Established
2008
Franchise Units
56
Minimum Investment
$140,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Kaia FIT has built its reputation as one of the most empowering women-focused fitness franchises in the United States. More than a workout brand, Kaia FIT is a lifestyle training community designed to help women of all ages and fitness levels feel stronger, more confident, and more connected. Known for its results-driven programming and supportive sisterhood culture, Kaia FIT stands out in a crowded fitness market by combining high-intensity training, nutritional coaching, and mindset transformation into one proven franchise system.
The franchise is known for creating inclusive, community-driven studios where members feel supported throughout their fitness journey. With curated workouts, upbeat coaching, and a focus on functional fitness, Kaia FIT has carved a strong niche within the U.S. boutique fitness segment. Its business model is built around predictable recurring revenue, strong retention rates, and a training system that has empowered many franchisees to run thriving, community-centric studios.
For investors seeking an energetic, purpose-driven franchise in the booming wellness industry, Kaia FIT continues to emerge as a trusted brand offering both meaningful impact and strong financial potential.
Why Invest in the Kaia FIT Franchise?
1. A Proven Women-Focused Fitness Concept
Kaia FIT specializes in women’s functional fitness, one of the fastest-expanding verticals in the health and wellness sector. The brand’s approach blends HIIT, strength training, mobility, and accountability programs—allowing franchise owners to tap into a high-demand niche.
2. Strong Community and Retention Model
Kaia FIT studios thrive on community engagement. This sense of belonging results in excellent member retention, recurring revenue, and a more stable financial model for owners.
3. Recurring Monthly Revenue Streams
Fitness memberships, specialty programs, seasonal challenges, personal coaching, branded merchandise, and community events create multiple revenue channels.
4. Lower Staffing Requirements
Studios can operate with lean teams—often a full-time owner, part-time coaches, and class instructors. This keeps overhead manageable and operational efficiency high.
5. Comprehensive Systems, Technology & Support
From branded workouts to marketing assets and retention tools, Kaia FIT offers a turnkey franchise system that simplifies day-to-day management.
6. A Mission-Driven Brand
Kaia FIT empowers women to live healthier, more confident lives. Entrepreneurs who care about wellness, impact, and community connection thrive in this model.
Background
Established Year: 2008
Founders: Nikki Warren and the Kaia FIT leadership team
Industry Category: Boutique Fitness, Women’s Health, Functional Training
Headquarters: United States
Current Franchise Units: 56 Units
Kaia FIT launched in 2008 with a simple mission: create a fitness program where women could feel supported, challenged, and inspired. What began as grassroots boot camps evolved into a full-scale boutique fitness model with a loyal national following.
The founders shaped Kaia FIT around principles of empowerment, connection, and measurable results. Through years of refinement, the brand introduced structured programs like “Kaia FIT CORE,” “Kaia Flow,” “Cross-Training,” and seasonal transformation challenges that consistently drive member success and studio growth.
Over the years, the brand expanded across multiple states, creating hubs of strong community engagement. Franchise owners benefit from nationwide brand awareness, proprietary training systems, and a culture that prioritizes transformation—both physical and mental. Today, Kaia FIT remains a leader in the women’s fitness franchise space, offering one of the most supportive and purpose-driven business environments in the industry.
Support Training
Kaia FIT provides a structured training system designed to guide franchisees from launch to long-term success. Their support model includes:
Pre-Launch Support
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Assistance with real estate evaluation, site approval, and location selection
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Studio design, layout planning, and equipment guidelines
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Step-by-step onboarding and pre-opening checklists
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Access to vendor partnerships for equipment, flooring, software, and branding
Operational Training
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Initial owner and coach training (in-person + virtual)
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Instruction on class programming, safety, coaching technique, and member engagement
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Studio scheduling systems and operational workflow setup
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Training on sales, membership management, and retention practices
Marketing & Growth Support
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Local and digital marketing playbooks
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Branded marketing assets, social campaign templates, and launch campaigns
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Guidance on lead generation, studio promotions, and referral programs
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National brand marketing and PR support
Technology & Management Systems
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Member management software
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Scheduling tools and reporting dashboards
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Automated communication workflows and membership tracking
Ongoing Support
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Regular coaching updates and new workout programming
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Franchisee webinars, workshops, and continuous learning modules
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Regional and national network support
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Performance reviews, KPI tracking, and business coaching
Kaia FIT’s support system ensures franchisees operate confidently from day one and continue growing long after the initial launch.
Ideal Candidate
Kaia FIT attracts entrepreneurs who value community, wellness, and empowerment. The ideal franchise owner typically fits one or more of these profiles:
1. Passion for Health & Fitness
Whether or not they come from a fitness background, franchisees are passionate about helping women improve their health and confidence.
2. Community-Oriented Leaders
Owners who enjoy building relationships, hosting events, and creating a supportive studio environment thrive in this model.
3. Hands-On Operators or Semi-Absentee Investors
Many franchisees start as hands-on operators, later transitioning to a manager-led or semi-absentee model as membership grows.
4. Strong Sales & Customer Service Mindset
Owners should be comfortable engaging with clients, coaching staff, and building local partnerships.
5. Financial Capability
Investors must meet the required capital range to ensure a smooth launch and continued growth.
6. Preferred Locations
Kaia FIT performs well in suburban communities, residential areas, and neighborhoods with high female demographic concentration.
Financial Detail
Below is an estimated financial outline typically associated with launching a Kaia FIT franchise in the United States. These figures can vary depending on location, build-out size, equipment selection, and market conditions.
Total Investment Required: $140,000 – $350,000
Minimum Liquid Capital Required: $50,000 – $100,000
Franchise Fee: Approximately $30,000 – $45,000
Studio Build-Out & Infrastructure Cost: $70,000 – $200,000
Equipment & Flooring: $15,000 – $40,000
Marketing Budget (Pre-launch): $8,000 – $20,000
Working Capital: $15,000 – $40,000
Royalty Fees: Typically 6% – 7% of gross revenue
Marketing Fund Contribution: Approximately 1% – 2%
Expected ROI: 18 – 36 months for many studios (varies by market and performance)
Potential Revenue Streams:
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Monthly memberships
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Specialty and seasonal programs
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Personal coaching
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Nutrition programs
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Branded merchandise
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Community events and workshops
Kaia FIT’s recurring-revenue membership model, strong retention, and women-focused niche contribute to its long-term profitability potential.