2008
25
$700,000
$35,000
$1,300,000
No
Huckleberry’s Breakfast & Lunch is a celebrated restaurant brand known for serving Southern comfort food with a California twist. Since its inception, Huckleberry’s has captured the hearts of American diners with its cozy, rustic “Bayou” theme, signature menu, and friendly hospitality. From fluffy beignets to flavorful Cajun omelets and hearty fried chicken, every dish brings a touch of the South to every table.
As part of Heritage Restaurant Brands, Huckleberry’s has become one of the most recognizable names in the breakfast and brunch segment. With strong branding, consistent operations, and a proven franchise model, it offers investors a chance to join a fast-growing segment of the U.S. restaurant industry. Huckleberry’s combines Southern charm with modern systems, offering a dining experience that feels nostalgic yet contemporary — making it a profitable franchise opportunity in today’s market.
The breakfast and brunch market in the United States continues to expand rapidly, driven by consumer demand for experiential dining and all-day breakfast options. Huckleberry’s stands out in this segment with its unique concept, flavorful menu, and memorable guest experience.
Investors are drawn to Huckleberry’s because it blends the appeal of Southern-style food with an approachable, family-friendly environment. The brand’s solid operating systems, exceptional franchise support, and strong consumer recognition create a foundation for long-term success. Additionally, Huckleberry’s benefits from multiple revenue streams, including dine-in, takeout, and third-party delivery — offering flexibility and strong profitability potential.
Key investment advantages include:
Proven restaurant model with decades of operational excellence
Distinctive, themed dining experience unlike typical breakfast chains
Backing of Heritage Restaurant Brands – a powerhouse in restaurant franchising
Comprehensive training and ongoing support from industry experts
Strong customer loyalty and rapidly expanding footprint across the Western U.S.
Huckleberry’s Breakfast & Lunch was founded in 2008 in California. The brand is part of Heritage Restaurant Brands, which also operates well-known restaurant franchises such as Perko’s Café Grill and Cool Hand Luke’s Steakhouse.
With its roots in California’s Central Valley, Huckleberry’s quickly expanded throughout the Western United States thanks to its unique Southern-inspired concept and consistently high guest satisfaction. Today, the brand operates over 25 franchise units across California, Nevada, Oregon, and Texas, with many more in development.
Heritage Restaurant Brands is known for its franchise-friendly approach, operational excellence, and focus on community-driven dining experiences. Under this leadership, Huckleberry’s continues to grow as a strong player in the casual breakfast and brunch restaurant industry.
Huckleberry’s provides a structured and supportive franchise program designed to help entrepreneurs succeed. The brand ensures that every new franchisee is well-prepared before, during, and after their restaurant launch.
Pre-Opening Support:
Site selection assistance and demographic analysis
Lease negotiation guidance
Restaurant layout and interior design support reflecting the Southern “Bayou” theme
Comprehensive pre-opening training for franchise owners and key staff
Operational Training:
Hands-on training at an existing Huckleberry’s location
Guidance on menu management, food preparation, customer service, and operations
POS and inventory system training
Marketing Support:
Grand opening promotional strategy and local marketing campaigns
National brand marketing and social media support
Access to professional marketing materials, brand standards, and digital assets
Ongoing Support:
Regular field visits from franchise consultants
Continuous product innovation and seasonal menu updates
Ongoing operational, financial, and marketing assistance to ensure profitability
Huckleberry’s is dedicated to the long-term success of each franchisee and offers continual coaching and mentoring to help them thrive.
Huckleberry’s is ideal for entrepreneurs passionate about hospitality, food, and community engagement. The brand seeks individuals who want to own a business that creates memorable dining experiences and fosters loyal guests.
Ideal franchisees possess:
Prior restaurant or business management experience (preferred but not mandatory)
Strong leadership and people management skills
Ability to follow established systems and maintain brand quality
A genuine interest in providing exceptional customer service
Sufficient financial capability to support the investment and operational phases
The brand welcomes both owner-operators and multi-unit investors who want to expand in prime U.S. markets, especially in regions with strong breakfast and family dining demographics.
Investing in a Huckleberry’s franchise provides access to a proven and profitable business model within a thriving restaurant segment.
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $700,000 – $1,300,000 |
| Minimum Investment Required | $700,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 5% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Franchise Units (2025) | 25+ and growing |
| Working Capital Required | $50,000 – $100,000 |
| Expected ROI | 20–25% annually (estimated) |
| Break-even Timeline | 18 – 36 months |
| Potential Revenue Streams | Dine-in sales, delivery, catering, and merchandise |
Huckleberry’s offers one of the most unique and experience-driven restaurant franchises in the U.S. With strong leadership, an expanding footprint, and a loyal customer base, this franchise opportunity offers long-term growth and profitability potential.
