Established
2004
Franchise Units
40
Minimum Investment
$180,000
Franchise Fee
$39,000
Total Investment Range
$350,000
Home Based
No
Description
Koko FitClub is redefining what a modern fitness franchise looks like. In a market filled with traditional gyms, group fitness studios, and high-intensity training concepts, Koko FitClub stands out by offering a smarter, tech-driven, science-backed approach to personal fitness. Built on proprietary digital coaching technology and personalized strength and cardio programming, Koko FitClub delivers a highly efficient 30-minute workout that feels tailored, measurable, and results-focused.
Over the years, the brand has earned a loyal following from members who want personal-training quality workouts without the high price or time commitment. Koko combines digital intelligence, biometric tracking, and adaptive fitness plans to create an experience that is unique in the fitness industry. As a franchise opportunity, Koko FitClub offers a scalable model with streamlined operations, modest staffing needs, and strong demand across suburban and urban markets in the USA.
For entrepreneurs seeking a future-ready fitness brand with innovation as its core, Koko FitClub delivers a compelling business model grounded in data, personalization, and predictable member outcomes.
Why Invest in Koko FitClub?
Koko FitClub is more than a gym—it's a health-technology business built around measurable results. Here’s why savvy franchise investors are drawn to it:
Strong Market Differentiation:
Koko’s proprietary “Koko Smartraining System” provides automated personal training guidance that adapts to each member’s fitness level, allowing franchisees to offer the high value of personalized coaching without hiring a large team of trainers.
Recurring Revenue Model:
With membership subscriptions as the primary revenue driver, franchisees generate predictable monthly income and long-term member retention.
Low Staffing & Operational Efficiency:
A Koko FitClub location typically requires fewer employees than most fitness concepts. Technology does most of the coaching work, making operations simpler, more profitable, and easier to scale.
Demand for Personalized Fitness:
Wellness is one of the fastest-growing industries in North America. Consumers are shifting away from overcrowded gyms and toward intelligent, results-oriented fitness solutions—exactly where Koko excels.
Strong Brand Alignment With Modern Lifestyles:
Members love the 30-minute structured workouts, digital guidance, and accountability tools—making Koko FitClub attractive to busy adults, professionals, and people seeking measurable progress.
Background
Koko FitClub was founded in 2004 by Mike Lannon and Mary Obana, two innovators who were determined to reinvent the fitness experience using technology, data, and behavioral science. Their goal was to make personalized training accessible to everyday people—without the high costs and scheduling limitations of traditional personal trainers.
The founders introduced the industry to one of the first “smart gym” concepts powered by the Koko Smartraining System, a patented digital coaching platform that customizes every workout based on a member’s progress, goals, and performance. This technology-driven approach quickly positioned Koko FitClub as a pioneer within the boutique fitness and personal training segment.
Since launching its franchise program, Koko FitClub has grown consistently and now operates 40+ active franchise units across the USA. The brand’s footprint spans suburban neighborhoods, residential hubs, and lifestyle-focused communities where members seek efficient, guided workouts rather than overcrowded gyms.
Over the years, the company has refined its business model, introduced upgraded digital training systems, expanded its programming, and strengthened its marketing and operational support for franchise owners. Its leadership team continues to focus on innovation, franchisee profitability, and keeping Koko FitClub ahead of evolving wellness trends.
Today, Koko FitClub maintains a strong presence in the U.S. fitness industry as a tech-forward, membership-driven, low-staffing franchise model that appeals to both investors and fitness-conscious consumers.
Support Training
Koko FitClub provides a turnkey support system designed to help franchise owners succeed from day one. Their approach is built around complete readiness—operationally, technologically, and strategically.
Pre-Launch Support
• Comprehensive franchise onboarding
• Assistance with real estate selection and club layout
• Build-out guidance based on standardized design
• Vendor connections for equipment, technology, and supplies
• Pre-opening marketing campaigns to generate momentum
Operational Training
• In-depth initial training at company headquarters
• Hands-on learning of Koko Smartraining technology
• Instruction on membership sales, club operations, staffing, and customer experience
• Daily operations manuals and SOPs for streamlined management
Marketing Support
• National brand marketing assets
• Local marketing playbooks and advertising guidance
• Digital marketing assistance for social media, online presence, and promotional strategies
• Proven member acquisition funnels and retention campaigns
Ongoing Support
• Regular technology updates and system enhancements
• Continuing education for franchisees and staff
• Performance reviews and growth strategy support
• Access to franchisor support teams via phone, email, and on-site visits
Koko FitClub’s strong support infrastructure allows franchisees—even those without a fitness industry background—to confidently operate a high-performance fitness business.
Ideal Candidate
Koko FitClub attracts a wide range of entrepreneur profiles. The most successful franchise owners typically share traits and goals that align well with the brand.
Best Suited Investors:
• Business-minded entrepreneurs looking for a scalable fitness model
• Investors seeking a semi-absentee business with streamlined staffing
• Passionate individuals who value health, wellness, and technology
• Professionals transitioning from corporate careers who want a lifestyle-friendly business
Preferred Skillsets & Backgrounds:
• Sales, management, customer service, or operations experience
• Ability to lead small teams
• Comfort with technology and performance metrics
Investment Capability:
• Ability to fund the initial build-out
• Budget for marketing, membership acquisition, and working capital
• Long-term financial vision to grow multi-unit footprints
Location Preferences:
• Suburban communities
• High-traffic retail plazas
• Areas with dense residential populations and high-income households
• Fitness-oriented markets with strong wellness culture
Koko FitClub is ideal for owners who want an impactful business that helps people transform their lives without the complexities of managing a large staff or massive fitness facility.
Financial Detail
| Category | Amount / Range |
|---|---|
| Total Investment | $180,000 – $350,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Franchise Fee | $39,000 – $49,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund | 1–2% of gross sales |
| Build-Out Costs | $120,000 – $250,000 |
| Pre-Launch Marketing | $10,000 – $20,000 |
| Working Capital | $25,000 – $50,000 |
| Break-Even Timeline | 12–24 months |
| Revenue Streams | Memberships, training upgrades, wellness add-ons |
| Active Franchise Units | 40+ |