2018
400
$150,000
$49,500
$234,000
No
Koala Insulation is revolutionizing the insulation industry in Canada with its commitment to eco-friendly, energy-efficient solutions for homes and businesses. As the second-largest insulation company in the country, Koala Insulation offers a range of services including spray foam, batt, and blown-in insulation, designed to enhance comfort and reduce energy costs. With a rapidly growing network of over 400 franchises, the brand is expanding its footprint across Canada, providing entrepreneurs with a unique opportunity to invest in a sustainable and profitable business model.
Proven Business Model: Koala Insulation's turnkey franchise system provides franchisees with a comprehensive roadmap to success, minimizing the learning curve and maximizing profitability.
Eco-Friendly Services: With increasing demand for sustainable home solutions, Koala Insulation's focus on energy-efficient insulation positions franchisees to meet the growing market needs.
Rapid Expansion: The brand's expansion from the U.S. into Canada demonstrates its scalability and the potential for franchisees to tap into new markets.
Multiple Revenue Streams: Franchisees offer a range of services, including spray foam insulation, attic hatches & solar fans, air sealing & blown-in insulation, and batt insulation & removal, catering to a broad customer base.
Established Year: Koala Insulation was founded in 2018 in Melbourne, Florida, USA. The company was created to provide innovative, high-quality insulation solutions that are eco-friendly, energy-efficient, and sustainable for residential and commercial properties.
Founders: The company was founded by Scott Marr, whose vision was to combine superior insulation services with environmental responsibility. He sought to create a franchise system that empowers entrepreneurs to deliver energy-saving solutions while running a profitable business.
Brand Journey:
2018: Koala Insulation begins operations in the U.S., introducing advanced spray foam and eco-friendly insulation solutions.
2020: Formalized franchise operations under Koala Franchise, LLC, allowing entrepreneurs to open franchise locations across North America.
2021-2022: Rapid franchise expansion across the U.S., focusing on high-quality service delivery and brand consistency.
2023: First Canadian franchise opens in Cambridge, Ontario, marking the beginning of Koala Insulation’s entry into the Canadian market. Subsequent franchises followed in London, Ontario, and other regions.
Ownership: Operated under Koala Franchise, LLC, a privately-owned company that manages franchise operations, marketing, training, and ongoing support for franchisees.
Franchise Units: Over 400 franchises across North America, with a growing presence in Canada. The network is expanding strategically to tap into markets with high demand for sustainable insulation solutions.
Market Presence in Canada: Koala Insulation serves residential and commercial clients in major provinces like Ontario, offering a full range of insulation services. With the Canadian market increasingly prioritizing energy efficiency and eco-friendly solutions, Koala Insulation is well-positioned for growth.
Industry Category: Koala Insulation operates in the Construction & Insulation industry, part of a $50+ billion North American market. The company specializes in spray foam, batt, and blown-in insulation, providing eco-conscious solutions that improve energy efficiency and comfort.
Company Mission: To deliver high-quality, eco-friendly insulation services that reduce energy costs, enhance comfort, and support environmental sustainability, all while offering franchisees a scalable and profitable business opportunity.
Koala Insulation offers a comprehensive training and support system designed to ensure every franchisee achieves operational excellence and business growth. From pre-launch guidance to ongoing support, Koala equips franchisees with the knowledge, tools, and resources needed to succeed in the competitive insulation market.
Before opening a franchise, Koala Insulation provides extensive pre-launch assistance:
Site Selection & Development: Guidance in choosing a strategic location based on market analysis, demographic studies, and competition assessment.
Business Planning: Help with budgeting, revenue projections, and identifying target customer segments.
Permits & Licensing: Assistance in navigating local regulations and obtaining the necessary permits for insulation services.
Equipment Procurement: Support in sourcing and setting up high-quality insulation equipment and materials.
Franchisees undergo thorough hands-on and classroom training to ensure they are fully prepared to operate the business:
Classroom Training: Covers business operations, financial management, customer service, marketing strategies, and franchise systems.
On-the-Job Training: Practical experience with insulation installation techniques, including spray foam, batt, and blown-in insulation.
Safety & Compliance Training: Guidance on occupational safety standards, handling insulation materials safely, and adhering to environmental regulations.
Koala Insulation provides ongoing operational guidance to help franchisees optimize performance:
Field Visits & Coaching: Experienced franchise coaches visit locations to assess operations and provide personalized recommendations.
Standard Operating Procedures (SOPs): Detailed manuals covering installation processes, service protocols, customer interactions, and quality control.
Supply Chain Assistance: Access to approved vendors and bulk purchasing options for cost efficiency.
Franchisees benefit from professional marketing resources and strategies:
Local Marketing Campaigns: Customized support for digital marketing, local advertising, promotions, and lead generation.
Brand Materials: Access to Koala-branded promotional materials, business cards, flyers, and social media content.
Online Presence: Support in establishing a strong digital footprint, including website setup, SEO guidance, and Google My Business optimization.
Franchisees gain access to proprietary software and technology tools:
Customer Management Systems (CRM): Streamline scheduling, tracking leads, and managing customer interactions.
Business Analytics Tools: Monitor sales performance, revenue streams, and operational efficiency.
Communication Platforms: Tools to facilitate real-time communication with the corporate team and other franchisees.
Koala Insulation ensures long-term success through continuous support:
Regular Training Updates: Advanced workshops and webinars on new products, techniques, and business strategies.
Franchise Network Access: Opportunity to connect with other franchisees for knowledge sharing, mentorship, and collaboration.
Continuous Marketing Guidance: Assistance with seasonal campaigns, promotions, and customer retention strategies.
Summary: Koala Insulation doesn’t just sell a franchise—it provides a complete business system with structured training, operational guidance, marketing support, and ongoing mentorship. This ensures that franchisees can focus on growing their business while maintaining high-quality, eco-friendly insulation services in their communities.
Koala Insulation seeks motivated and capable entrepreneurs who are ready to operate a profitable and socially responsible business. The ideal franchisee is someone who aligns with the company’s mission of delivering eco-friendly, energy-efficient insulation solutions while building a thriving local business.
Franchisees should be self-driven and goal-oriented, with a passion for running and growing a business.
They should be comfortable making strategic decisions, managing daily operations, and leading a small team of technicians or office staff.
Previous experience in business management, construction, home improvement, or service industries is an asset but not mandatory.
Ideal candidates are those who value eco-friendly practices and understand the growing demand for energy-efficient solutions.
They are passionate about promoting sustainability, reducing energy consumption in homes and businesses, and helping customers save on energy costs.
Franchisees must prioritize high-quality customer service, building strong relationships with clients and fostering repeat business.
Community engagement is key; the ideal franchisee wants to become a trusted local service provider in their territory.
Potential franchisees should have sufficient liquid capital and net worth to invest in the franchise, cover start-up costs, and support operations until profitability is achieved.
Minimum financial requirements: approximately $150,000 liquid capital and $250,000 net worth.
They should be prepared to manage cash flow, operational expenses, and marketing investments effectively.
Ideal candidates understand the importance of selecting the right market territory and have a willingness to serve residential and commercial clients in high-demand regions.
They should be committed to long-term growth and expansion within their franchise territory.
Franchisees should be open to training and ongoing learning, leveraging Koala’s operational, marketing, and technical support to maximize business performance.
They value a structured business model and are willing to follow proven systems while also contributing ideas for local growth initiatives.
Strong communication and leadership skills.
High levels of integrity and professionalism.
Ability to adapt to changing market conditions and stay committed to operational excellence.
Summary:
The ideal Koala Insulation franchisee is a motivated, financially capable, and customer-focused entrepreneur who is passionate about sustainability and eager to grow a successful business in their community. They embrace structured systems, value ongoing support, and are committed to delivering high-quality insulation services while building a profitable, long-term enterprise.
| Financial Details | Amount / Range (CAD) | Notes |
|---|---|---|
| Total Investment Required | $189,000 – $234,000 | Includes equipment, initial inventory, and setup costs. |
| Franchise Fee | $49,500 | One-time fee per unit. |
| Royalty Fees | 8% of gross sales | Paid monthly; supports ongoing operational support. |
| Marketing Fees | 2% of gross sales | Covers national & local marketing campaigns. |
| Minimum Liquid Capital | $150,000 | Available cash required to invest in the franchise. |
| Required Net Worth | $250,000 | Total personal assets required to qualify. |
| Infrastructure / Setup Cost | $50,000 – $80,000 | Includes office setup, vehicle branding, and equipment. |
| Working Capital | $20,000 – $30,000 | For initial operations and day-to-day expenses. |
| Break-Even Time | 12 – 24 months | Dependent on location, marketing, and operational efficiency. |
| Potential Revenue Streams | $250,000 – $500,000+ per year | Spray foam insulation, batt insulation, blown-in insulation, air sealing, energy efficiency consultations. |
| Expected ROI | 20% – 30% annually | Based on market demand and operational performance. |
