Established
2016
Franchise Units
2
Minimum Investment
$250,000
Franchise Fee
$49,500
Total Investment Range
$450,000
Home Based
No
Description
Keppner Boxing & Fitness has quickly become one of America’s most accessible, community-driven boxing and fitness concepts—built for everyday people, not professional fighters. The brand blends high-energy boxing workouts, functional fitness, and personal training into a structured program that helps members of all fitness levels get stronger, healthier, and more confident. With its proven systems, loyal member communities, and rapidly growing footprint, Keppner Boxing & Fitness stands out as one of the most compelling emerging fitness franchise opportunities in the USA.
The franchise is known for its upbeat culture, simplified operations, and clear pathway for owners to scale into multi-unit development. Unlike traditional boxing gyms that often feel intimidating or disorganized, Keppner Boxing & Fitness is intentionally designed to be welcoming, coach-driven, and results-oriented. Members join for the workouts but stay for the environment—supportive coaches, structured programming, data-backed training sessions, and a culture that celebrates progress rather than perfection.
Today, Keppner Boxing & Fitness is expanding aggressively across the United States, attracting both first-time business owners and experienced fitness entrepreneurs who want to align with a brand built on community, retention, and scalability. With strong unit economics, a streamlined build-out model, and comprehensive franchisor support, this franchise offers an opportunity to step into the booming fitness industry with a concept that continues to outperform traditional boutique gyms.
Background
Keppner Boxing & Fitness was founded in 2016 by Keith Keppner, a passionate boxing coach and fitness entrepreneur who wanted to bring structured, technique-driven boxing workouts to everyday individuals. What began as a small community gym quickly grew into a polished, scalable fitness concept built around coaching excellence, accessible programs, and a results-driven member experience.
From its early success, the brand recognized the potential to expand beyond its original location. After refining its operational systems, class formats, coaching curriculum, and member onboarding process, Keppner Boxing & Fitness officially launched its franchise program. The concept has continued to grow with multiple active units operating in the United States and new territories being awarded as the brand expands into both metropolitan and suburban markets.
Franchise Active Units (Current Number): 2 operating units across the United States, with continued growth through single-unit and multi-unit franchise development.
Today, Keppner Boxing & Fitness is recognized as an emerging leader in the boutique boxing fitness category. The brand combines authentic boxing technique with functional training and a supportive community environment, appealing to a broad demographic of members looking for high-intensity workouts, stress relief, and long-term health improvements.
Industry Category: Boutique Fitness, Boxing Fitness, Group Training, Wellness
Market Presence: Expanding nationwide
Brand Positioning: A welcoming, high-energy boxing fitness franchise built for members of all experience levels and supported by proven systems, streamlined operations, and a strong community culture.
Support Training
Keppner Boxing & Fitness is extremely hands-on in preparing franchisees to launch, operate, and grow a high-performing studio. Their training ecosystem is designed for people of all backgrounds, whether or not they have prior fitness or boxing experience.
Pre-Launch Support
• Site selection assistance and real estate guidance
• Build-out planning, architectural layout, and equipment procurement
• Lease negotiation support
• Pre-opening marketing strategy
• Hiring guidelines and onboarding systems
• Access to proprietary operating manuals, SOPs, and program playbooks
• Grand-opening launch campaign planning
Operational Training
Franchisees participate in comprehensive training programs covering:
• Member engagement and retention
• Class programming delivery
• Boxing technique and coach development
• Daily operations management
• Scheduling, staffing, and payroll
• Equipment setup, maintenance, and safety standards
• Technology systems and reporting tools
Marketing & Branding Support
• Centralized marketing assets
• Social media templates and brand guidelines
• Paid advertising plans and campaigns
• Membership sales strategies and scripts
• Local community marketing guides
• Customer relationship management tools
Ongoing Support
• Continuous franchisor coaching and business reviews
• New program rollouts and updated curriculum
• National marketing initiatives
• Access to a franchisee community and peer support network
• KPI monitoring and performance coaching
Every franchisee receives a full support framework, ensuring they never operate alone and always have direct access to experts in fitness operations, sales, and marketing.
Ideal Candidate
The Keppner Boxing & Fitness franchise attracts individuals who are passionate about fitness, community engagement, and entrepreneurship. The ideal franchise partner is someone who enjoys leading a team, supporting member goals, and building meaningful connections in their market.
You may be a great fit if you:
• Have a genuine interest in health, fitness, and personal development
• Are people-oriented, energetic, and comfortable leading teams
• Are committed to building a community-driven environment
• Possess strong communication and leadership skills
• Feel confident managing operations or hiring a manager to do so
• Have the financial capability to invest in the franchise
• Prefer a business with predictable recurring revenue
• Are open to following proven systems and processes
• Want to scale into multi-unit ownership
Fitness experience is not required. Many successful franchisees come from corporate backgrounds, sales, hospitality, or other industries but share a passion for helping people transform their lives.
Financial Detail
| Category | Amount / Details |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Liquid Capital Required | $150,000+ |
| Franchise Fee | $49,500 |
| Royalty Fee | Approx. 6% of gross sales |
| National Marketing Fund | 1% – 2% of gross sales |
| Local Marketing Budget (Initial) | $8,000 – $15,000 (pre-launch & first 3 months) |
| Studio Size Requirement | 1,800 – 3,000 sq. ft. |
| Leasehold Improvements | $90,000 – $180,000 |
| Equipment & Fixtures | $55,000 – $95,000 |
| Technology / Software Setup | $5,000 – $10,000 |
| Initial Inventory & Retail | $3,000 – $7,000 |
| Permits, Licenses & Insurance | $2,500 – $6,500 |
| Training & Initial Opening Support | Included in franchise fee |
| Working Capital (First 3–6 Months) | $25,000 – $50,000 |
| Grand Opening Marketing | $10,000 – $20,000 |
| Franchise Units | Multiple operating studios across the USA |
| Expected ROI | Typically targeted within 2–4 years depending on performance |
| Break-Even Timeline | 9 – 18 months (varies by membership ramp-up) |
| Primary Revenue Streams | Memberships, group classes, personal training, retail, specialty programs |