Established
2022
Franchise Units
3
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$450,000
Home Based
No
Description
Konala is redefining what fast-casual dining looks like in America by bringing together fresh ingredients, chef-inspired recipes, and a menu built entirely around customizable bowls, wraps, smoothies, and protein-driven meals. In a market overloaded with fried, frozen, and heavily processed options, Konala steps forward with a modern concept rooted in clean eating and convenience—two demand drivers that continue to shape consumer behavior across the U.S.
The brand has earned attention for being one of the few fast-casual franchises that blends wellness, affordability, and speed while maintaining exceptional food quality. Konala’s growth has been fueled by a simple operating model, streamlined menu, compact footprint, and a concept that thrives in suburban, urban, and mixed-use areas. With strong branding, efficient systems, and a menu that appeals to families, students, professionals, and health-minded guests, Konala is positioned as a standout opportunity in the rapidly expanding healthy-fast food segment.
Whether placed in lifestyle centers, business districts, universities, or high-traffic neighborhoods, Konala brings a refreshing alternative to the “better-for-you” dining movement—balanced meals that don’t compromise on flavor or speed.
Why Invest in the Konala Franchise?
Konala offers a franchise model designed for modern operators seeking a scalable, efficient, and profitable food business. The brand benefits from the massive shift toward nutritious, quick dining options, where customers want meals that match their lifestyle without spending premium restaurant prices.
Investors choose Konala because:
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Growing Healthy Fast-Casual Market – Americans increasingly choose bowls, wraps, smoothies, and high-protein meals; Konala sits at the center of this trend.
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Low Labor & Simple Operations – The model focuses on assembly-style meal creation, reducing complexity and enabling smaller teams to run the store efficiently.
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Flexible Footprint – Works well in 1,000–1,500 sq. ft. spaces, reducing build-out, overhead, and real estate costs.
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Appeals to All Generations – From fitness enthusiasts to busy families, the menu is designed to attract repeat customers.
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High Demand for Convenient, Healthy Dining – Consumers want better choices without sacrificing convenience, making Konala an attractive neighborhood go-to.
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Strong Branding & Digital Presence – Konala embraces mobile ordering, online reviews, delivery partnerships, and a clean, modern identity.
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Franchisee-Friendly Systems – Backed by training, technology, and ongoing corporate support.
Background
Established Year: Konala was founded in 2022.
Founders: Created by entrepreneurs passionate about simplifying healthy eating through fast-casual innovation.
Franchise Units: 3
Ownership: Privately owned, founder-led brand with hands-on leadership focused on sustainable, long-term growth.
Konala began with the belief that busy individuals shouldn’t have to compromise between speed and quality. The founders built a menu centered around fresh proteins, wholesome bases, nutrient-packed toppings, and homemade sauces. This foundation allowed Konala to connect with health-focused communities and quickly gain traction in the competitive U.S. fast-casual category.
The brand’s path from a single idea to a recognized healthy dining concept reflects its commitment to quality, consistency, and franchisee success. Today, Konala continues to expand throughout the country, targeting areas where demand for clean, nutritious, convenient dining has outpaced supply.
Industry Category: Fast-Casual Restaurant | Healthy Dining | Better-For-You Market
Support Training
Konala offers a comprehensive training and support system to ensure every franchise owner is fully prepared to operate a successful location.
Pre-Launch Support
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Site selection assistance with demographic analysis
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Lease negotiation guidance
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Floorplan development and build-out support
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Vendor sourcing and equipment procurement
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Pre-opening marketing strategy and social media playbook
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Hiring and staffing recommendations
Training Program
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Manager and staff training at a flagship location
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In-depth culinary and menu workshops
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Operational training covering POS, food safety, inventory, scheduling, and customer service
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Leadership, team management, and revenue optimization training
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Grand opening support with on-site corporate team presence
Operational Support
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Step-by-step operational manuals
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Supply chain partnerships and approved vendor lists
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In-store performance coaching and continuous improvement recommendations
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Technology support, POS updates, and digital ordering optimization
Marketing Support
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National branding and seasonal promotions
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Digital marketing strategies including paid ads, social content, influencer partnerships
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Local store marketing templates
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Reputation management tools and guidance
Ongoing Support
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Quarterly business reviews
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Menu innovation and newest product rollouts
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Updated training materials for new hires
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Performance dashboard and KPI monitoring tools
Ideal Candidate
The ideal Konala franchise partner is someone who believes in healthy living, customer service excellence, and building a community-focused brand. Konala franchisees often share these characteristics:
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Passion for wellness, food quality, fitness, or healthy lifestyles
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Basic business experience (restaurant background is helpful but not required)
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Strong hands-on involvement during early operations
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Ability to lead a team and maintain consistent service standards
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Interest in multi-unit expansion
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Financial capability to invest in real estate, build-out, and operations
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Desire to join a brand that balances purpose, profitability, and simplicity
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Locations ideally in high-traffic residential neighborhoods, urban centers, lifestyle plazas, or near educational and fitness facilities
Entrepreneurs who want to join a high-growth segment with an efficient, replicable business model are a strong fit for Konala.
Financial Detail
Total Estimated Investment: $250,000 – $450,000
Minimum Required Liquid Capital: $100,000+
Franchise Fee: $40,000
Franchise Units: Growing nationwide
Infrastructure & Build-Out Costs:
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Leasehold improvements
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Equipment package
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Furniture, signage, décor
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Kitchen layout and installation
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Technology & POS system
Marketing Budget:
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$10,000–$20,000 pre-opening marketing package
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Ongoing local marketing recommended monthly
Working Capital:
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Typically $20,000–$40,000 for initial months
Royalty Fees:
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6% of gross sales
Marketing Fund Contribution:
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2% of gross sales
Expected ROI:
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Healthy fast-casual concepts with efficient labor models often allow attractive margins and strong returns depending on location, sales volume, and operational execution.
Break-Even Timeline:
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Typically 9–18 months depending on market conditions and store performance
Potential Revenue Streams:
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In-store dining
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Takeout & digital orders
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Catering & corporate accounts
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Delivery partnerships
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Meal prep options & seasonal promotions