Established
2003
Franchise Units
15
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
Mora Iced Creamery is a premium, boutique-style ice cream franchise that brings handcrafted, small-batch ice cream to discerning American consumers. Rooted in European ice cream traditions and refined for modern U.S. tastes, Mora Iced Creamery is known for its rich flavors, high-quality ingredients, and elegant store environments that elevate the classic ice cream experience.
Positioned firmly in the premium frozen dessert segment, Mora does not compete on volume or discounting. Instead, it focuses on quality, craftsmanship, and an upscale yet welcoming customer experience. Each store is designed to feel like a neighborhood gathering place—appealing to families, professionals, couples, and tourists alike.
As consumer demand continues to rise for artisanal food brands and experiential dining, Mora Iced Creamery stands out as a scalable franchise model that maintains authenticity. Its clean branding, strong unit economics, and operational simplicity make it an attractive option for entrepreneurs seeking a lifestyle-friendly business with long-term brand value.
Why Invest in This Franchise?
Investing in a Mora Iced Creamery franchise offers a compelling mix of brand prestige, operational efficiency, and market demand. Key reasons investors choose Mora include:
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Premium Brand Positioning – Appeals to higher-spending customers who value quality and experience
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Strong Consumer Demand – Ice cream remains a year-round indulgence with consistent traffic
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Boutique Differentiation – Small-batch production sets Mora apart from mass-market chains
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Efficient Operations – Streamlined menu, limited prep complexity, and manageable labor needs
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Lifestyle-Friendly Business – Attractive operating hours and community engagement model
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Scalable Growth Potential – Ideal for single-unit owners and multi-unit franchise operators
Background
Established Year: 2003
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Founders: Founded by a European-trained pastry chef with a vision to introduce authentic, artisanal ice cream to U.S. neighborhoods
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Brand Journey & History: Mora Iced Creamery began as a boutique ice cream shop focused on craftsmanship, natural ingredients, and timeless recipes. Through strong word-of-mouth and loyal customer followings, the brand expanded carefully while preserving quality and consistency.
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Ownership & Franchise Model: Operates under a franchise system designed for controlled growth and long-term sustainability rather than rapid over-expansion.
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Franchise Active Units (Current): Approximately 15+ active units across the United States, including franchise and company-operated locations.
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Market Presence in the USA: Primarily located in high-traffic urban districts, lifestyle centers, and affluent suburban communities.
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Industry Category: Premium Ice Cream & Frozen Desserts / Specialty Food Franchise
Support Training
Mora Iced Creamery offers comprehensive support to ensure franchise partners are fully prepared before launch and supported throughout operations.
Pre-Launch Support
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Site selection and territory evaluation assistance
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Store design standards and build-out guidance
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Equipment specifications and supplier coordination
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Opening timeline management and checklist support
Training Programs
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Initial hands-on training covering ice cream production, food safety, and quality control
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Front-of-house customer service and brand experience training
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Manager and staff onboarding systems
Operational Support
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Proven operational procedures and standardized recipes
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Inventory management and cost control systems
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POS setup and performance reporting guidance
Marketing & Brand Support
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Grand opening marketing playbook
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Local store marketing strategies and community engagement ideas
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Seasonal promotions and product launches
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Brand-approved creative assets and messaging
Ongoing Support
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Continuous operational coaching and performance reviews
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New product development and menu innovation
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Franchisee network collaboration and best-practice sharing
Ideal Candidate
The ideal Mora Iced Creamery franchisee is passionate about quality, hospitality, and community-based retail. This opportunity is well suited for:
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Owner-operators seeking a hands-on, customer-focused business
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Entrepreneurs with foodservice, hospitality, or retail experience (preferred, not required)
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Multi-unit investors looking to diversify with a premium dessert concept
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Individuals with strong people-management and customer service skills
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Investors with adequate liquidity and access to financing
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Preferred Locations: Urban neighborhoods, lifestyle centers, mixed-use developments, and affluent suburban markets
A commitment to brand standards, product quality, and customer experience is essential for success.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Liquid Capital | $75,000 – $120,000 |
| Franchise Fee | ~$35,000 |
| Store Build-Out & Infrastructure | $90,000 – $180,000 |
| Equipment & Fixtures | $40,000 – $80,000 |
| Initial Marketing / Grand Opening | $8,000 – $15,000 |
| Working Capital (3–6 months) | $25,000 – $40,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Marketing / Ad Fund Contribution | 1% – 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | Location & performance dependent |
| Franchise Options | Single-unit & Multi-unit |
| Primary Revenue Streams | Scoops, pints, seasonal flavors, catering & events |