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Keller Williams Realty USA Franchise Opportunity

USA
Minimum Investment

$50,000

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Established

1983

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Franchise Units

800

payments

Minimum Investment

$50,000

payments

Franchise Fee

$35,000

payments

Total Investment Range

$336,995

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Home Based

No

Description

Keller Williams Realty is the largest real estate franchise by agent count in the world and a powerhouse in residential and commercial real estate across the U.S. The company is known for its agent-centric culture, cutting-edge technology, and top-tier training programs. Franchisees benefit from a robust support system and a proven business model built around productivity and profitability.


Background

Founded in 1983 by Gary Keller and Joe Williams in Austin, Texas, Keller Williams has grown into a globally recognized brand. Unlike traditional brokerages, KW pioneered a profit-sharing model that rewards agents and brokers, reinforcing a culture of collaboration and performance. The company continues to disrupt the real estate industry through innovation, education, and a commitment to the success of its franchisees and agents.

  • Founded: 1983

  • Franchising Since: 1991

  • Headquarters: Austin, Texas, USA


Support Training

Keller Williams provides one of the most comprehensive support and training platforms in the industry:

  • Initial Training: KW Ignite, business planning, and operations onboarding

  • Ongoing Training: Weekly webinars, in-person coaching, and MAPS Coaching programs

  • Technology Support: Proprietary platforms like Command (CRM & operations system)

  • Marketing Tools: Branded assets, listing tools, and digital advertising support

  • Franchisee Support: Business consulting, market center development, and legal assistance


Ideal Candidate

Keller Williams seeks passionate leaders who are:

  • Experienced or highly interested in real estate

  • Entrepreneurial with strong leadership skills

  • Committed to growing a team-based, agent-first culture

  • Financially capable and growth-minded

  • Willing to follow a proven system and embrace ongoing learning

Ideal candidates can include brokers, team leaders, real estate investors, or professionals looking to enter a dynamic and highly profitable industry.


Financial Detail

  • Initial Franchise Fee: $35,000

  • Total Investment Range: $183,947 – $336,995

  • Minimum Net Worth Required: $150,000+

  • Liquid Capital Required: $50,000+

  • Franchise Units (USA): Over 800 Market Centers

  • Royalty Fee: 6% of Gross Commission Income (GCI)

  • Marketing Fee: Varies by region/market center

Note: These figures can vary depending on location, market size, and office build-out requirements.



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