachable franchise model.
Support Training
Jimmy’s Egg provides franchisees with a full suite of support, ensuring the business is set up correctly before opening and continues to operate at a high standard long after launch.
Pre-Launch Support:
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Guidance with site selection, demographic analysis, trade-area review, and lease negotiations.
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Architectural layout, kitchen design, equipment procurement, and construction oversight.
Initial Training:
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Classroom instruction on operations, guest service, food prep, recipes, staff scheduling, inventory systems, and financial controls.
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Hands-on training inside existing restaurants for real-time experience.
Grand Opening Assistance:
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On-site franchise support during the opening weeks for staff training, operational setup, and guest-experience execution.
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Pre-opening and launch marketing assets to build local buzz.
Ongoing Support:
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Continuous operational coaching, brand standards auditing, food cost monitoring, menu updates, and staff-training resources.
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Marketing and advertising assistance through national campaigns, digital promotions, and localized marketing strategies.
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Access to technology support, POS integration, loyalty tools, menu innovation, and supply-chain optimization.
Ideal Candidate
The perfect Jimmy’s Egg franchise owner is someone who values community, enjoys the breakfast-brunch space, and thrives in an operationally disciplined environment. Traits that align well include:
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Background in business management, hospitality, or restaurant operations (helpful but not mandatory).
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Strong leadership skills and the ability to develop and motivate a service-oriented team.
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Passion for delivering high-quality food and memorable guest experiences.
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Financial capability — preferably $500,000 in liquid capital and a net worth of at least $1.5 million.
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Interest in maintaining consistent morning-to-early afternoon operations.
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Comfort executing local marketing and community engagement efforts to build repeat traffic.
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Preference for markets with strong morning activity, residential density, and retail traffic suitable for a 3,000–3,400 sq. ft. restaurant.
Financial Detail
| Category | Amount / Details |
|---|---|
| Franchise Fee | $30,000 |
| Total Estimated Investment | $627,800 – $978,000 |
| Minimum Liquid Capital Required | $500,000 |
| Minimum Net Worth Required | $1.5 Million |
| Royalty Fee | 4% of Gross Sales |
| National Marketing Fund | 1% of Gross Sales |
| Local Store Marketing Requirement | 0.5% of Gross Sales |
| Restaurant Size Requirement | 3,000 – 3,400 sq. ft. |
| Payroll Cost Benchmark | Approx. 32% (varies by market) |
| Food Cost Benchmark | Approx. 23% (varies by menu mix) |
| Break-Even Timeline | Estimated 2–4 years depending on location & operations |
| Primary Revenue Streams | Dine-in, takeout, delivery (day-part), catering, seasonal offerings |
| Operating Hours Model | Breakfast, Brunch & Lunch (typically closes mid-afternoon) |