Established
2017
Franchise Units
2
Minimum Investment
$1,200,000
Franchise Fee
$50,000
Total Investment Range
$2,500,000
Home Based
No
Description
King’s Bierhaus is one of the most distinctive and culturally immersive restaurant franchises in the American dining landscape. Known for its energetic atmosphere, craft beer excellence, and an elevated German-American culinary experience, the brand has carved out a niche that blends authenticity with modern hospitality. Each location is designed to feel like a lively Bavarian biergarten, yet adapted for American diners who crave bold flavors, curated beverages, and a social, experience-driven environment.
The franchise attracts guests who want more than a meal—they want an event. From handcrafted sausages and schnitzels to premium burgers, pretzels, and vegetarian options, the menu appeals to families, corporate groups, friends’ nights out, and beer enthusiasts alike. King’s Bierhaus is celebrated for its high-energy brand personality, creative beer pairings, strong community presence, and consistent operational excellence.
For entrepreneurs, it offers a rare blend of strong brand identity, proven systems, and fast-growing consumer demand for experiential dining. As the full-service restaurant sector continues to shift toward themed and memorable dining environments, King’s Bierhaus stands out with a concept built on emotional connection, heritage, and a fun, guest-friendly experience that keeps tables full and revenue streams diversified.
Why Invest in this Franchise?
Investing in King’s Bierhaus means joining a restaurant concept that goes beyond the standard bar-and-grill model. The brand is positioned in a high-growth category where diners want immersive culture, comfort food, and excellent craft beverages all in one place. Its combination of themed dining, entertainment-driven service, and unique menu offerings makes the model highly defensible and difficult for competitors to replicate.
The franchise gives owners access to a well-defined operational playbook, complete menu engineering, and a marketing strategy that capitalizes on social engagement, special events, and repeat guest loyalty. With strong unit economics, a loyal fan base, and a scalable footprint suitable for various markets—from suburban centers to metropolitan entertainment zones—King’s Bierhaus offers franchisees a path to multi-unit expansion and long-term value creation.
Background
King’s Bierhaus was established in 2017 as an evolution of the award-winning King’s Biergarten created by the father-and-son duo Hans Sitter and Philipp Sitter. The concept was born from their desire to bring authentic Bavarian food culture, handcrafted beer traditions, and a high-energy, European-inspired dining experience to the American market. The Sitters transformed their original biergarten in Pearland, Texas into a modern, scalable restaurant model that blends German heritage with contemporary U.S. casual dining trends.
The brand quickly earned a strong following for its premium sausages, schnitzels, pretzels, and curated craft beer program. Its approachable menu, lively atmosphere, and community-driven events helped establish King’s Bierhaus as a standout in the experiential dining category.
Franchise Active Units (Current): King’s Bierhaus operates 2 active U.S. units (Houston and League City, Texas) under the King’s brand family, with additional locations planned but not publicly confirmed. The brand continues to explore controlled franchise expansion within Texas and select U.S. markets.
Industry Category: Full-Service Restaurant, German-American Dining, Craft Beer & Biergarten Concept
Market Presence: Strong regional presence in Texas with growing brand recognition across the southern U.S.
King’s Bierhaus remains family-owned and operated through the Sitter family’s restaurant group, known for blending authenticity, entertainment, and proven hospitality systems into one scalable franchise model.
Support Training
King’s Bierhaus provides a deep support structure designed to ensure franchisees launch confidently and operate efficiently from day one.
Pre-Launch Support:
• Territory planning and site selection assistance
• Complete architectural and layout guidance to ensure the signature Bierhaus ambiance
• Vendor and supplier onboarding for food, beer, and specialty items
• Grand opening strategy and launch marketing blueprint
Operational Training:
• Multi-week training program covering back-of-house, front-of-house, inventory, quality control, and beer program management
• Comprehensive staff hiring, onboarding, and training support
• Technology integration, POS setup, and operational workflow optimization
Marketing Support:
• Local store marketing toolkit tailored to each market
• Social-media content guidance and promotional strategies
• Event-based marketing support for festivals, beer tastings, themed nights, and seasonal activations
Ongoing Support:
• Field visits and performance reviews
• Menu development and product innovation updates
• Continuous operational coaching
• National brand campaigns and collaborative marketing opportunities
Ideal Candidate
King’s Bierhaus is best suited for entrepreneurs who enjoy the hospitality industry and want to operate a business centered on social interaction, high-quality food, and memorable guest experiences. The ideal candidate values consistency, operational discipline, and community involvement.
Ideal traits include:
• Experience in hospitality, restaurants, multi-unit operations, or retail (preferred but not mandatory)
• A passion for food, beer culture, and energetic guest environments
• Strong leadership skills and ability to manage 30–50 staff members
• Financial capability to support build-out, equipment, inventory, and working capital
• Desire to contribute to the brand’s culture and uphold high service standards
• Interest in securing prime suburban or urban locations with high foot traffic, nightlife activity, or family-oriented market demand
The franchise is open to experienced operators as well as first-time owners who are committed to hands-on leadership and long-term brand growth.
Financial Detail
| Category | Estimated Amount |
|---|---|
| Total Investment | $1,200,000 – $2,500,000 |
| Minimum Investment | $1,200,000 |
| Franchise Fee | $50,000 |
| Build-Out & Infrastructure | $850,000 – $1,800,000 |
| Equipment | $150,000 – $300,000 |
| Pre-Launch Marketing | $20,000 – $40,000 |
| Working Capital | $75,000 – $150,000 |
| Royalty Fee | 5% – 6% |
| Brand Fund | 1% – 2% |
| Expected ROI | 3 – 5 years |
| Break-Even Period | 12 – 24 months |
| Revenue Sources | Food, beverages, events, catering |