2000
120
$450,000
$49,500
$750,000
No
Lapels Dry Cleaning is redefining the dry cleaning industry in the United States through innovation, eco-conscious practices, and unmatched customer service. As one of the most trusted names in garment care, Lapels has built a strong reputation by blending sustainability with advanced technology. Its commitment to non-toxic, environmentally friendly cleaning solutions has positioned the brand as a forward-thinking alternative to traditional dry cleaners, appealing to today’s health-conscious and environmentally aware consumers.
This franchise opportunity is ideal for entrepreneurs looking to join a business model that combines profitability with purpose. With a proven system, national recognition, and a network of supportive franchisees, Lapels offers franchise partners the chance to own a scalable, community-oriented business backed by decades of operational excellence. Whether you’re an investor seeking semi-absentee ownership or an operator ready to engage with your local community, Lapels provides the tools, systems, and support to thrive in the $10-billion U.S. garment care industry.
Investing in a Lapels Dry Cleaning franchise means joining a brand that’s leading the shift toward green business practices. Lapels’ eco-friendly dry cleaning process uses non-hazardous cleaning solutions that are safer for people, fabrics, and the planet. This strong environmental positioning gives franchisees a unique competitive advantage in an industry that’s steadily moving away from traditional chemical-based methods.
Here’s why Lapels stands out among dry cleaning franchises:
Sustainability-Driven Model: Lapels uses a GreenEarth® cleaning system that eliminates harmful chemicals and reduces environmental impact, appealing to eco-conscious customers.
Recurring Revenue Stream: Dry cleaning and garment care services generate repeat business, ensuring a steady flow of loyal customers year-round.
Multi-Unit and Flexible Ownership Options: Franchisees can choose between satellite stores, plant stores, or a combination, depending on local market potential.
Strong Brand Recognition: Over 20 years of brand presence and consumer trust in professional garment care.
Comprehensive Support: From site selection to grand opening, Lapels’ franchising team ensures franchisees are set up for long-term success.
Community-Oriented Business: Franchisees often become pillars in their local neighborhoods, offering convenient, sustainable, and high-quality garment care services.
Founded: 2000
Founders: Kevin Dubois & Tom Stageman
Headquarters: Naples, Florida, USA
Industry Category: Dry Cleaning, Laundry, Garment Care, Eco-Friendly Services
Franchise Units: 120+ locations across the United States
Lapels Dry Cleaning was established with a simple vision—to transform the traditional dry cleaning business through environmentally responsible practices and operational excellence. The founders recognized that the dry cleaning industry was due for innovation. Most cleaners were still using perchloroethylene (PERC), a chemical with known environmental and health hazards. Lapels introduced a safer, more sustainable approach that resonated with customers who wanted both quality service and peace of mind.
Over the years, Lapels expanded rapidly across the U.S., becoming a leading eco-friendly franchise in garment care. Its proprietary processes, efficient plant and satellite store model, and community-driven operations have created a loyal customer base. Today, Lapels operates under the Next Level Laundry and Clean Brands portfolio, which includes other industry leaders like Martinizing and 1-800-DryClean. This parent company provides unmatched franchise infrastructure and marketing capabilities, further strengthening Lapels’ market dominance.
Lapels’ success is rooted in a customer-first philosophy and a vision for cleaner, greener communities. With advanced technology, efficient operations, and a franchise system built for scalability, Lapels continues to set benchmarks in the dry cleaning industry.
Lapels is known for its comprehensive franchise support structure, designed to help new franchisees succeed from day one. The brand understands that many of its partners come from diverse professional backgrounds, so it provides a structured, step-by-step training program that covers every aspect of operations.
Pre-Launch Support:
Site Selection & Real Estate Assistance: Lapels helps franchisees identify prime locations based on demographics, accessibility, and market demand.
Store Design & Build-Out Guidance: From layout optimization to eco-friendly equipment setup, Lapels ensures stores are designed for operational efficiency and sustainability.
Vendor & Equipment Setup: Partnerships with trusted suppliers ensure quality, cost-effective, and reliable sourcing of cleaning systems and materials.
Marketing & Pre-Opening Campaigns: Tailored local marketing strategies help generate awareness before the grand opening.
Training & Operations:
Comprehensive Initial Training: Conducted at Lapels University, franchisees and key staff learn about daily operations, customer management, financial performance, and eco-friendly cleaning methods.
On-Site Launch Assistance: Corporate trainers are present during your opening days to ensure smooth execution of processes.
Technology Training: Learn the Lapels POS system, route management tools, and customer loyalty programs that streamline day-to-day tasks.
Ongoing Support:
Marketing Assistance: Continuous access to advertising materials, digital campaigns, and brand promotions.
Operational Guidance: Dedicated field representatives and online support systems to address challenges and optimize performance.
Innovation & R&D: Access to ongoing product and service innovations that keep Lapels ahead of competitors.
Franchise Conferences & Peer Networking: Regular events to share best practices and success strategies within the franchise community.
Lapels’ hands-on support and educational approach ensure that every franchisee, whether experienced or new to the industry, feels confident and equipped to grow a profitable business.
Lapels seeks motivated entrepreneurs who share its passion for sustainability, community engagement, and operational excellence. You don’t need prior experience in the garment care or laundry industry—the company’s robust training and support system are designed to turn newcomers into seasoned operators.
The ideal Lapels franchisee:
Has strong leadership, customer service, and management skills.
Is detail-oriented and dedicated to maintaining high service standards.
Has a passion for environmentally responsible business practices.
Possesses business acumen and a willingness to follow a proven system.
Can commit to building a long-term, community-focused enterprise.
Has financial stability to support startup and working capital needs.
Preferred Investor Types:
Single-unit owners seeking a hands-on role in daily operations.
Multi-unit or absentee investors seeking scalable business opportunities.
Professionals transitioning from corporate careers who value predictable, recurring revenue.
Families looking to operate a legacy business with community impact.
Location Preferences:
Lapels franchises thrive in suburban and urban markets with steady population growth, professional demographics, and proximity to offices, residential communities, and retail centers.
Lapels Dry Cleaning offers a relatively affordable entry point for entrepreneurs compared to many retail franchises. The model’s scalability allows franchisees to start small and expand with additional locations over time.
| Financial Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $450,000 – $750,000 |
| Minimum Liquid Capital Required | $150,000 – $200,000 |
| Franchise Fee | $49,500 |
| Royalty Fee | 6% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Equipment & Build-Out Costs | $250,000 – $450,000 |
| Working Capital (Initial 3 months) | $40,000 – $60,000 |
| Grand Opening Marketing Budget | $10,000 – $20,000 |
| Average Revenue Potential | $500,000 – $1,000,000+ annually (based on size and territory) |
| Estimated ROI Timeline | 2.5 – 4 years |
| Break-Even Period | 12 – 24 months |
Revenue Streams:
Retail garment cleaning and laundry services
Pickup and delivery routes for home and office customers
Wash-dry-fold and alterations
Corporate and hotel cleaning contracts
Specialty items such as wedding gowns, uniforms, and linens
Lapels’ flexible store formats and eco-friendly operations provide franchisees with multiple ways to generate income while keeping operational costs in check. The brand’s loyal customer base and emphasis on recurring services create a sustainable business model that can thrive in any economic climate.
