Established
2012
Franchise Units
75
Minimum Investment
$50,000
Franchise Fee
$30,000
Total Investment Range
$120,000
Home Based
No
Description
Just Insurance Brokers has quickly emerged as one of the most accessible and entrepreneur-friendly insurance brokerage franchise models in the United States. Built on the idea that insurance should be simple, transparent, and personalized, the brand empowers everyday consumers to compare policies, understand pricing, and secure the right coverage without the usual industry confusion. For franchise owners, the model delivers a streamlined way to enter one of the most profitable, recession-resistant industries in North America—with a business that thrives on trust, repeat customers, and long-term client relationships.
What sets Just Insurance Brokers apart is its proven ability to blend digital-first tools with hands-on, community-based service. Instead of operating like a traditional agency tied to one provider, franchisees operate as independent brokers under a powerful national brand, offering clients access to multiple insurance carriers across home, auto, life, commercial, renters, and specialty lines. This creates a business that earns steady commissions, grows accounts year after year, and builds real equity while providing a service families rely on for decades.
Whether placed in suburban neighborhoods, business districts, or mixed-use commercial areas, Just Insurance Brokers franchises perform well because insurance demand never stops—people buy homes, cars, and businesses regardless of the economy. With strong back-end systems, automated quoting platforms, marketing support, and a structured operating playbook, owners can focus on what matters most: serving customers and expanding their local footprint.
Why Invest in the Just Insurance Brokers Franchise?
Investing in Just Insurance Brokers means stepping into a scalable business with multiple income streams and predictable recurring revenue. Insurance is one of the few industries where a single client can generate lifetime commissions for the owner. Every year renewals come in, policies adjust, customers upgrade coverage, and referrals flow naturally from satisfied households and small businesses.
The franchise is designed for both first-time entrepreneurs and seasoned business operators who want a proven system. With low overhead, no inventory requirements, a small team structure, and technology-driven operations, franchisees enjoy high margins, manageable risk, and rapid break-even potential compared to brick-and-mortar retail concepts.
Additionally, the insurance market in the U.S. is massive—valued in the trillions—with no sign of slowing down. From rising homeownership to an increase in commercial insurance demand, franchisees tap into a consistent market with unlimited upside.
Background
Established Year: 2012
Founders: A group of insurance and financial service professionals with collective decades of industry experience.
Headquarters: USA
Industry Category: Insurance, Financial Services, Professional Services
Franchise Active Units (Current Number): 75+ across the United States
Ownership Type: Privately owned and founder-led
Just Insurance Brokers began as a small independent brokerage looking to modernize the customer experience. After witnessing how traditional agencies struggled with limited carrier options and outdated service models, the founders developed a platform that allowed brokers to access multiple providers while delivering a cleaner, simpler customer experience.
Through steady growth, the company expanded into franchising in the mid-2010s. Today, it maintains a strong national presence, especially in suburban residential areas, small to mid-sized towns, and high-density metro markets where customers value personalized service over impersonal corporate call centers.
The brand’s reputation centers on reliability, affordability, and education—helping families and businesses understand precisely what they’re buying and how it protects them.
Support Training
Just Insurance Brokers invests heavily in franchisee success through comprehensive pre-launch, launch, and ongoing operational support. Owners receive everything they need to establish a professional insurance brokerage office without requiring previous industry experience.
Pre-Launch Support
• Territory analysis and approval
• Step-by-step onboarding and business setup guidance
• Assistance with licensing requirements and state compliance
• Location planning and remote or in-office business model options
• Technology setup, quoting software installation, CRM integration
Operational Training
• Initial multi-day training at the brand’s headquarters (in-person or virtual)
• Comprehensive instruction on insurance basics, brokerage operations, underwriting guidelines, quoting processes, and risk assessment
• Sales training covering prospecting, policy presentations, objection handling, and client retention
• Software and automation training, including lead systems and carrier portals
Marketing Support
• National brand marketing and digital advertising assets
• Local lead-generation playbooks and advertising templates
• SEO-friendly website pages and localized branding
• Social media content, email campaigns, community marketing guidance
• Referral marketing systems and customer review strategy
Ongoing Support
• Dedicated franchise support managers
• Quarterly performance reviews and business planning
• Access to carrier relationship managers
• Continued education on new products, insurance regulations, and sales strategies
• Optional call center and back-office support packages
• Franchise community groups and regional growth meetings
Ideal Candidate
Just Insurance Brokers is best suited for individuals who want a stable, respected, community-focused business that delivers long-term income. Ideal candidates include:
• First-time entrepreneurs seeking a low-risk, service-based venture
• Professionals from banking, finance, sales, or customer service
• Insurance or real estate agents who want to scale under a larger brand
• Investors looking for recurring passive or semi-absentee revenue
• Career changers seeking a business with predictable growth and flexible hours
Other characteristics that define successful franchisees:
• Strong communication and people skills
• A customer-first mindset
• Comfort with building long-term relationships
• Basic sales ability or willingness to learn
• Interest in financial security, risk management, and community service
• Ability to invest in local marketing for faster growth
• Commitment to learning licensing requirements and staying compliant
The business works well in residential areas, business corridors, suburban retail plazas, and mixed-use zones with steady daily foot traffic or strong local networking opportunities.
Financial Detail
Below is a detailed financial breakdown for launching and operating a Just Insurance Brokers franchise in the United States. Actual amounts may vary by state, office type, and operational model (home-based vs. office location).
Total Investment Required: $60,000 – $120,000
Minimum Investment Required: ~$50,000
Franchise Fee: $30,000 – $40,000
Royalty Fees: 10% – 15% of commissions (varies by product type)
Brand Fund / Marketing Fee: 1% – 2% of gross revenues
Infrastructure Cost:
• Office lease or home-based setup
• Furniture, signage, desks, computers
• Carrier portal setup and licensing fees
• Insurance licensing and compliance costs
Marketing Budget: $1,500 – $3,000 per month (recommended for consistent leads)
Working Capital: $15,000 – $30,000 for initial operating months
Break-Even Time: 9–18 months (depending on marketing effort, licensing timeline, and local demographics)
Expected ROI: High due to recurring annual commissions; many offices see strong year-over-year growth once renewal cycles build.
Potential Revenue Streams
• Home insurance
• Auto insurance
• Life & health products
• Commercial liability, workers comp, and business insurance
• Renters & condo insurance
• Umbrella policies
• Specialty coverage (boats, RVs, motorcycles, pets, travel, etc.)
• Policy renewals
• Referral programs
• B2B insurance services