1983
800
$50,000
$35,000
$336,995
No
Keller Williams Realty is the largest real estate franchise by agent count in the world and a powerhouse in residential and commercial real estate across the U.S. The company is known for its agent-centric culture, cutting-edge technology, and top-tier training programs. Franchisees benefit from a robust support system and a proven business model built around productivity and profitability.
Founded in 1983 by Gary Keller and Joe Williams in Austin, Texas, Keller Williams has grown into a globally recognized brand. Unlike traditional brokerages, KW pioneered a profit-sharing model that rewards agents and brokers, reinforcing a culture of collaboration and performance. The company continues to disrupt the real estate industry through innovation, education, and a commitment to the success of its franchisees and agents.
Founded: 1983
Franchising Since: 1991
Headquarters: Austin, Texas, USA
Keller Williams provides one of the most comprehensive support and training platforms in the industry:
Initial Training: KW Ignite, business planning, and operations onboarding
Ongoing Training: Weekly webinars, in-person coaching, and MAPS Coaching programs
Technology Support: Proprietary platforms like Command (CRM & operations system)
Marketing Tools: Branded assets, listing tools, and digital advertising support
Franchisee Support: Business consulting, market center development, and legal assistance
Keller Williams seeks passionate leaders who are:
Experienced or highly interested in real estate
Entrepreneurial with strong leadership skills
Committed to growing a team-based, agent-first culture
Financially capable and growth-minded
Willing to follow a proven system and embrace ongoing learning
Ideal candidates can include brokers, team leaders, real estate investors, or professionals looking to enter a dynamic and highly profitable industry.
Initial Franchise Fee: $35,000
Total Investment Range: $183,947 – $336,995
Minimum Net Worth Required: $150,000+
Liquid Capital Required: $50,000+
Franchise Units (USA): Over 800 Market Centers
Royalty Fee: 6% of Gross Commission Income (GCI)
Marketing Fee: Varies by region/market center
Note: These figures can vary depending on location, market size, and office build-out requirements.