Established
1983
Franchise Units
800
Minimum Investment
$50,000
Franchise Fee
$35,000
Total Investment Range
$336,995
Home Based
No
Description
Keller Williams Realty is the largest real estate franchise by agent count in the world and a powerhouse in residential and commercial real estate across the U.S. The company is known for its agent-centric culture, cutting-edge technology, and top-tier training programs. Franchisees benefit from a robust support system and a proven business model built around productivity and profitability.
Background
Founded in 1983 by Gary Keller and Joe Williams in Austin, Texas, Keller Williams has grown into a globally recognized brand. Unlike traditional brokerages, KW pioneered a profit-sharing model that rewards agents and brokers, reinforcing a culture of collaboration and performance. The company continues to disrupt the real estate industry through innovation, education, and a commitment to the success of its franchisees and agents.
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Founded: 1983
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Franchising Since: 1991
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Headquarters: Austin, Texas, USA
Support Training
Keller Williams provides one of the most comprehensive support and training platforms in the industry:
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Initial Training: KW Ignite, business planning, and operations onboarding
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Ongoing Training: Weekly webinars, in-person coaching, and MAPS Coaching programs
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Technology Support: Proprietary platforms like Command (CRM & operations system)
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Marketing Tools: Branded assets, listing tools, and digital advertising support
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Franchisee Support: Business consulting, market center development, and legal assistance
Ideal Candidate
Keller Williams seeks passionate leaders who are:
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Experienced or highly interested in real estate
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Entrepreneurial with strong leadership skills
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Committed to growing a team-based, agent-first culture
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Financially capable and growth-minded
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Willing to follow a proven system and embrace ongoing learning
Ideal candidates can include brokers, team leaders, real estate investors, or professionals looking to enter a dynamic and highly profitable industry.
Financial Detail
Initial Franchise Fee: $35,000
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Total Investment Range: $183,947 – $336,995
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Minimum Net Worth Required: $150,000+
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Liquid Capital Required: $50,000+
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Franchise Units (USA): Over 800 Market Centers
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Royalty Fee: 6% of Gross Commission Income (GCI)
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Marketing Fee: Varies by region/market center
Note: These figures can vary depending on location, market size, and office build-out requirements.