Established
2010
Franchise Units
25
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Josie’s Self Serve Frozen Yogurt has carved a warm place in America’s dessert landscape with its fresh ingredients, fun self-serve model, and family-friendly environment. Known for its vibrant store atmosphere and a menu centered around premium frozen yogurt, sorbet, and customizable toppings, Josie’s has grown into a beloved community spot where guests can create their own combinations and enjoy a casual, welcoming experience. As consumers increasingly lean toward lighter treats and customizable food options, Josie’s offers a franchise concept that blends affordability, simplicity, and strong local-market appeal.
With a well-defined brand identity and years of proven operations, Josie’s Self Serve Frozen Yogurt positions itself as an attractive opportunity for investors seeking an established dessert franchise with low operational complexity, flexible real-estate options, and high repeat customer potential. Its streamlined menu, efficient service model, and focus on a memorable customer experience make it competitive in the growing frozen dessert sector across the USA.
Why Invest in This Franchise?
Investing in Josie’s Self Serve Frozen Yogurt means stepping into a business with strong consumer demand, manageable startup requirements, and a scalable framework. The self-serve model reduces labor dependency, allowing franchisees to control costs and operate with smaller teams. This structure also creates a highly interactive customer experience—one of the key reasons Josie’s locations achieve impressive repeat visits.
Frozen yogurt remains a resilient niche in the dessert industry due to its perception as a healthier, customizable alternative to ice cream. Josie’s leverages this trend through a curated menu, rotating flavors, and seasonal offerings that keep customers engaged year-round. The franchise’s strong branding, comprehensive support, and creative marketing programs empower new owners to build momentum quickly.
For investors seeking a business with predictable operations, a friendly learning curve, and an appealing community-oriented concept, Josie’s Self Serve Frozen Yogurt stands out as a smart, sustainable franchise opportunity.
Background
Established Year: 2010
Founders: Josie Martinez & Family
Current Franchise Active Units: 25+ Across the USA
Industry Category: Frozen Dessert Franchise / Food & Beverage
Company Ownership: Privately owned family-grown brand expanding nationally through franchising
Josie’s Self Serve Frozen Yogurt began as a small, family-run shop in Southern California, where the founders envisioned a dessert space that felt personal, uplifting, and fun for all ages. The early store quickly became a community favorite, known for its self-serve system, signature house-made yogurt blends, and thoughtful toppings selection.
Within a few years, steady demand and loyal customer followings encouraged the brand to expand through franchising. Each new location preserves the same welcoming feel, bright interior design, and commitment to fresh ingredients that defined the original shop. The brand’s journey is rooted in quality, consistency, and creating a customer experience that is both interactive and memorable.
Today, Josie’s has a strong presence in suburban and urban markets across the United States, attracting families, students, young professionals, and dessert lovers of all ages. With more Americans searching for customizable and healthier dessert alternatives, the brand continues to grow steadily each year.
Support Training
Josie’s Self Serve Frozen Yogurt believes that franchise success is built on training, operational structure, and ongoing partnership. Every franchisee receives extensive support from day one, including:
Pre-Launch Support
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Assistance with site selection and demographic analysis
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Lease negotiation guidance
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Store layout design and architectural planning
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Vendor onboarding for yogurt, toppings, equipment, and supplies
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Local competition assessment and market entry strategy
Operational Training
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2–3 weeks of hands-on training at the flagship location
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Instruction on yogurt production, flavor rotation, inventory control, and store cleanliness
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Staff hiring, onboarding, and scheduling support
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POS system training and daily operational procedures
Marketing Support
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Grand opening marketing blueprint
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Access to brand-approved promotions and seasonal campaigns
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Social media templates, local advertising materials, and community engagement guides
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Loyalty program integration to help boost repeat visits
Ongoing Franchisee Support
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Regular performance check-ins
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New product launches and flavor R&D
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Supplier updates and negotiated pricing benefits
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Continuous operational coaching and business development assistance
This structured support ensures franchisees operate confidently from their opening day and continue thriving as their store grows.
Ideal Candidate
Josie’s Self Serve Frozen Yogurt is best suited for individuals who are passionate about hospitality, community engagement, and building a local experience-driven business. Ideal franchise owners include:
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Entrepreneurs looking for a low-complexity, consumer-facing business
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First-time business owners seeking a franchise with strong training and easy operations
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Multi-unit investors aiming to diversify their portfolio with a dessert brand
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Professionals transitioning from corporate careers
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Community-oriented individuals who enjoy interacting with guests
Skills & Attributes Preferred:
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Strong customer service mindset
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Basic business and financial management capability
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Leadership and team management skills
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Interest in food & beverage or retail operations
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Ability to invest time into local marketing and brand building
Location Preferences:
High-traffic areas such as:
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Shopping centers
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Near schools and colleges
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Family neighborhoods
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Tourist destinations
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Mixed-use commercial developments
Financial Detail
Total Investment Required: $180,000 – $350,000
Minimum Investment Required: $150,000
Franchise Fee: $30,000
Franchise Units: 25+ in the USA
Infrastructure / Build-out Cost: $90,000 – $200,000 depending on store size
Equipment Cost: $40,000 – $80,000
Marketing Budget (Local Launch): $8,000 – $15,000
Working Capital: $10,000 – $25,000 for the first 3 months
Royalty Fees: 5% of gross sales
Marketing/Brand Fund: 2% of gross sales
Expected ROI: Typically 18–30% annually once stabilized
Estimated Break-Even Time: 10 – 18 months
Potential Revenue Streams:
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Self-serve yogurt sales
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Seasonal sorbets & specialty flavors
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Catering and private events
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Self-serve toppings add-ons
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Gift cards & loyalty programs