2012
00
$395,800
Inquire
$932,500
No
Industrious – Work Hard. Live Fit. is one of the most distinctive and fast-growing boutique fitness concepts in the United States, built for people who want meaningful results, strong community, and a lifestyle rooted in hard work and well-being. Known for its signature HALO™ workout system and structured 50-minute high-intensity classes, Industrious blends the personal attention of small-group training with the energy of a boutique fitness experience.
For franchise investors, Industrious delivers a sophisticated fitness model backed by a recognizable brand, advanced systems, and a loyal member base. The brand’s approach focuses on measurable performance, consistent programming, premium design, and a culture that inspires people to push beyond their limits. In a marketplace where consumers crave authenticity and challenge, Industrious stands out as a powerful investment opportunity positioned for scale across the U.S.
Why Invest in This Franchise?
Strong and Distinct Brand Identity:
Industrious doesn’t function like a traditional gym. The brand’s core message—Work Hard. Live Fit.—translates into a lifestyle-driven culture that consistently attracts dedicated members and long-term engagement.
Proven Studio Model:
Its structured class format, HALO station design, and operational systems make the model easy to replicate and scale. Franchisees benefit from a highly polished operational blueprint that reduces guesswork.
Thriving Functional Fitness Market:
High-intensity group training and boutique fitness concepts continue to grow rapidly as consumers choose premium experiences over traditional gyms. Industrious fits squarely into this booming sector.
Flexible Ownership Options:
Whether you want to be hands-on or semi-absentee, Industrious supports single-unit, multi-unit, and expansion-oriented ownership models.
Comprehensive Franchise Support:
From site selection and construction to marketing and ongoing operations, franchisees receive robust training and hands-on support that allows them to focus on building membership and community.
Attractive Investment Performance Indicators:
With a strong membership-driven revenue model and opportunities for add-on services, franchisees can build scalable income streams supported by a premium price point and high retention rates.
Industrious – Work Hard. Live Fit. began in 2012 when founders Stephen Hitt and Molly Hitt opened their first functional-fitness studio in Washington State. Their goal was to create a fitness experience that was structured, uplifting, results-driven, and rooted in a strong community culture. Instead of following the traditional gym model, they introduced a new approach built around their signature HALO™ system—dedicated workout stations that combine equipment, space, and programming to deliver high-intensity, efficient training.
From the start, the brand stood out for its consistent class design, premium aesthetic, highly trained coaching team, and commitment to measurable athletic performance. Members responded enthusiastically, and the concept quickly grew into a recognized local fitness leader, known for accountability, strong community bonds, and a “work hard, live fit” mindset.
As demand increased, Industrious expanded to multiple company-owned locations across Washington and Texas. The brand built a loyal member base and developed a polished operational system robust enough to support national franchising. With its unique identity, refined workout model, and strong consumer appeal, Industrious officially entered the U.S. franchise market as an emerging boutique fitness franchise.
Today, the company continues to grow through strategically selected franchise partners while maintaining its core purpose: delivering world-class workouts, exceptional coaching, and a powerful lifestyle-driven message that resonates with modern fitness consumers.
Pre-Launch Support:
• Site evaluation and selection assistance
• Studio layout planning, including HALO system design and equipment specifications
• Vendor coordination and build-out guidance
• Pre-opening marketing campaigns designed to generate early membership traction
Initial Training (Business & Fitness Operations):
• Multi-phase classroom and in-studio training for owners and managers
• Coaching and programming instruction
• Member experience, retention systems, and customer service training
• Technology training, including POS, scheduling, and member management tools
Marketing Support:
• National and local marketing strategies
• Brand-approved creative materials and digital assets
• Launch marketing playbooks
• Lead nurturing and membership conversion guidance
Ongoing Support:
• Continuous operational reviews
• Business performance analytics
• Advanced marketing campaigns
• Updated fitness programming and new HALO workout content
• Coaching development and refresher training
• Expansion and multi-unit development support
The best-fit franchisee for Industrious typically demonstrates:
• Passion for Fitness & Healthy Living: While fitness experience isn’t mandatory, a genuine belief in the lifestyle is important.
• Strong Leadership Skills: Franchisees lead a team of coaches, engage with members, and create a culture of accountability and motivation.
• Business Management or Service-Sector Background: Experience in operations, customer experience, or people management is a major plus.
• Financial Stability: Sufficient liquidity and net worth to support initial investment, working capital, and early-stage marketing.
• Commitment to Brand Standards: Consistency is key in boutique fitness. Franchisees must follow established systems and uphold the brand’s premium experience.
• Market Awareness: Ideal candidates seek locations with strong population density, fitness-minded demographics, and demand for boutique wellness experiences.
Total Estimated Investment: Approximately $395,800 to $932,500
(This range varies based on studio size, construction, equipment, and market.)
Minimum Investment Requirement: Typically aligned with the lower end of the investment range, plus sufficient working capital.
Franchise Fee: Approximately $45,000
Royalty Fee: 7% of gross sales
Marketing Fund Contribution: Typically required for national brand fund and local marketing efforts.
Infrastructure Costs May Include:
• Studio construction and design
• HALO station equipment packages
• Flooring, lighting, and signage
• Technology systems (software, POS, audio, displays)
• Initial retail merchandise
Marketing Budget & Working Capital:
Franchisees should prepare for strong pre-launch marketing spend and additional reserves for the first 3–6 months of operations.
Revenue Streams:
• Memberships (primary recurring revenue)
• Specialty classes
• Personal training or skill sessions
• Nutrition or lifestyle coaching
• Retail sales (apparel, accessories)
• Corporate partnerships or group memberships
ROI & Break-Even Expectations:
While financial performance varies by market, many boutique fitness studios aim for break-even between 18 to 36 months, depending on member acquisition rates, retention, operating costs, and local demographics.
