Established
2000
Franchise Units
20
Minimum Investment
$450,000
Franchise Fee
$50,000
Total Investment Range
$900,000
Home Based
No
Description
Mulberrys Garment Care is redefining the dry-cleaning and laundry industry in the United States with a premium, eco-friendly approach that aligns perfectly with modern consumer values. Positioned at the intersection of sustainability, luxury garment care, and convenience, the brand has earned a strong reputation for delivering superior cleaning results without the use of harsh chemicals traditionally associated with dry cleaning.
Unlike conventional operators, Mulberrys Garment Care focuses on non-toxic, biodegradable cleaning solutions, advanced equipment, and environmentally responsible processes that protect both garments and people. This cleaner, safer approach appeals strongly to urban professionals, families, and corporate clients who prioritize health, sustainability, and high service standards.
The business model goes well beyond basic dry cleaning. Mulberrys offers full-service laundry, delicate garment care, wedding gown preservation, garment restoration, alterations, and convenient pickup-and-delivery services. With a refined retail experience, consistent brand standards, and a scalable franchise system, Mulberrys Garment Care presents a compelling opportunity in a stable, recurring-revenue industry.
Why Invest in This Franchise?
Mulberrys Garment Care offers a differentiated investment opportunity within the personal services sector:
-
Essential, recession-resistant industry with year-round demand
-
Strong consumer shift toward eco-friendly and non-toxic services
-
Premium brand positioning supports higher average order values
-
Recurring customer base and repeat service usage
-
Multiple revenue streams beyond standard dry cleaning
-
Proven systems designed for single-unit and multi-unit growth
-
Comprehensive franchise support and training infrastructure
Background
Established Year: 2000
-
Industry Category: Eco-Friendly Dry Cleaning & Laundry Services
Mulberrys Garment Care was founded with the goal of modernizing the garment care industry by eliminating harmful chemicals and elevating the overall customer experience. From its early days, the brand focused on innovation, investing in cleaner technologies and building processes that deliver consistent, high-quality results.
Over time, Mulberrys refined its operating systems and expanded into a franchise model that allows entrepreneurs to replicate its premium, sustainability-focused concept across the United States.
-
Franchise Active Units: 20+ locations operating across the USA
-
Founders: Industry professionals with extensive experience in garment care and retail operations
-
Market Presence: Strong footprint in major metropolitan and affluent suburban markets, with expansion opportunities available nationwide
-
Ownership Model: Franchise-based growth supporting owner-operators and multi-unit investors
Support Training
Mulberrys Garment Care provides structured, hands-on support throughout the franchise lifecycle:
Pre-Launch Support
-
Territory evaluation and site selection assistance
-
Lease review and build-out planning
-
Store design guidelines and equipment recommendations
-
Vendor coordination and supply chain setup
Initial Training
-
Comprehensive operational training
-
Eco-friendly cleaning methods and quality control systems
-
Staff hiring, onboarding, and management practices
-
POS systems, reporting, and financial management
Marketing & Brand Support
-
Grand opening marketing strategy
-
Local and digital marketing guidance
-
Brand-approved advertising materials
-
Customer retention and loyalty program support
Ongoing Support
-
Dedicated franchise business consultants
-
Performance monitoring and operational coaching
-
Ongoing education and system enhancements
-
Access to best practices and peer network
Ideal Candidate
Mulberrys Garment Care is well suited for entrepreneurs and investors who value consistency, service quality, and brand integrity:
-
Business-minded individuals with strong leadership skills
-
Owner-operators or semi-absentee investors
-
Multi-unit operators seeking scalable service brands
-
Candidates aligned with sustainable and responsible business practices
-
Hospitality, retail, or service-industry experience is beneficial but not required
-
Ideal locations include urban cores, high-income suburbs, and dense residential areas
Financial Detail
| Financial Component | Estimated Amount / Details |
|---|---|
| Total Initial Investment | $450,000 – $900,000 |
| Minimum Investment Required | Approx. $450,000 |
| Initial Franchise Fee | ~$50,000 |
| Store Build-Out & Leasehold Improvements | $200,000 – $400,000 (location & size dependent) |
| Equipment & Machinery | $150,000 – $300,000 (eco-friendly cleaning systems, washers, dryers, presses) |
| Furniture, Fixtures & Signage | $25,000 – $50,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $15,000 – $25,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Working Capital (3–6 months) | $40,000 – $80,000 |
| Ongoing Royalty Fee | Industry-standard percentage of gross sales |
| Brand / Marketing Fund Contribution | As required by franchisor |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI Potential | Strong long-term returns driven by recurring customers |
| Primary Revenue Streams | Dry cleaning, laundry, specialty garment care, alterations, pickup & delivery, commercial accounts |