Established
1993
Franchise Units
50
Minimum Investment
$450,000
Franchise Fee
$30,000
Total Investment Range
$900,000
Home Based
No
Description
La Granja has become one of the most recognizable names in the Latin and Peruvian fast-casual restaurant category, known for its flame-roasted rotisserie chicken, fresh-grilled steaks, homestyle sides, and generous portions at an affordable price point. Built on a promise of real flavor and real value, the brand has developed a fiercely loyal customer base across Florida and is now gaining national attention from investors searching for a proven restaurant model with strong unit economics. La Granja offers a warm, family-driven dining experience that celebrates Peruvian traditions while delivering operational simplicity and speed—two qualities that consistently outperform in the fast-casual dining segment. As demand for Latin American cuisine surges in the United States, La Granja stands out with its handcrafted recipes, efficient kitchen structure, and a brand reputation built over decades of consistent execution.
Why Invest in this Franchise?
La Granja offers a compelling investment opportunity for entrepreneurs who want a restaurant brand with deep cultural roots, a differentiated menu, and a high repeat-customer ratio. Its value-driven pricing strategy attracts broad consumer demographics, while its streamlined operations reduce complexity and labor challenges often seen in full-service dining. The franchise is backed by a long history of stability, strong brand affinity, and high unit performance in multiple Florida markets. With consumers moving toward authentic, fresh, international flavors, La Granja is positioned at the center of a major food-service trend. Franchisees benefit from a recognizable brand name, affordable build-out costs compared to many fast-casual competitors, and an operational model designed for both dine-in efficiency and high-volume takeout.
Background
La Granja began its journey in 1993 when a family of Peruvian restaurateurs set out to bring the bold, comforting flavors of Peru’s traditional rotisserie-style cooking to the American dining landscape. The brand opened its first restaurant in Florida, offering a menu built around freshly prepared rotisserie chicken, grilled meats, seafood platters, and homestyle sides that reflected the warmth and simplicity of Peruvian home cooking. What started as a single neighborhood restaurant quickly evolved into a fast-growing local favorite as diners embraced the combination of generous portions, affordable pricing, and authentic Latin flavors.
Throughout the 1990s and early 2000s, La Granja expanded steadily across South and Central Florida, earning a strong reputation for consistency, speed, and value. The founders remained deeply involved in culinary development, ensuring that each new restaurant preserved the same family-driven recipes and cooking techniques that made the original location successful. As demand grew, the brand began franchising, giving entrepreneurs the opportunity to join a concept rooted in authenticity and long-term market credibility.
Today, La Granja operates over 50 locations across Florida, supported by both company-owned and franchised restaurants. The brand’s growth has been fueled by word-of-mouth loyalty, a broad multicultural customer base, and rising national interest in Peruvian cuisine. La Granja continues to be guided by its founding values—fresh food, real flavor, and accessible pricing—while modernizing operations to compete in the fast-casual restaurant category. The franchise holds a strong position within the Latin dining, ethnic cuisine, and fast-casual restaurant segments, all of which remain among the fastest-growing food-service categories in the United States.
Support Training
La Granja offers franchise owners comprehensive support from the moment they join the system. Pre-launch assistance includes site evaluation, lease guidance, architectural design standards, kitchen layout support, and vendor sourcing to ensure every restaurant meets operational and branding requirements. The initial training program covers hands-on culinary instruction, staffing, prep standards, POS systems, operational procedures, customer service, and restaurant flow management. Franchisees receive extensive onboarding that includes several weeks of in-store training at an existing La Granja location to fully understand day-to-day operations. Ongoing support continues after opening with marketing guidance, local store promotions, new menu rollouts, supply chain updates, quality audits, operational consulting, and business reviews aimed at improving performance. The brand also provides marketing assets, social media templates, branding materials, and seasonal campaign support to help franchise owners continuously drive traffic.
Ideal Candidate
The ideal La Granja franchise owner is someone passionate about hospitality, community engagement, and operating a business rooted in authentic cultural flavor. This opportunity is best suited for hands-on operators, restaurant owners expanding their portfolio, and multi-unit investors seeking a scalable fast-casual brand with strong customer demand. Candidates should be comfortable managing teams, maintaining quality control, and working in a fast-paced kitchen environment. Experience in food service or business management is an advantage, but not mandatory for driven operators who can follow a proven system. Franchisees should have the financial capability to invest in a restaurant build-out, commit to operational excellence, and preferably select high-traffic suburban or urban markets with diverse demographics and strong demand for Latin cuisine.
Financial Detail
| Category | Amount / Range |
|---|---|
| Total Investment Required | $450,000 – $900,000+ |
| Minimum Liquid Capital | $150,000 – $250,000 |
| Net Worth Recommended | $400,000 – $600,000+ |
| Franchise Fee | $30,000 – $40,000 |
| Restaurant Build-Out & Infrastructure | $300,000 – $700,000+ |
| Equipment & Kitchen Setup | $120,000 – $250,000 |
| Furniture, Signage & Interior Setup | $30,000 – $75,000 |
| Technology & POS Systems | $8,000 – $20,000 |
| Training Expenses | $5,000 – $15,000 |
| Initial Inventory & Supplies | $8,000 – $18,000 |
| Grand Opening Marketing | $10,000 – $25,000 |
| Working Capital (First 3 Months) | $40,000 – $75,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Marketing Fund Contribution | 1% – 2% of gross sales |
| Average Break-Even Timeline | 6 – 18 months |
| Expected ROI Timeline | 24 – 36 months |
| Revenue Streams | Dine-In, Takeout, Delivery, Catering, Family Meals |