Established
2013
Franchise Units
25
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$600,000
Home Based
No
Description
Kale Me Crazy has become one of America’s most recognizable premium wellness café brands, known for elevating the healthy fast-casual category with fresh, functional, ingredient-driven food. As consumers shift toward cleaner dining, plant-forward meals, and nutrient-rich snacks, Kale Me Crazy continues to stand out as a modern franchise that delivers both convenience and real wellness value.
Built around a simple promise—eat better, live better—Kale Me Crazy offers juices, smoothies, salads, wraps, shots, superfood bowls, and grab-and-go items crafted from fresh, whole ingredients. Its stores have a bright, modern aesthetic that attracts health-conscious customers, busy urban professionals, parents, athletes, and anyone seeking premium quality in a fast-casual environment.
For franchise buyers, Kale Me Crazy represents a brand with strong cultural relevance, steady growth, and a menu that aligns perfectly with America’s long-term wellness movement. Its combination of clean food, strong unit economics, and community-centric positioning makes it one of the most compelling healthy café franchises in the U.S.
Why Invest in Kale Me Crazy?
Kale Me Crazy appeals to an expanding demographic that values transparency, nutrition, freshness, and lifestyle-driven dining. The brand has become a go-to destination in many communities because it consistently delivers taste, speed, and quality without compromise.
Here’s why investors are drawn to the franchise:
1. Positioned in a booming $1 trillion U.S. wellness market
Consumers want healthier options, and Kale Me Crazy sits at the forefront of this shift by blending premium ingredients with convenience.
2. A differentiated menu with strong margins
Cold-pressed juices, wellness shots, smoothies, and superfood bowls offer excellent profitability and high repeat purchases.
3. Simple operations compared to traditional restaurants
No fryers, grills, or heavy kitchen infrastructure, reducing labor complexity and operational risk.
4. Strong brand design and modern store experience
The brand’s clean, minimalist aesthetic has helped it stand out and attract consistent foot traffic.
5. Expanding national presence and growing brand equity
Its reputation continues to rise as more consumers demand quality over quick service.
6. Ideal for lifestyle-driven entrepreneurs
Owners proud to champion health and wellness find Kale Me Crazy both fulfilling and financially promising.
Background
Established Year: 2013
Founder: Roi Shlomo
Headquarters: Atlanta, Georgia
Franchise Active Units: Approx. 25+ stores across the United States (continuing to expand)
Industry Category: Healthy Fast Casual, Juice Bar Franchise, Wellness Café
Kale Me Crazy was born from the belief that healthy eating should be exciting, accessible, and delicious. The first location opened in Atlanta in 2013, and demand grew quickly as consumers gravitated toward fresh juices, cold-pressed blends, and nutrient-dense food options.
Under the leadership of its founder, the brand scaled into a polished, systems-driven franchise concept. Each store reflects a unified design philosophy: modern, minimal, and inviting—providing a premium guest experience that pairs well with the brand’s high-quality menu.
Over the years, Kale Me Crazy has grown its footprint across key U.S. markets including Georgia, Texas, Colorado, North Carolina, and additional states where wellness-driven communities are booming. The company remains independently owned and continues to expand strategically to ensure strong franchisee support and healthy unit economics.
Support Training
Kale Me Crazy equips franchisees with the training, resources, and tools needed to operate confidently from day one. The support infrastructure is built for both new entrepreneurs and experienced operators.
Pre-Launch Support
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Guidance on site selection based on demographic and market analysis
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Lease negotiation assistance and architectural guidelines
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Store layout, design, and build-out support
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Vendor connections for equipment, ingredients, and supplies
Comprehensive Training Program
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Hands-on training at a certified Kale Me Crazy training store
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Curriculum covering food preparation, operations, finance, team management, and brand standards
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Training for store managers and key operational roles
Operational Support
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POS system and technology setup
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Inventory management tools and ordering systems
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Quality control procedures and operational handbook
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Seasonal menu updates and product enhancements
Marketing & Growth Support
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Grand opening marketing strategy
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Social media materials, brand assets, and promotional templates
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Local store marketing guidance tailored to each market
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Ongoing national brand campaigns to boost awareness
Ongoing Support
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Field visits and performance reviews
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Continuous training resources and program refreshers
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Access to the franchisor’s support team for any operational needs
Kale Me Crazy ensures owners have the roadmap to maintain consistency, deliver guest satisfaction, and build a thriving business.
Ideal Candidate
Kale Me Crazy is perfect for entrepreneurs who believe in wellness, healthy living, and community-driven business. The ideal franchisee understands the value of quality ingredients and enjoys operating a modern fast-casual concept.
Best-Fit Candidates
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Entrepreneurs passionate about health, nutrition, and clean food
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Investors seeking a semi-absentee model with strong operational systems
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Multi-unit operators who want to add a wellness concept to their portfolio
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First-time business owners who value thorough training and proven processes
Preferred Background
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Experience in food service, hospitality, or retail is helpful but not required
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Strong leadership and ability to build a positive team culture
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Willingness to follow brand guidelines and maintain high quality standards
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Financial capability to invest in a premium wellness franchise
Location Preferences
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High-density urban locations
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Suburbs with active, health-minded populations
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Near gyms, yoga studios, universities, and office districts
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High foot traffic shopping centers and lifestyle plazas
Owners who resonate with wellness trends and have a passion for providing premium, feel-good food thrive in this franchise system.
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $600,000 |
| Minimum Liquid Capital | $150,000+ |
| Net Worth Requirement | $350,000 – $500,000 |
| Franchise Fee | $30,000 – $40,000 |
| Build-Out & Infrastructure Costs | $150,000 – $400,000 |
| Equipment & Kitchen Setup | $50,000 – $120,000 |
| Leasehold Improvements | $80,000 – $250,000 |
| Interior Design & Signage | $10,000 – $25,000 |
| Initial Inventory | $8,000 – $15,000 |
| POS System & Technology | $4,000 – $10,000 |
| Training & Onboarding | $5,000 – $10,000 (travel not included) |
| Grand Opening Marketing | $10,000 – $20,000 |
| Working Capital (First 3 Months) | $20,000 – $50,000 |
| Royalty Fee | ~6% of gross sales |
| Marketing Fund Fee | ~2% of gross sales |
| Lease/Rent Estimate | Market-dependent ($4,000 – $12,000/month) |
| Average Break-Even Timeline | 12 – 24 months |
| Potential Revenue Streams | Juices, smoothies, bowls, wraps, shots, catering |